• Design and execute segmented expansion campaigns targeting upsell and cross-sell opportunities by lifecycle stage, product usage, industry, and account tier. • Partner with Sales and Customer Success to prioritize high-potential accounts and develop coordinated expansion plays. • Collaborate with Product Marketing to refine bundling strategies, value propositions, and positioning that increase product adoption and penetration. • Drive measurable expansion pipeline and revenue contribution from marketing-sourced and marketing-influenced programs. • Architect personalized lifecycle programs leveraging behavioral triggers, product usage signals, intent data, and customer milestones. • Execute integrated, multi-channel campaigns across email, webinars, in-product messaging, digital, and SDR outreach. • Partner with Customer Experience and CS to align messaging across onboarding, adoption, renewal, and expansion stages. • Establish scalable journey frameworks that balance automation with high-value account personalization. • Work with Customer Success to identify and respond to risk signals (e.g., declining usage, support patterns, executive turnover). • Develop targeted marketing interventions that support retention and protect recurring revenue. • Contribute to overall Net Revenue Retention (NRR) strategy and performance. • Define and track KPIs for customer marketing programs, including expansion pipeline, conversion rates, adoption lift, retention impact, and revenue influence. • Partner with Marketing Operations to ensure accurate attribution and reporting within Salesforce and Marketo. • Establish a rigorous test-and-learn framework, continuously optimizing segmentation, messaging, and channel mix. • Own the strategy and execution for customer reviews across third-party platforms (e.g., G2, TrustRadius). • Develop campaigns to increase review volume, quality, and category rankings. • Coordinate cross-functionally to activate advocates and manage review responses in partnership with Product and Customer teams. • Evaluate and pilot AI-driven approaches to personalization, segmentation, campaign automation, and performance optimization. • Introduce scalable innovations that increase efficiency while improving relevance and customer engagement.

• Own marketing execution for the assigned business divisions, translating high-level objectives into actionable plans and programs • Serve as the primary marketing point of contact, partnering closely with sales and internal stakeholders • Manage priorities, timelines, and deliverables to ensure consistent progress against business goals • Lead execution of marketing programs that comply with Canadian regulations, including CASL and other applicable requirements • Adapt messaging, campaigns, and content to reflect regional, regulatory, and market differences between the U.S. and Canada • Act as an internal subject-matter resource on Canadian marketing best practices and compliance considerations • Plan, manage, and execute integrated marketing campaigns across digital, email, content, events, and paid channels • Own day-to-day go-to-market execution, including campaign planning, asset development, launch coordination, and post-launch optimization • Coordinate cross-functional inputs and external partners to deliver campaigns on time and on brand • Manage development and localization of marketing assets, including one-pagers, case studies, presentations, email campaigns, landing pages, and web copy • Partner with sales to ensure enablement materials effectively support the sales process • Maintain consistency in messaging and positioning while tailoring content to specific markets and regions • Own performance tracking and reporting for assigned campaigns and programs • Analyze results and apply insights to improve campaign effectiveness and efficiency • Maintain organized documentation of campaigns, assets, and performance metrics

• Drive adoption and commercial performance of the Fortis Webstore by creating compelling value propositions for highly engaged players and increasing awareness and usage across our portfolio. • Identify and oversee alternative revenue initiatives that complement the player experience while generating meaningful business growth beyond traditional in-app purchases. • Own the end-to-end lifecycle strategy, building “always-on” onboarding, engagement, and re-engagement journeys across push, email, and additional channels to maximize retention and lifetime value. • Champion the adoption of our centralized player identity system, enabling personalized experiences, unified player profiles, and cross-game rewards across the Fortis ecosystem. • Design and scale a comprehensive loyalty framework that rewards long-term engagement and increases portfolio-wide LTV. • Manage and optimize our proprietary cross-promotion engine to move players effectively between Fortis titles, reduce churn, and strengthen overall portfolio performance. • Ensure the technical health and scalability of our CRM and marketing stack, maintaining strong deliverability, data integrity, and operational excellence across all engagement channels. • Build strong cross-functional alignment to ensure campaigns resonate with players and are deeply integrated with game strategy and monetization systems.

• Drive adoption and commercial performance of the Fortis Webstore by creating compelling value propositions for highly engaged players and increasing awareness and usage across our portfolio. • Identify and oversee alternative revenue initiatives that complement the player experience while generating meaningful business growth beyond traditional in-app purchases. • Own the end-to-end lifecycle strategy, building “always-on” onboarding, engagement, and re-engagement journeys across push, email, and additional channels to maximize retention and lifetime value. • Champion the adoption of our centralized player identity system, enabling personalized experiences, unified player profiles, and cross-game rewards across the Fortis ecosystem. • Design and scale a comprehensive loyalty framework that rewards long-term engagement and increases portfolio-wide LTV. • Manage and optimize our proprietary cross-promotion engine to move players effectively between Fortis titles, reduce churn, and strengthen overall portfolio performance. • Ensure the technical health and scalability of our CRM and marketing stack, maintaining strong deliverability, data integrity, and operational excellence across all engagement channels. • Build strong cross-functional alignment to ensure campaigns resonate with players and are deeply integrated with game strategy and monetization systems.