Senior Specialist, Performance Ad Copywriter Location: Alexandria United States Industry:Human Resource Management Level:Salary Job Family:Marketing & Content Location:Alexandria, VA Compensation:$85,000 to $98,000 per year Job Description: Overview SHRM is seeking a strategic and creative Senior Performance Ad Copywriter to join our growing in-house marketing team. In this role, you will develop high-impact messaging that drives engagement, conversion, and measurable business results across digital channels including display ads, email, SMS, and web experiences. This position is ideal for a copywriter who combines creativity with data-driven thinking and enjoys testing, optimizing, and evolving messaging strategies based on audience behavior and campaign performance. You will partner closely with marketing, creative, product, and brand teams to write for compelling campaigns that connect with professionals and business leaders worldwide. Your work will help HR professionals discover solutions, resources, and experiences that improve workplaces and support employees globally. Work Environment Hybrid Position (3 Days In-Office, 2 Days Remote): - This position follows a hybrid work schedule, requiring in-office presence [three days per week] and remote work [two days per week]. Core business hours begin between 8:00 and 9:00 a.m. and end between 5:00 and 6:00 p.m. local time. The office environment includes a standard workstation setup with collaborative spaces, while remote work requires a reliable high-speed internet connection and a suitable home workspace. Employees must maintain availability during standard business hours and adhere to company policies for both in-office and remote work. Travel: 0 – 10% Responsibilities Performance Marketing & Campaign Development - Write short, compelling, conversion-focused copy for display ads, email marketing, SMS campaigns, and digital experiences. - Develop ad copy tailored to various stages of the customer journey and buyer intent. - Create concise, audience-centered copy that drives engagement, lead generation, and revenue growth. - Succinctly translate complex products, services, and solutions into clear, relatable business value. Optimization & Strategy - Continuously test, optimize, and refine copy using campaign performance data and A/B testing insights. - Collaborate with marketing stakeholders to improve campaign performance and customer engagement. - Contribute ideas that help evolve SHRM’s messaging strategy and performance marketing approach. - Stay informed on emerging digital advertising trends, audience behavior, and best practices. Collaboration & Communication - Partner cross-functionally with creative, marketing, product, and brand teams to ensure consistent messaging and campaign alignment. - Effectively manage multiple projects and deadlines in a collaborative, fast-paced environment. - Support a culture of creativity, experimentation, and continuous improvement. Requirements Required Qualifications - 5+ years of experience in performance, conversion-focused copywriting with a focus on display ads and email. - Proven experience writing ad copy tied to measurable performance metrics such as engagement, clicks, leads, pipeline growth, or revenue. - Strong understanding of digital marketing and advertising channels, audience behavior, and conversion-focused strategies. - Experience developing copy across display ads, email, SMS, and digital campaigns. - Exceptional ability to simplify complex information into short, clear, and compelling copy. - Strong project management and organizational skills with the ability to manage multiple priorities effectively. - Experience leveraging AI tools to streamline workflows, accelerate ideation, and enhance content development while maintaining strong creative judgment. Preferred Qualifications - Experience supporting medium-to-large brands or enterprise organizations. - Familiarity with A/B testing methodologies and performance optimization. - Understanding of display ad best practices and conversion-focused copywriting. - Experience in B2B, membership-based, professional services, or mission-driven organizations. Knowledge, Skills & Abilities - Ability to write concise, engaging copy tailored for digital-first audiences. - Strong understanding of how messaging influences customer engagement and decision-making. - Ability to adapt tone, style, and messaging across multiple channels and audience segments. - Strong collaboration and communication skills. - Strategic thinker with a balance of creativity and analytical problem-solving. - Comfortable working in a dynamic, evolving marketing environment. What Success Looks Like - Your campaigns consistently improve engagement and conversion performance. - Your copywriting helps audiences clearly understand SHRM’s products, services, and value. - You become a trusted creative partner across marketing and business teams. - Your work contributes measurable impact to pipeline growth, audience engagement, and business goals. Physical Requirements This position operates in a typical office environment and requires the ability to perform essential job functions with or without reasonable accommodation. Physical requirements may include: - Prolonged periods of sitting at a desk and working on a computer. - Frequent use of hands and fingers for typing, handling documents, and using office equipment. - Occasional standing, walking, bending, and reaching. - Ability to lift and carry up to 30 pounds as needed. - Clear verbal and written communication skills for effective interaction with colleagues and stakeholders.

