• Manage overall measurement strategy for a book of clients, including statistical modeling (MMM), incrementality experiment design (MMT), and customer analysis. • Utilize large amounts of data to identify meaningful performance insights or opportunities for improvement using R, SQL, and Python. • Work closely with account teams and clients to develop and maintain long-term strategic relationships, ensuring their satisfaction and success with Power Digital’s services, especially Measurement. • Clearly and succinctly present and explain advanced measurement methodologies and models to internal and external teams. • Ensure that insights are actionable and tied to client business goals. • Provide strategic advice and "so what" insights for ongoing measurement optimization. • Mentor and develop Measurement Analysts by providing ongoing performance coaching and guidance on advanced analytics, problem-solving, and insight storytelling to elevate analytical rigor, quality of deliverables, and overall client impact. • Consistently drive efficiencies within the current measurement and marketing science processes. • Employ AI technologies to increase efficiency and support the optimization of deliverables and/or processes. • Utilize and leverage Power Digital's Nova ecosystem as it relates to your department.

• Create high quality video and static creatives for marketing purposes in R&D • Take part in brainstorming sessions • Create motion assets and templates for the creatives • Search for new visual ideas for creatives and implement them

• Collaborate closely with regional sales leaders to align marketing strategies • Design and execute targeted ABM programs to engage priority new business accounts • Partner with cross-functional teams to deliver multi-channel programs • Plan and host high-impact regional events • Use data-driven insights to measure, analyze, and optimize campaign performance • Ensure coordination with Sales on campaign execution and lead follow-up • Leverage tools like Salesforce, Marketo, 6Sense, and LinkedIn Campaign Manager

• Provide project management support for the development and execution of national initiative month campaigns (e.g., National Child Abuse Prevention Month, National Foster Care Month). • Coordinate with internal teams and federal partners to create compelling, accessible, and 508-compliant content. • Handle end-to-end task management: scoping tasks; creating project plans; developing and managing budgets, internal team schedules, and project milestones. • Work with team members to determine needs and develop solutions. • Manage campaign calendars, documentation, and approval workflows to ensure timely delivery. • Coordinate across design, editorial, and digital teams to maintain alignment and efficiency. • Support the tracking of campaign performance KPIs and contribute to post-campaign evaluations and reports. • Identify, mitigate, and/or escalate project risks and roadblocks by communicating early and clearly with internal teams and project leadership. • Serve as the central point of contact for campaign-related communications and updates. • Use project management and AI tools to ensure efficient development of deliverables and effective communication. • Facilitate team meetings and debrief sessions.