• Own marketing execution for the assigned business divisions, translating high-level objectives into actionable plans and programs • Serve as the primary marketing point of contact, partnering closely with sales and internal stakeholders • Manage priorities, timelines, and deliverables to ensure consistent progress against business goals • Lead execution of marketing programs that comply with Canadian regulations, including CASL and other applicable requirements • Adapt messaging, campaigns, and content to reflect regional, regulatory, and market differences between the U.S. and Canada • Act as an internal subject-matter resource on Canadian marketing best practices and compliance considerations • Plan, manage, and execute integrated marketing campaigns across digital, email, content, events, and paid channels • Own day-to-day go-to-market execution, including campaign planning, asset development, launch coordination, and post-launch optimization • Coordinate cross-functional inputs and external partners to deliver campaigns on time and on brand • Manage development and localization of marketing assets, including one-pagers, case studies, presentations, email campaigns, landing pages, and web copy • Partner with sales to ensure enablement materials effectively support the sales process • Maintain consistency in messaging and positioning while tailoring content to specific markets and regions • Own performance tracking and reporting for assigned campaigns and programs • Analyze results and apply insights to improve campaign effectiveness and efficiency • Maintain organized documentation of campaigns, assets, and performance metrics

• Drive adoption and commercial performance of the Fortis Webstore by creating compelling value propositions for highly engaged players and increasing awareness and usage across our portfolio. • Identify and oversee alternative revenue initiatives that complement the player experience while generating meaningful business growth beyond traditional in-app purchases. • Own the end-to-end lifecycle strategy, building “always-on” onboarding, engagement, and re-engagement journeys across push, email, and additional channels to maximize retention and lifetime value. • Champion the adoption of our centralized player identity system, enabling personalized experiences, unified player profiles, and cross-game rewards across the Fortis ecosystem. • Design and scale a comprehensive loyalty framework that rewards long-term engagement and increases portfolio-wide LTV. • Manage and optimize our proprietary cross-promotion engine to move players effectively between Fortis titles, reduce churn, and strengthen overall portfolio performance. • Ensure the technical health and scalability of our CRM and marketing stack, maintaining strong deliverability, data integrity, and operational excellence across all engagement channels. • Build strong cross-functional alignment to ensure campaigns resonate with players and are deeply integrated with game strategy and monetization systems.

• Drive adoption and commercial performance of the Fortis Webstore by creating compelling value propositions for highly engaged players and increasing awareness and usage across our portfolio. • Identify and oversee alternative revenue initiatives that complement the player experience while generating meaningful business growth beyond traditional in-app purchases. • Own the end-to-end lifecycle strategy, building “always-on” onboarding, engagement, and re-engagement journeys across push, email, and additional channels to maximize retention and lifetime value. • Champion the adoption of our centralized player identity system, enabling personalized experiences, unified player profiles, and cross-game rewards across the Fortis ecosystem. • Design and scale a comprehensive loyalty framework that rewards long-term engagement and increases portfolio-wide LTV. • Manage and optimize our proprietary cross-promotion engine to move players effectively between Fortis titles, reduce churn, and strengthen overall portfolio performance. • Ensure the technical health and scalability of our CRM and marketing stack, maintaining strong deliverability, data integrity, and operational excellence across all engagement channels. • Build strong cross-functional alignment to ensure campaigns resonate with players and are deeply integrated with game strategy and monetization systems.

• Manage overall measurement strategy for a book of clients, including statistical modeling (MMM), incrementality experiment design (MMT), and customer analysis. • Utilize large amounts of data to identify meaningful performance insights or opportunities for improvement using R, SQL, and Python. • Work closely with account teams and clients to develop and maintain long-term strategic relationships, ensuring their satisfaction and success with Power Digital’s services, especially Measurement. • Clearly and succinctly present and explain advanced measurement methodologies and models to internal and external teams. • Ensure that insights are actionable and tied to client business goals. • Provide strategic advice and "so what" insights for ongoing measurement optimization. • Mentor and develop Measurement Analysts by providing ongoing performance coaching and guidance on advanced analytics, problem-solving, and insight storytelling to elevate analytical rigor, quality of deliverables, and overall client impact. • Consistently drive efficiencies within the current measurement and marketing science processes. • Employ AI technologies to increase efficiency and support the optimization of deliverables and/or processes. • Utilize and leverage Power Digital's Nova ecosystem as it relates to your department.