Marketing Manager
Location
EMEA
Posted
15 days ago
Salary
0
Seniority
Lead
No structured requirement data.
Job Description
Marketing Manager
AIRS Medical Inc
Role Description The Digital Marketing Manager (EMEA) will be responsible for developing and executing digital marketing strategies tailored to the Europe, Middle East, and Africa markets. You will lead content creation, online campaigns, and localized outreach to healthcare professionals, radiology decision-makers, and patients across EMEA territories. Reporting to the Senior Marketing Manager, you will collaborate on brand messaging and storytelling initiatives aligned with AIRS Medical’s global vision. Responsibilities - Develop and manage digital marketing campaigns targeting EMEA healthcare markets - Create and localize content for social media, email marketing, website, and digital channels to engage diverse EMEA audiences - Collaborate with creative teams to produce culturally relevant and compliant visuals and messaging - Manage website updates and SEO optimized content for EMEA markets - Analyze campaign performance and adjust strategies based on metrics and market insights - Support event marketing efforts including conferences, webinars, and health industry events within EMEA - Coordinate with sales and product teams to ensure consistent messaging and lead generation efforts Qualifications - 3-5+ years of experience in digital marketing, preferably within healthcare or B2B technology sectors - Proven experience with social media management, email marketing, and digital advertising - Strong content creation and copywriting skills, with ability to tailor messaging across cultures - Experience with SEO, analytics tools, and CMS platforms - Ability to manage projects across multiple countries and work in a remote environment - Fluent in English; additional EMEA language skills are a strong plus Preferred Experience - Experience marketing within EMEA healthcare markets - Familiarity with regulatory and compliance requirements in EMEA healthcare advertising - Knowledge of content creation tools, such as Figma and video production support Work Conditions and Environment - Work type: Full time under EOR - Work from home, with occasional business travel - Collaborate with team members around the country and the world - Paid Time Off (30 days) - Onboarding gifts and home office supplies - Training & Development Hiring Process - Document Screening - Cognitive Assessment - Competency-based interview (Hiring manager, HR) - Competency-based interview (Peer interview, HR) - Culture-fit Interview (C Level) - Onboarding
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• Develop and implement demand-generation and brand-awareness campaigns to attract new qualified leads and improve brand visibility for B2B or B2C brands. • Design and execute omnichannel campaigns by managing the marketing content calendar, ensuring alignment and timely execution across teams and channels like emails, social, paid ads, and website copy. • Utilize our reporting tools (including CRM data) to monitor, analyze, and report on the effectiveness of marketing campaigns, optimizing strategies based on data-driven insights. • Support internal services team members on SEO initiatives to make search a reliable and consistent demand channel. • Proactively identify and resolve issues that impact marketing performance, using a combination of strategic foresight and tactical execution. • Maintain brand consistency across all deliverables, upholding brand integrity.
• Enabling and supporting the company’s distributor and dealer network across Europe, the Middle East, and Africa • Primary point of contact for all channel‑related marketing activities • Ensuring partners are equipped with the right tools, materials, information, and event support • Collaborating with regional Channel Sales Managers, Regional Training team, Market Development Managers, and Regional Marketing Communications • Driving consistent, high‑quality channel marketing execution and measurable outcomes across the region • Reporting to the Director Business Development & Marketing EMEA • Managing Channel Marketing Budget & Invoices
Role Description We're hiring an Athlete Outreach Expert to reach professional athletes and get meetings booked. You'll own the full path from first contact to a confirmed call, working with the agents, managers, publicists, and family members who control access to high-profile people. The work is remote because the athletes worth reaching are spread across leagues, cities, and time zones. If you've booked real meetings with professional athletes or comparable high-profile figures, and you can show how you made contact and what came of it, you're the kind of person we want to talk to. We care more about the meetings you've booked than your follower count or how many events you've attended. What You'll Do - Maintain the Target List: Keep a working list of professional athletes who fit our mission, with the context on each one needed to make a credible first contact. - Establish Contact: Reach athletes and their representation through the channels that get a response, whether that's an agent, a manager, a publicist, a family member, or a direct relationship. - Secure Meetings: Move every promising contact from first touch to a confirmed call, owning the follow-up and the scheduling across time zones that gets it on the calendar. - Manage the Outreach Pipeline: Track every outreach effort, conversation, and next step in an organized system so nothing goes cold and no contact slips. - Represent the Program: Earn trust quickly with high-profile people and the people who manage their access, and explain what we do in a way that makes them want to engage. Qualifications - Proven Ability to Reach High-Profile People: You know how to make contact with professional athletes, including who to approach, what to say, and how to work through the people who manage their access. - A Track Record of Booked Meetings: You can point to real meetings you've set with professional athletes or comparable high-profile figures, including who, the outcome, and how you made contact. - A Relationship-First Approach: You build access through trust, persistence, and knowing the people around the athlete, rather than sending high volumes of messages. - Strong Follow-Up and Organization: You run a clean pipeline, you know the status of every contact, and you follow up consistently so warm leads don't go quiet. - An Established Network or the Ability to Build One: Existing relationships with agents, agencies, managers, or athletes are a strong signal, and so is a clear ability to build that network from a standing start. - Remote-Ready Setup: A dedicated workspace, strong internet, and the tools to manage outreach and scheduling across multiple time zones. Location - Remote Bonus Points - Sports Industry Background: Prior work inside an agency, a team, a league, or a brand that put you in regular contact with professional athletes and their representation. - Existing Roster of Contacts: A live network of athletes, agents, or managers you can activate from day one. - Talent or Partnership Experience: A history of booking talent, closing endorsements, or coordinating athlete appearances. - Mission Fluency: A real understanding of youth sports and athlete development that lets you speak credibly about why an athlete should engage with us.
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