• Serve as executive subject matter expert on UiPath platform capabilities and Professional Services offerings, translating product innovation into scalable services strategies. • Maintain deep expertise in AI and agentic automation use cases, implementation models, and enterprise transformation patterns. • Continuously assess competitive services positioning and articulate differentiated value propositions for “Why UiPath Services.” • Drive the evolution of standardized services packages to increase scalability, repeatability, and margin performance. • Align services offerings with product roadmap priorities to accelerate market adoption. • Define and execute the services GTM strategy to increase services attach rate, revenue growth, and gross margin. • Partner early with Sales, Customer Success, Marketing, and Product teams to shape services strategy in qualified opportunities. • Lead complex services pursuits from discovery through contracting, including executive-level deal engagement. • Design and commercialize scalable services packages across both T&M and Fixed Fee models, balancing customer value with margin objectives. • Partner with customer economic buyers to build compelling, ROI-driven business cases for AI and automation transformation. • Establish measurable performance metrics and drive forecast discipline for services pipeline and revenue. • Define sourcing strategy (direct delivery vs partner-led) to optimize scalability, margin, and speed to market. • Collaborate with account teams and GTM partners to scope, structure, contract, and onboard partner-led delivery engagements. • Evangelize partner capabilities and offerings built on the UiPath platform to expand services capacity. • Enable and support sell-with and sell-through motions with strategic delivery partners. • Drive alignment between UiPath services methodology and partner implementation standards. • Lead, coach, and scale a high-performing Professional Services GTM team aligned to industry verticals. • Establish consistent deal qualification, scoping, and packaging methodologies across the team. • Drive accountability for services performance metrics, attach rate, and margin targets. • Recruit and develop top talent capable of operating in complex enterprise sales environments.

• Define and evolve Cogent's core narrative: category, differentiation, "why now," and "why us." • Build segmentation and ICP clarity and tailor messaging by persona and use case. • Own competitive positioning, battlecards, and win/loss insights. • Create and maintain the core sales deck(s), demo storyline inputs, one-pagers, and solution briefs. • Build enablement that improves conversion at each stage: discovery, demo, POC, security review, close. • Partner with the sales team on objection handling, pricing/packaging narratives, and proof points. • Own product and feature launch strategy, both internal readiness and external storytelling. • Write product web pages and solution pages that are crisp, credible, and conversion-aware. • Build content that supports evaluation: evaluation guides, operationalization docs, ROI/value frameworks. • Turn customer outcomes into proof: case studies, quantified value, reference-ready narratives. • Partner with CS on customer councils, reference loops, and voice-of-customer insights. • Use AI to accelerate drafts, variants, and repurposing while maintaining high standards, and accuracy.

• Assist in the development of content and enable on the company’s intranet site for the Product Marketing department, including organization and flow of information. • Assist in the development of content for our corporate website site for key products and services • Review content and perform content audits on the partner portal to ensure assets are up-to-date and relevant; work back with PMMs on updates; recommend assets for updates or expiration. • Assist in roadmap feature launches with all necessary GTM materials, training, webinars, and other communication requirements. • Assist in the development of content for social media, website and other marketing materials. • Conduct research and analysis on Intermedia’s competitive landscape to gain a better understanding of strategies, positioning, and offerings in the market. • Report findings and post to the intranet site for Partners/sales. • Manage additional findings from Sales/Management, making sure analysis is updated.

• Serve as a strategic partner to Product, translating market, customer, and competitive insights into actionable product and business recommendations • Architect and lead the end-to-end go-to-market process, transforming product capabilities into coordinated, high-impact launches • Drive launch excellence across messaging, enablement, campaigns, and cross-functional execution • Roll up your sleeves to lead or support priority launches and campaigns as needed • Own and evolve Spring Health’s core platform messaging and value proposition across audiences and channels • Develop scalable messaging frameworks, sales narratives, and playbooks that enable teams to clearly differentiate Spring Health in competitive deals • Craft high-impact product narratives for executive communications, company keynotes, and customer advisory boards • Lead, mentor, and grow a high-performing team of product marketers, fostering a culture of collaboration, accountability, and innovation • Define the product marketing org strategy, including hiring plans, operating model, goals, KPIs, and budget ownership