Marketing Pros

• You'll play a key role in identifying, engaging, and managing relationships with content creators across multiple social media platforms. • You'll work closely with our Influencer Marketing team to help drive brand awareness, secure partnerships, and ensure campaigns run smoothly from start to finish. • Research and identify influencers aligned with the Desky brand across TikTok, Instagram, YouTube, and other platforms. • Conduct outreach and build relationships with creators through direct messages and email. • Craft personalised and engaging outreach messages that encourage positive responses and partnership opportunities. • Negotiate collaboration terms with creators while ensuring mutually beneficial outcomes for both the influencer and Desky. • Manage influencer databases and keep records updated and organised. • Coordinate product gifting and campaign logistics. • Track influencer communications and follow up where required. • Assist with contract administration and campaign documentation. • Monitor campaign performance and help compile reporting. • Stay up to date with influencer trends, platform updates, and emerging creators. • Support the Influencer Marketing team with day-to-day administrative tasks.

• Edit short-form and long-form video content • Create polished social media content from raw footage • Build engaging openings and hooks • Add captions, graphics, music, transitions, and visual effects where appropriate • Optimise content for audience retention and engagement • Turn one filming session into multiple pieces of content • Identify clips, highlights and key moments • Create multiple content assets from longer recordings • Review documentary-style and long-form footage • Identify compelling stories and moments • Create trailers, teasers and supporting content • Produce social assets from larger productions • Make independent editing decisions • Recommend improvements to content structure • Continuously improve editing quality • Organise footage and project files • Manage content production workflow • Ensure content is delivered on time • Help create a repeatable content production process

• Support implementation of CRO recommendations across client accounts • Improve homepages, product pages, and ecommerce layouts with a commercial lens • Review competitor sites and identify conversion opportunities • Help assess what's working, what isn't, and where the next gains are • Build and adjust page concepts in Figma • Create clean, commercially effective layouts — not just pretty ones • Work within existing design systems and frameworks • Implement feedback and iterate at pace • Develop a working understanding of customer psychology, trust signals, and buying friction • Study ecommerce hierarchy and product page best practice • Run through live A/B tests with the founder — learning what performed, what didn't, and why • Daily check-ins with the founder to review work, get direction, and build momentum • Work one step ahead — preparing concepts and ideas for the founder to review and refine • Stay in fast execution cycles across multiple client projects

• Review top-performing ads and campaigns • Analyse why specific ads are working • Create new hooks, new angles, new avatars, new concepts, and new creative variations • Monitor social media platforms, emerging trends, viral content, and creator content • Analyse winning concepts on organic social media and translate them into paid advertising opportunities • Continuously look for ways to adapt successful creative patterns to client campaigns • Responsibilities include creating ad creatives, creating static concepts, building creative variations, producing draft video concepts, adapting winning concepts quickly, and using AI tools to accelerate production • Work closely with the media buyer to understand winning ads, performance drivers, and scaling opportunities • Develop new creative concepts based on campaign performance data • Analyse successful campaigns and identify opportunities for further iteration • Contribute directly to increasing creative testing velocity across accounts • Present and discuss new ideas with founder, South African team, and internal design • Take feedback and iterate quickly • Support ongoing client growth initiatives

• Help coordinate delivery across Meta Ads, Google Ads, Email marketing, TikTok Shop initiatives, and Creative production • Run or support internal morning team calls • Ensure tasks are clearly assigned and followed through • Track priorities and deadlines across accounts • Help maintain operational structure as the business scales • Join client calls alongside the founder • Support with reporting and follow-up actions • Gradually take on more responsibility in lower-risk client interactions over time • Help maintain the agency’s high-trust, relationship-driven approach • Understand how ecommerce funnels operate across paid media, creative, landing pages, email, and conversion flows • Support the founder in diagnosing account issues and execution gaps • Help ensure campaigns, assets and deliverables are aligned correctly • Improve internal structure and communication • Help document workflows and processes over time • Ensure the team continues operating efficiently as the agency grows • Coordinate with editors, designers and content teams • Review outputs and ensure work is aligned with briefs • Help maintain quality control across campaigns • Be willing to contribute hands-on where needed: simple ad creation, copy adjustments, basic campaign support, creative iteration.

