Role Description - Developing strategy (onsite, offsite, content, technical, & answer engine optimization) - Developing and owning your client's Answer Engine Optimization (AEO/GEO/LLMO) strategy - Positioning client content to be discovered, trusted, and cited by AI answer engines such as ChatGPT, Perplexity, Google AI Overviews, Gemini, and Claude - Responsible for SEO and AEO audits of all types (technical, content, keyword, schema/structured data, entity, etc.) - In-depth understanding of technical SEO, including: - Site speed optimization - Hosting ramifications - HTML optimization - Image optimization - Minification - In-depth understanding of onsite SEO, including: - Internal linking - Page structure - URL structure - In-depth understanding of off-site SEO, including external linking - Structuring content for AI extraction, answer-first formatting, semantic/atomic chunking, Q&A headings, FAQ blocks, and concise machine-readable copy - Implementing structured data (Schema.org) such as FAQPage and other markup that supports retrieval and citation in AI answers - Entity-based optimization — building semantic relevance and consistent entity signals so AI systems can reconcile and trust the brand - Monitoring AI visibility — tracking brand citations, mentions, and share of answers across major answer engines, and iterating on content that underperforms - Good working knowledge of WordPress and SEO/AEO tools such as: - Semrush - Ahrefs - Google Analytics (GA4) - Google Search Console - KWFinder - Screaming Frog - AI citation-tracking platforms (e.g., Profound or similar) - Represent Bullseye as an SEO and AEO expert by demonstrating knowledge, strategies, and tactics during client meetings - Provides analysis on monthly and quarterly reporting for SEO clients, including AI visibility and citation metrics - Train co-workers on SEO and AEO (onsite, offsite, content, technical, & answer engine optimization) - Presents SEO and AEO strategies directly to clients, translating complex search concepts into clear recommendations. Qualifications - 7+ years of relevant digital agency experience - Bachelor's Degree - Demonstrated experience or strong working knowledge of AEO/GEO/LLMO and how AI answer engines surface and cite content - Outstanding internal and external communication skills - Work well in a fast-paced environment and be able to adapt to different types of inquiries - Be a fast, flexible, and effective problem solver - Analytical - Be proactive and self-motivated - Demonstrate the ability to work quickly and efficiently with various internal and external resources - Strong goal orientation and a love for seeing a project completed - Enthusiasm - A strong desire to constantly learn, develop, and improve (especially as AI reshapes search) - A love for being part of a team - The ability to work well with others, and have a positive attitude while working in a fun, creative environment - Performs other duties as assigned Requirements - Additional Knowledge, Skills, and Abilities: - Conversion Rate Optimization (Heat Mapping and A/B Testing) - Familiarity with Retrieval-Augmented Generation (RAG) concepts and how AI systems chunk, retrieve, and synthesize content (a plus) - ORM - MarTech - GA4 - Experience in Paid Search in Google and Microsoft is a plus

• Support businesses expanding into the Japanese market • Work on international SEO and digital visibility projects • Help brands improve their performance across traditional search engines and AI-powered platforms • Conduct Technical SEO Audits, LLM Visibility Audits, Core Web Vitals, Hreflang & Canonical Reviews, Content Strategy & Optimisation, Technical SEO Consulting, AI Prompt Development, Website Crawls & SEO Analysis

• Own and evolve Muck Rack’s organic growth strategy, including SEO, GEO and website performance • Lead SEO & GEO including on-page optimization, technical SEO, site architecture and generative engine optimization • Partner closely with our content team to develop and scale high impact, search driven content • Identify and execute programmatic and highly scalable SEO and GEO opportunities to accelerate our growth • Own website strategy for muckrack.com, including information architecture, user journeys across the funnel, and landing pages • Establish a robust experimentation roadmap across SEO and web, balancing quick wins with long-term bets • Drive conversion rate optimization (CRO) through experimentation, AB testing and continuous iteration • Collaborate with Product, Engineering and Design to improve site performance and UX • Define and track key growth metrics (traffic, rankings, conversion rate, pipeline, revenue contribution, etc) • Build and lead a high-performing team over time as the function scales

• Execute and optimize SEO and AI search (AEO/GEO) strategies • Perform localized CRO analysis and partner with CRO and web development teams to improve engagement, lead quality, and conversion rates • Conduct keyword and competitor research to identify growth opportunities • Implement on-page and technical SEO best practices (metadata, internal linking, site performance, structured data) • Monitor performance using tools such as Google Search Console, BrightEdge, Screaming Frog, and analytics platforms