Role Description Ми постійно масштабуємо маркетингові активності та запускаємо нові рекламні кампанії на міжнародних ринках. Для цього шукаємо Copywriter, який допоможе створювати сильні рекламні тексти для різних форматів і аудиторій. Нам потрібна людина, яка вміє працювати зі змістом, швидко занурюватися в нові тематики, уважна до деталей та розуміє, як текст впливає на результат рекламної кампанії. - Писати тексти для прелендингів під різні продукти та аудиторії - Створювати заголовки, описи та рекламні тексти для маркетингових кампаній - Готувати коментарі, відгуки та інші текстові матеріали для рекламних зв'язок - Адаптувати тексти під різні GEO та локальні особливості аудиторії - Оновлювати та доопрацьовувати існуючі матеріали - Працювати за технічними завданнями від Creative Marketing Specialist - Забезпечувати високу якість текстів та дотримання дедлайнів - Брати участь у тестуванні нових підходів і текстових гіпотез Qualifications - Досвід роботи копірайтером, контент-менеджером або контент-маркетологом від 1 року - Вміння писати тексти під різні формати та бізнес-завдання - Високий рівень грамотності та уважності до деталей - Навички структурування інформації та роботи з великим обсягом текстів - Уміння швидко занурюватися в нові тематики - Готовність працювати за стандартами та детальними ТЗ - Орієнтацію на якість і швидкість виконання задач Requirements - Досвід написання рекламних або маркетингових текстів - Досвід роботи у сферах Digital Marketing, Content Marketing або E-commerce - Розуміння принципів рекламних воронок та маркетингових комунікацій - Досвід роботи на позиціях Content Manager, Content Marketer, Editor, SEO Copywriter або SMM Copywriter - Англійська мова на рівні роботи з джерелами та референсами Benefits - Свобода у виборі AI-стеку та підходів — ми вкладаємось у tooling - Remote-first культура з гнучким графіком - 20 дні оплачуваної відпустки та лікарняних - Робота в середовищі сильних фахівців, сфокусованих на продуктових інноваціях і реальному вплив

Role Description Help improve one of the world's leading voice AI platforms by ensuring high-quality Portuguese audio transcriptions. - Review short Portuguese audio transcriptions for accuracy. - Approve or reject transcriptions based on quality guidelines. - Identify grammar, punctuation, and formatting errors. - Provide feedback to improve AI training data quality. Qualifications - Portuguese (Portugal) is your native or near-native language & located in Portugal. - You have experience in transcription, editing, QA, or content review. - You have excellent attention to detail. - You can provide clear, constructive feedback. Requirements - Reliable computer and internet connection. - High-quality headphones. - Available 10–20 hours per week. Benefits - Pay Rate: $33/hour. - 10–20 hours per week. - 6-week freelance project (extension possible). - Fully Remote.

• Define and drive copy strategy for digital products including storefront, app, flow, and more • Lead and mentor a team of senior product copywriters working across digital products such as online intake flows, app, subscription management, and beyond • Own content strategy for product launches, experiments, and high-visibility initiatives • Champion the integration of AI tools into copywriting workflows, ideation, and content development, establishing best practices and raising the bar for how the team works smarter and faster • Serve as a senior cross-functional partner to product managers, product marketing managers, designers, developers, and other stakeholders, setting the standard for collaboration • Synthesize and manage feedback from stakeholders at multiple levels, including executive leadership • Deliver brand, marketing, and UX copywriting at the highest level while championing and evolving brand voice, tone, and direction • Use your expertise as an insight-driven storyteller to elevate every asset you touch • Champion editorial excellence, setting the bar for editing, grammar, and proofreading standards across the team • Establish, evolve, and enforce brand and content guidelines organization-wide