• Own digital channel growth strategy and performance across online ordering, third‑party delivery, and loyalty. • Accountable for key KPIs including digital sales mix, conversion, frequency, average check, and retention. • Own day‑to‑day planning and execution across all digital platforms, ensuring operational readiness and reliability. • Lead ongoing management and optimization of third‑party delivery platforms. • Support the definition, launch, and scaling of Dairy Queen Mexico’s loyalty and first‑party e‑commerce platforms. • Oversee social media, website, and SEO performance as part of the broader digital ecosystem. • Serve as a trusted digital partner to franchisees across all digital initiatives.

Role Description The Department of Marketing at Saint Joseph’s University has an ongoing need for highly qualified adjunct faculty to staff a variety of courses each semester. We seek candidates with a demonstrated interest in areas associated with: - General marketing - Digital marketing - Sports marketing - Entertainment marketing - Sales management - Advertising - Public relations Professionals with experience in the above will be given preference. SJU appoints part-time, non-tenure track adjunct instructors on a semester-to-semester basis with no guarantee of consecutive appointments. Re-appointment is based on university need, student enrollment, and satisfactory performance. Teaching responsibilities are assigned by the department chair. Compensation for adjunct instructors is commensurate with educational credentials, professional experience, and instructional background. Courses available for adjunct staffing include: - Sports Marketing - Digital and Social Media Marketing/Mobile Marketing - Sales Management - Event or Entertainment Marketing - Advertising or Promotion management - Public Relations - Marketing research/Marketing Analytics - International Marketing Part-time adjunct faculty may instruct 1 or 2 courses each semester on an “as needed” basis. Essential Duties & Responsibilities: - Provide support and guidance to students - Instruct an assigned course, providing syllabi and other instructional materials - Use of university learning management systems to deliver instruction - Reporting grades as well as cooperating in program assessment - Offer one hour of office hours each week Qualifications - Master’s Degree in Business, Marketing, or a related major Requirements - May require standing for long periods of time - May require talking for long periods of time - May require carrying course materials - Modality: Fully asynchronous online OR in-person only Benefits - Adjunct compensation is determined by education and relevant work experience

• Reporting to the Director of Growth Marketing, you’ll manage and optimize integrated paid media campaigns focused on lead generation, pipeline growth, and customer acquisition across multiple Mixed Use business units. • Build, launch, and optimize multi-channel paid media campaigns across: PPC / SEM, LinkedIn Ads, Meta (Facebook/Instagram) Ads, YouTube Ads, Display & Programmatic Advertising, Affiliate Marketing, Review Platforms & Third-Party Publications. • Manage campaign budgets, pacing, targeting, bidding strategies, and performance optimization. • Develop audience segmentation and retargeting strategies to improve conversion performance. • Use emerging AI and automation tools to accelerate ad copy testing, keyword research, campaign analysis, and workflow execution. • Monitor, analyze, and optimize campaign performance using KPIs such as CPL, CAC, ROAS, CTR, conversion rate, and pipeline contribution. • Conduct A/B and multivariate testing for ad copy, creative, landing pages, and audience targeting. • Build campaign forecasts and performance projections. • Present insights, recommendations, and performance updates to marketing stakeholders.

• Manage social media accounts (Facebook, Instagram) • Perform SEO (Search Engine Optimization) tasks • Setup and manage paid advertising campaigns