• Keyword research • On-page optimization • Learning technical SEO • Delivering documents with well-researched and data-backed SEO recommendations • Google Analytics research • Competition research

• Develop impactful SEO strategies that generate leads and sales for clients • Collaborate with a strong, dynamic international team • Work alongside talented professionals • Manage SEO projects and implementations • Contribute to exciting new initiatives

• Develop and execute SEO and AEO strategies that improve visibility across traditional search engines and AI-powered search experiences. • Build, own, and manage large-scale AI-assisted content refresh initiatives across the U.S. content portfolio. • Identify, prioritize, and optimize high-impact content opportunities based on search demand, business goals, and conversion potential. • Ensure refreshed content aligns with E-E-A-T principles and represents the most helpful, authoritative, and trustworthy answer available for users. • Stay current on search algorithm updates, AI search developments, and industry best practices, translating insights into actionable recommendations. • Serve as the primary owner of SEO and AEO performance reporting across the organization. • Develop and maintain dashboards, reports, and performance summaries for leadership and key stakeholders. • Monitor and analyze rankings, traffic, conversions, visibility, engagement, and AI search performance. • Measure the impact of optimization initiatives and provide data-driven recommendations for future improvements. • Communicate key trends, risks, opportunities, and strategic insights on a recurring basis. • Conduct ongoing analysis of content performance, competitor strategies, and search visibility. • Identify content gaps, emerging topics, and opportunities to improve topical authority and search performance. • Evaluate content quality through the lens of user intent, expertise, completeness, trustworthiness, and answer quality—not solely keyword coverage or rankings. • Partner with editorial, content, clinical, and subject matter experts to improve content quality and optimization outcomes. • Leverage expert authorship, clinical review, citations, and trust signals to strengthen content authority and search performance. • Analyze performance data to identify and prioritize content refresh opportunities for upcoming sprints. • Maintain a roadmap of optimization initiatives based on business impact, competitive positioning, and search opportunity. • Recommend which content should be refreshed, expanded, consolidated, or enhanced to maximize organic growth. • Collaborate cross-functionally to ensure optimization efforts align with broader business objectives.

Role Description We are currently working with a growing digital marketing business looking to hire an experienced Link Building Lead to join their SEO team. This is a fantastic opportunity for a senior offsite SEO professional who combines strong link-building expertise with leadership skills. The successful candidate will take ownership of link acquisition strategy, quality control, delivery management and team coordination, ensuring campaigns are delivered on time and to the highest standards. - Lead the link-building function across multiple client accounts - Select and approve high-quality, relevant domains and link opportunities - Ensure link delivery targets and campaign deadlines are consistently met - Identify and develop new link acquisition opportunities and outreach channels - Manage outreach campaigns and monitor performance - Maintain a healthy pipeline of qualified domains across multiple markets - Oversee external content writers and ensure content quality standards are met - Monitor budgets, costs and profitability of link-building activities - Manage supplier relationships and support payment approval processes - Ensure internal processes and systems are maintained accurately - Provide guidance, support and day-to-day leadership to the Offsite team - Produce regular reporting on delivery, performance and pipeline health Qualifications - Proven experience in a senior Link Building, Outreach or Offsite SEO role - Strong understanding of SEO, link acquisition strategies and domain evaluation - Experience managing outreach campaigns and supplier relationships - Ability to assess link quality, relevance and commercial viability - Experience leading projects, processes or teams - Strong organisational and project management skills - Excellent communication and stakeholder management abilities - Comfortable working in a fast-paced environment with multiple priorities Benefits - Competitive salary package - Opportunity to lead and shape the offsite SEO function - Remote and flexible working environment - Career progression within a growing business - Exposure to international markets and high-profile client campaigns