Powering trusted communications at scale
SVP, Product Marketing – Enablement
Location
Illinois + 1 moreAll locations: Illinois | Texas
Posted
17 days ago
Salary
$252K - $316K / year
Seniority
Lead
Job Description
SVP, Product Marketing – Enablement
Sinch
• Translate the overall product strategy and roadmap into a clear value proposition, articulating the unique benefits and advantages of Sinch's solutions by both product area and customer segment. • Work closely with product management to align marketing strategies with the evolving product landscape, ensuring a cohesive narrative that resonates with target audiences. • Lead the global revenue enablement strategy, ensuring all customer-facing teams are equipped with the messaging, content, tools, and training needed to accelerate revenue growth. • Design and implement comprehensive onboarding and continuous learning programs tailored to different GTM roles and market segments. • Partner cross-functionally with sales leadership and operations to define metrics for enablement success, tracking improvements in sales velocity, win rates, time-to-productivity, and overall GTM effectiveness. • Drive the development and communication of compelling, customer-centric positioning and messaging strategies tailored to the unique needs of our diverse routes to market. • Collaborate closely with technical teams to translate complex product features into clear, customer-centric benefits for each segment. • Lead the development and execution of comprehensive go-to-market plans, ensuring consistency across communication channels. • Collaborate with cross-functional teams to create and implement marketing campaigns that resonate with target audiences across various touchpoints and segments. • Embrace an AI-first mindset to figure out how to scale our product marketing efforts more effectively. • Conduct market research to identify industry trends, customer needs, and competitive landscapes across all CPaaS segments. • Regularly analyze key performance indicators to measure the effectiveness of marketing campaigns and adjust strategies accordingly. • Work closely with product management, sales, and other cross-functional teams to ensure alignment between product development, marketing strategies, and revenue goals. • Interact with industry analysts from organizations such as Gartner, IDC, Forrester, and others, ensuring Sinch is positively positioned within industry reports and evaluations. • Represent Sinch at leading industry events, conferences, and tradeshows showcasing our products and thought leadership.
Job Requirements
- 15+ years of proven experience in product marketing leadership roles within the technology or SaaS industry.
- Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.
- Strong understanding of CPaaS, telecommunications, or related industries.
- Demonstrated success in developing and executing go-to-market strategies for complex, technical products.
- Excellent leadership, communication, and collaboration skills with a commitment to a customer-centric approach.
- A change agent with a deep sense of curiosity, a growth mindset, and a passion for experimentation.
- Experience partnering with product and GTM teams.
- Capable of making decisive choices, even with incomplete data, to help drive growth.
Benefits
- STAY HEALTHY: We offer comprehensive market competitive medical, dental, and vision plans. A variety of supplemental plans are also provided to meet your individual needs including access to telehealth for all participants.
- CARE FOR YOURSELF: Take advantage of our free virtual counselling resources through our global Employee Assistance Program. Your mental health is as important as your physical health.
- SECURE YOUR FUTURE: Plan for your future with our Roth and Pre-tax 401(k) options including an employer match for all participants.
- TAKE A BREAK: Enjoy a generous paid time off program. We value balance and understand that performance at work requires time to rest at home and/or rejuvenate on vacation.
- PUT FAMILY FIRST: We know that families can be built in a variety of ways; therefore, we offer paid parental leave and family planning support.
- WORK WHEREVER: Our flexible remote work offerings allow you to work wherever you are the most productive and successful. It is what you do, not where you work, that matters.
- MAKE AN IMPACT: Support betterment in your community and beyond by taking paid time off to support a volunteer program of your choice.
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