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nemetschek logo
nemetschek

Bluebeam is committed to building an inclusive environment in which everyone, regardless of background, has an opportunity to experience a deep sense of belonging. Each of our unique perspectives amplifies our collective power, and by encouraging diverse perspectives in an environment infused with mutual respect, we arrive at better solutions. And when we bring the best version of ourselves to work, we can make our best contributions to the global community of people who build our world.

Vertical Strategic ABM Lead

SalesSalesFull TimeRemoteLeadTeam 1,001-5,000

Location

United States

Posted

46 days ago

Salary

$108.9K - $136K / year

Seniority

Lead

Job Description

Vertical Strategic ABM Lead

nemetschek

Role Description The Vertical Strategic ABM Lead develops and executes targeted marketing strategies with a primary focus on growing revenue within the existing customer base, supported by a secondary motion of penetrating new white space accounts within the MEP segment. - Own account segmentation, tiered program planning, content personalization, multi-channel campaign execution, and performance analysis tied directly to pipeline and revenue outcomes. - Lead the development and execution of account-based marketing programs across two core motions: customer expansion within existing accounts and net new pipeline generation within the MEP (mechanical, electrical, and plumbing) segment. - Build deeply personalized, multi-channel engagement programs that reinforce product value, deepen platform adoption, and accelerate renewal and growth across the existing customer base. - Design and execute lifecycle-based campaigns that meet customers at every stage — from onboarding through long-term retention — in close partnership with customer success and sales teams. - Drive net new MEP white space efforts through market mapping, account prioritization, and coordinated outbound programs designed to build awareness and generate early-stage pipeline among high-potential, untouched accounts in the segment. Qualifications - 17+ years of experience in B2B SaaS ABM, performance marketing and/or growth marketing. - Bachelor’s degree in marketing or related field, preferably with a background in Marketing, Business, Communications or related field. - Experience in the AEC (Architecture, Engineering, and Construction) industry. - Comfortable learning new technology and adopting processes. - Proficiency in marketing automation platforms, CRM tools (Salesforce), and data analytics tools. Requirements - Own performance analysis tied directly to pipeline and revenue outcomes, including net revenue retention, expansion pipeline contribution, and account engagement depth. - Track and report on ABM program effectiveness across both customer and net new motions, using insights to optimize segmentation, messaging, and channel mix. - Collaborate with sales and marketing leadership on program investment strategy and forecasting to ensure efficient resource allocation aligned with segment growth objectives. - Partner closely with customer success, sales, and revenue operations to align on account targeting, opportunity identification, and coordinated go-to-market plays. - Work cross-functionally with analytics, content, and product marketing teams to ensure ABM strategies are integrated with broader marketing and business objectives. - Stay ahead of B2B marketing trends, ABM technology advancements, and evolving best practices in customer marketing, lifecycle engagement, and AI-powered personalization. Benefits - People-focused, entrepreneurial culture with the backing of a stable, global, corporate entity – Nemetschek. - Competitive compensation and benefits package. - Fully vested 401K right from the day you start. - Generous PTO, including sick/mental health & volunteer days. - Free & unlimited access to BetterUp Care, a well-being platform. - Work-life balance fostered through a culture of diversity, inclusion, and appreciation of individual lifestyle needs. - Opportunity for continuous professional development. - Free & unlimited access to LinkedIn Learning. - Up to $5K annual education reimbursement (after 1 year tenure).

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