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Manager, Social Media Engagement

Social Media ManagerSocial Media ManagerFull TimeRemoteLeadTeam 10,001+Since 1931H1B SponsorCompany SiteLinkedIn

Location

United States

Posted

16 days ago

Salary

$98.1K - $167.9K / year

Seniority

Lead

No structured requirement data.

Job Description

Manager, Social Media Engagement

Allstate

Role Description The Manager, Social Media Engagement leads Allstate’s social engagement strategy—building brand affinity through meaningful, real-time interactions and opportunities in social culture. This role owns end-to-end engagement operations, turning social conversations into brand opportunities and safeguarding Allstate through effective monitoring, response and escalation. You’ll live in the conversation, build the systems behind it and lead our team to engage authentically with consumers. Key Outcomes - Build brand affinity and trust through proactive, culturally relevant engagement - Modernize engagement through new technology - Turn social listening into actionable insights that shape strategy and decision-making Responsibilities - Social Engagement Strategy and Operations - Lead always-on, proactive engagement that meets consumers in cultural and brand moments - Oversee community management and escalation workflows for reputational risks, protecting the brand in real time - Guide the team to deliver authentic, on-brand interactions via scalable frameworks - Serve as day-to-day partner to the in-house editorial team and creative agency to bring engagement to life - Technology & Platform Leadership - Act as subject matter expert for Sprinklr across listening, engagement and reporting - Leverage new technology to improve speed, quality and scale - Ensure data quality and governance standards - Social Listening and Insights - Mine opportunities using tools including Sprinklr, Plot and Meltwater - Identify trends, risks and engagement moments to inform action - Deliver clear, concise reporting on themes, insights and business impact - People Leadership - Lead, coach and develop a high-performing team - Foster accountability, strong judgment and a culture of continuous improvement Qualifications - 5+ years of experience in social media-focused roles, particularly those that involved building a strong social community - Hands-on experience with enterprise social platforms and listening tools; Sprinklr expertise required Skills and Capabilities - Strong understanding of social platforms, culture and reputation dynamics - Ability to translate listening data into clear, actionable insights - Strategic thinker with strong operational execution - Clear, concise communicator and collaborative partner - Curiosity and fluency in emerging social technologies Skills - Brand Communications - Communication Management - Communications Strategy - Corporate Branding - Decision Making - Leadership - Reporting and Analysis - Social Engagement - Social Media - Social Technologies - Sprinklr - Strategic Communication Planning Compensation Compensation offered for this role is 98,100.00 - 167,850.00 annually and is based on experience and qualifications. Benefits - Comprehensive technology setup, including a laptop, monitors, headset, keyboard, and mouse - Monthly connectivity reimbursement for eligible work-from-home employees - Dedicated, private workspace required when working from home - Reliable internet required, with minimum speeds of 50 MB download and 5 MB upload

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