Unifying commerce, from discovery to delivery.
Paid Media Lead
Location
United States
Posted
16 days ago
Salary
0
Seniority
Lead
No structured requirement data.
Job Description
Paid Media Lead
Cart.com
Role Description The Paid Media Lead is responsible for owning and scaling Cart.com’s paid media strategy across key digital channels to drive measurable business outcomes, including pipeline, revenue, and customer acquisition efficiency. This role combines hands-on campaign execution with strategic leadership, ensuring paid media efforts are aligned with broader go-to-market objectives. - Own paid media strategy and execution across channels including Google Ads, Meta, LinkedIn, and other relevant platforms. - Translate business goals into channel strategies, including budget allocation, targeting, and campaign structure. - Launch, manage, and optimize campaigns to improve key performance metrics (e.g., CAC, ROAS, CPA, pipeline contribution). - Develop and execute a structured testing roadmap across creative, audience targeting, bidding strategies, and landing pages. - Monitor performance, analyze data, and deliver actionable insights through recurring reporting and dashboards. - Manage budget pacing, forecasting, and allocation to maximize efficiency and return on investment. - Partner with Creative and Web teams to improve ad performance and conversion rates through effective messaging and landing page optimization. - Ensure tracking accuracy, pixel implementation, and UTM governance in collaboration with Marketing Operations and Analytics teams. - Stay current on platform updates, industry trends, and emerging opportunities in paid media. - Mentor junior team members or manage agency partners, ensuring high standards of execution and accountability. Qualifications - A data-driven marketer with strong analytical and problem-solving skills. - A proactive owner who thrives in a fast-paced, performance-oriented environment. - A collaborative partner who works effectively across creative, technical, and business teams. - A curious, test-and-learn operator who continuously seeks optimization opportunities. - A clear communicator who can translate data into insights and recommendations. Requirements - 5+ years of experience in paid media, performance marketing, or digital marketing roles. - Proven success managing and optimizing campaigns across major ad platforms (Google Ads, Meta, LinkedIn, etc.). - Demonstrated ability to manage budgets and deliver results against KPIs such as CAC, ROAS, CPA, or pipeline. - Experience with analytics tools (e.g., GA4) and campaign tracking methodologies (UTMs, pixels, tagging). - Strong understanding of campaign structure, audience strategy, and conversion optimization principles. - Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience). Nice to Haves - Experience with programmatic, YouTube, or emerging paid channels. - Familiarity with A/B testing frameworks and incrementality testing. - Exposure to marketing automation, CRM systems, or attribution tools. - Experience in high-growth or data-driven marketing environments.
Related Guides
Related Categories
Related Job Pages
More Social Media Manager Jobs
Antiques & Jewellery Buyer
WeBuyVintageWeBuyVintage is one of the UK’s largest buyers of jewellery, antiques and collectibles. We run more roadshows than any other UK company - over 250 valuation events every month - bringing trusted experts face-to-face with customers across the country. In less than two years, we’ve grown from a pub-table idea into an eight-figure business, and we’re on a mission to make WeBuyVintage a brand everyone recognises.
Role Description We are looking for knowledgeable and enthusiastic Jewellery & Antiques Buyers to join our team, providing valuations and making offers at our nationwide roadshow events. This is a varied, customer-facing role where no two days are the same. You’ll meet people from all walks of life, assess unique items, and buy directly from members of the public across the UK. If you have a keen eye for value, enjoy meeting people, and have a passion for antiques and jewellery, this could be the perfect role for you. - Attending 3–4 roadshow events per week to value and purchase items from the public. - Travelling to event locations, usually within a 90-minute drive time. - Providing a professional and friendly experience to every customer. - Making fair offers and negotiating where needed. - Working closely with fellow buyers as part of a team. - Using your knowledge to identify value and make smart buying decisions. Qualifications - Strong interest in areas such as Gold, Jewellery, Silver, Cameras, Toys, Militaria, and other collectibles. - Experience buying and/or selling antiques, jewellery, or similar items. - Confident negotiator with good commercial awareness. - Friendly, trustworthy, and confident with customers. - Professional and comfortable in a customer-facing role. - Full UK driving licence and access to your own car. - Willing to stay away overnight when required. Requirements - 3 to 4 working days per week. - Typical event hours: 10:00am – 4:00pm. - £30,000 basic salary plus uncapped commission. - Average total earnings £60,000+. - Field-based role with no fixed location. - Proud 4-day working week employer with a people-first culture.
Social Media Specialist
Triple Whale 🐳All your data in one easy-to-use dashboard. We’re building the operating system for eCom.