• Translate the founders direction into clear creative briefs • Work with the creative coordinator and freelancers to ensure output matches requirements • Review and QA all creative before it goes live • Provide feedback and iterate quickly • Ensure creative aligns with performance goals, competitor benchmarks, and proven ad formats • Monitor account performance across Meta Ad, landing page, and key funnel metrics • Understand what is working, what is not working, and where issues may exist • Surface insights clearly to the founder what’s off, why it might be off, and what has been tried • Support a simple operating rhythm if performance is good → explain why, and if performance is off → identify issue and next steps • Work closely with the media buyer • Ensure campaigns are being set up and managed correctly • Review outputs and flag issues • Ensure creative is being tested properly • Own execution across 3–5 client accounts • Ensure all tasks are clearly defined, assigned, and completed on time • Manage workflows in tools such as Trello / Slack • Follow up on blockers and missed actions • Provide structured weekly updates to the founder • Prepare inputs for client calls • Maintain clear visibility on account status, performance, and next steps • Support ad copy creation on writing hooks, generating variations, and iterating based on performance • Use AI tools to accelerate output • Refine outputs to ensure they are usable and high quality

• Scheduling & Resource Management: Own weekly scheduling across delivery teams, allocate work, manage priorities and workloads • WordPress Project Coordination: Coordinate all WordPress support and build work, manage ticket flow, liaise with developers • Internal Meetings & Team Management: Attend meetings, capture actions and hold team members accountable • Time Tracking & Reporting: Collect and review weekly time reports, track utilization, support better resource planning • Estimation & Delivery Support: Assist with project estimations, help forecast capacity • Systems & Process Improvement: Maintain ClickUp systems, improve workflows

• Take ownership of account direction, not just reporting • Assess accounts and determine what should be happening, what needs to change, and what to prioritise next • Review performance across Meta Ads (primary focus), email campaigns, and landing pages • Identify what is working, what is not working, and what needs to change • Translate performance into clear actions and priorities • Turn performance insights into creative briefs, campaign actions, and execution tasks • Create clear tickets for designers, video editors, and email specialists • Ensure output aligns with strategy and performance goals • Manage delivery across 3–5 client accounts • Ensure timelines and deliverables are met • Coordinate across internal team members • Maintain structure in tools (Trello, Slack, etc.) • Build and refine pod processes to ensure repeatability, consistency, and scalability across accounts • Provide regular updates to clients via Slack or messaging on performance summaries, actions taken, and next steps • Maintain consistent communication between calls • Ensure clients understand what is happening, why it is happening, and whether performance is on track • Prepare Alex for client calls with performance summaries, key insights, and recommended actions • Join client calls where needed to support with technical depth and answer detailed questions • Not responsible for leading calls

• Manage active Google Ads accounts across roughly 4–5 client sites with combined spend of around £7k/month. • Set up and optimise search and display campaigns (keywords, match types, negatives, bidding, ad extensions, etc.). • Maintain conversion tracking and troubleshoot any technical issues. • Manage budgets and pacing, monitor wasted spend, and report key metrics with clear recommendations. • Run and optimise small-scale Meta campaigns for the company internally. • Focus on lead generation — ensure steady CPL performance and lead quality. • Manage creative rotations and surface new test ideas to the internal team. • Provide concise weekly or bi-weekly updates via Slack or email, summarising what’s running, what’s working, and what’s next. • Communicate clearly with founder for strategic decisions — budget allocation, scaling opportunities, and campaign changes. • Be prepared to join client calls or handle direct client communication where needed