• Design high-converting email creatives for campaigns, flows, and promotions • Translate creative briefs into visually appealing and on-brand email designs • Collaborate with copywriters, marketers, and designers to execute campaigns • Optimize email layouts for mobile and desktop responsiveness • Maintain consistency across all email templates and brand guidelines • Continuously improve designs based on performance data and feedback

• Serve as a senior advocate and business owner across all five functional teams, ensuring each has the strategic direction, mentorship, resources, and cross-functional visibility needed to do their best work. • Architect and continuously evolve Caraway’s marketing strategy, ensuring the organization is structured to support rapid growth across DTC, Marketplace, Retail, International and emerging markets & channels. • Partner with the Chief Strategy & Commercial Officer to set and execute a unified omnichannel growth strategy across DTC, Marketplace, and Retail, ensuring Marketing is a driving force behind sell-through, brand visibility, and a seamless customer experience at every touchpoint. • Act as a key strategic thought partner to the CEO and Leadership team, shaping company priorities and long-term brand & growth positioning with equal parts creative ambition and commercial rigor. • Bring a cross-functional perspective and point of view to every leadership conversation, challenging assumptions, connecting dots across the business, and driving the team toward better, faster decisions. • Partner closely with the VP of Creative on the holistic marketing calendar: hero product moments, campaign timing, promotional events, and seasonal planning integrated across all channels. • Foster tight alignment, clear accountability, and strong execution across internal teams and external partners, agencies, and vendors. • Own Caraway’s nine figure marketing budget with the strategic vision and financial discipline to drive outsized returns, knowing where to push, where to pull back, and how every dollar connects to business outcomes. • Oversee Caraway's ecommerce strategy across DTC and Marketplace, ensuring both channels are growing, differentiated, and delivering against commercial goals within the broader omnichannel business. • Set the measurement framework for the marketing organization, ensuring every function has clear KPIs, reliable data, and the analytical infrastructure to make fast, informed decisions.

• Develop and execute procurement strategies for European e-commerce last mile and parcel delivery services • Lead sourcing initiatives, tenders, RFQs and commercial negotiations with parcel carriers, postal operators and selected delivery partners • Build scalable commercial frameworks that support growth, cost competitiveness and service reliability across European markets • Negotiate rates, commercial terms, capacity commitments and service conditions aligned with business and customer needs • Work closely with Product, Operations, Network, Commercial, Finance and Carrier Management teams to understand business priorities and market requirements • Translating business and product needs into procurement opportunities and stronger supplier propositions • Use operational, service and performance insights to strengthen supplier discussions and improve commercial outcomes • Identify opportunities to improve delivery cost, service competitiveness and scalability across European markets • Support volume consolidation opportunities across countries, customers and lanes to strengthen Maersk’s position with delivery partners • Assess supplier proposals based on price, coverage, service quality, scalability, operational fit and customer value • Build strong knowledge of the European parcel, last mile and out-of-home delivery landscape • Benchmark rates, service models, carrier capabilities and market trends across key European countries

• Processing daily incoming orders and generating shipping labels • Maintaining accurate inventory levels across all sales platforms • Auditing product listings to ensure items are live and store operations run smoothly • Responding to minor, low-volume customer messages through text-based channels