• Own day-to-day social publishing and scheduling across brand and exec accounts • Manage community engagement - monitoring mentions, responding to comments, and proactively participating in relevant conversations • Adapt and repurpose content from blog posts, reports, events, and video into platform-native social assets • Support exec social accounts - ghostwriting posts, chopping content, and maintaining consistent cadence across LinkedIn and other channels • Build and nurture relationships with creators and industry voices in the ecommerce and DTC space • Assist with social coverage of events, product launches, and campaigns in real time • Track performance metrics and contribute to a regular reporting and KPI cadence • Experiment with new formats and bring ideas to the table • Support the rollout and ongoing distribution of product education content
• Set up and manage Facebook and Instagram accounts for magazine publishers, keeping branding consistent. • Help create, schedule, and post social media content based on the content calendar and marketing needs. • Research and suggest new, engaging social media ideas to connect with the audience and grow the brand. • Review social media posts to ensure they align with brand messaging and are error-free. • Monitor and evaluate marketing results while sharing ideas for enhancing performance. • Manage the marketing inbox, responding quickly to team questions and resolving issues.
Role Description Saatva is seeking a strategic and mathematically-minded Media Strategy & Measurement Manager to help shape our upper-funnel media investment across linear TV, streaming, sponsorships, audio, and emerging channels. This role will partner closely with the Director of Paid Media to guide how Saatva invests in brand-building media, ensuring our investments build mental availability while generating measurable demand across markets. The role will also help build the measurement frameworks that allow Saatva to understand how upper-funnel media contributes to growth as we expand our omni-channel presence. What You'll Do - Upper Funnel Media Strategy - Monitor excess share of voice (ESOV) across TV, audio, and other brand channels to inform media investment decisions. - Develop geo-level investment recommendations based on Viewing Room presence, competitive intensity, and market demand. - Identify and prioritize key Category Entry Points (moments when consumers begin thinking about purchasing a mattress) such as moving, buying a home, or starting a family. - Leverage internal and external research to understand where and how these CEPs occur across audiences and markets. - Measurement & Media Effectiveness - Build a triangulation framework that brings together media delivery data, branded search trends, MMM outputs, and market-level demand signals to understand how media drives demand. - Assess media effectiveness using incrementality testing, MMM insights, and cross-channel measurement approaches. - Partner with agency and internal teams to refine how media impact is evaluated across channels. - Strengthen MMM inputs and translate outputs into clear guidance for budget allocation across channels and markets. - Cross-Functional Collaboration - Collaborate with Retail to align media investment with Viewing Room openings and support market expansion. - Mentor performance marketing and broader marketing teammates to elevate media literacy across the organization. - Work closely with the Performance Marketing team to evolve Saatva’s omnichannel media strategy. Qualifications - 4+ years of experience in media planning, strategy, or marketing analytics. - Deep TV & Streaming Expertise: Proven experience building and executing impactful plans across linear TV, streaming/CTV, and audio channels. - The "Planner + Quant" Mindset: A rare blend of creative, innovative planning skills and heavy quantitative ability. - Business Model Literacy: Experience planning for high-AOV, high-consideration products. - Technical Proficiency: Strong analytical skills with hands-on familiarity in MMM, incrementality testing, geo-level modeling, tracking and analyzing excess share of voice (ESOV) across TV, audio, and other brand channels. - Education: Bachelor’s degree in a related field. Preferred Qualifications - Experience in a Retail/DTC hybrid environment. - Background in working for a digitally native brand that has transitioned into omnichannel physical retail. - Familiarity with podcast measurement, audience segmentation, and mid-funnel creative strategy. What Success Looks Like - Building a clear framework for evaluating Saatva’s upper-funnel media investments. - Improving how the organization understands the relationship between brand media and demand generation. - Helping guide geo-specific media investments as Saatva expands its omnichannel footprint. Compensation & Benefits - Competitive Salary: $100,000 – $105,000 base salary. - Performance Bonus: Eligible for our annual bonus program. - Health & Wellness: Comprehensive Medical, Dental, and Vision insurance. - Financial Future: 401(k) with employer match and FSA/HSA/Commuter benefits. - Time Off: Generous paid vacation and time off. - Perks: Employee Referral Bonus, discounted gym memberships, and deep discounts on Saatva products for you, your friends, and your family. Work Authorization At this time, we are unable to offer visa sponsorship. Candidates must be authorized to work in the United States without current or future sponsorship. Equal Employment Opportunity Saatva is committed to fostering an inclusive environment that values diverse perspectives, backgrounds, and experiences. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, age, disability, veteran status, or any other legally protected status.


