SEO/AEO Strategist
Location
United States
Posted
37 days ago
Salary
$110K - $130K / year
Seniority
Senior
Job Description
SEO/AEO Strategist
BetterHelp
• Develop and execute SEO and AEO strategies that improve visibility across traditional search engines and AI-powered search experiences. • Build, own, and manage large-scale AI-assisted content refresh initiatives across the U.S. content portfolio. • Identify, prioritize, and optimize high-impact content opportunities based on search demand, business goals, and conversion potential. • Ensure refreshed content aligns with E-E-A-T principles and represents the most helpful, authoritative, and trustworthy answer available for users. • Stay current on search algorithm updates, AI search developments, and industry best practices, translating insights into actionable recommendations. • Serve as the primary owner of SEO and AEO performance reporting across the organization. • Develop and maintain dashboards, reports, and performance summaries for leadership and key stakeholders. • Monitor and analyze rankings, traffic, conversions, visibility, engagement, and AI search performance. • Measure the impact of optimization initiatives and provide data-driven recommendations for future improvements. • Communicate key trends, risks, opportunities, and strategic insights on a recurring basis. • Conduct ongoing analysis of content performance, competitor strategies, and search visibility. • Identify content gaps, emerging topics, and opportunities to improve topical authority and search performance. • Evaluate content quality through the lens of user intent, expertise, completeness, trustworthiness, and answer quality—not solely keyword coverage or rankings. • Partner with editorial, content, clinical, and subject matter experts to improve content quality and optimization outcomes. • Leverage expert authorship, clinical review, citations, and trust signals to strengthen content authority and search performance. • Analyze performance data to identify and prioritize content refresh opportunities for upcoming sprints. • Maintain a roadmap of optimization initiatives based on business impact, competitive positioning, and search opportunity. • Recommend which content should be refreshed, expanded, consolidated, or enhanced to maximize organic growth. • Collaborate cross-functionally to ensure optimization efforts align with broader business objectives.
Job Requirements
- 4+ years of experience in SEO, content strategy, organic growth, or a related field.
- Experience managing or optimizing large-scale editorial ecosystems consisting of hundreds or thousands of content assets.
- Experience developing and executing SEO strategies within healthcare, mental health, medical, finance, legal, insurance, or other YMYL environments.
- Strong understanding of E-E-A-T principles and modern search quality frameworks.
- Experience optimizing content authored, reviewed, or validated by credentialed experts.
- Demonstrated experience analyzing search performance and translating insights into optimization strategies.
- Experience building and maintaining dashboards and reporting for stakeholders and leadership teams.
- Experience using platforms such as Google Search Console, Ahrefs, Semrush, Screaming Frog, GA4, AirOps, Profound, and related SEO tools.
- Strong project management, prioritization, communication, and stakeholder management skills.
Benefits
- Remote work with regular in-person bonding experiences sponsored by the company
- Competitive compensation
- Holistic perks program (including free therapy, employee wellness, and more)
- Excellent health, dental, and vision coverage
- 401k benefits with employer matching contribution
- The chance to build something that changes lives – and that people love
- Any piece of hardware or software that will make you happy and productive
- An awesome community of co-workers
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