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Conversion Optimization Lead
Location
Worldwide
Posted
3 days ago
Salary
0
Seniority
Lead
No structured requirement data.
Job Description
Conversion Optimization Lead
Paired
Role Description Our client is looking for a Head of Landing Pages to take ownership of their conversion infrastructure and help drive the next phase of growth. - Own and manage the company’s landing page ecosystem across acquisition channels. - Run and optimize a data-driven landing page testing framework, including performance tracking, winner selection, and implementation of learnings. - Develop, launch, and optimize new landing page systems for emerging acquisition channels, including Native Advertising. - Collaborate with media buyers, creative teams, and copywriters to create high-converting landing page experiences. - Lead ongoing conversion rate optimization (CRO) initiatives through testing, analysis, and experimentation. - Identify conversion bottlenecks and implement improvements based on performance data. - Establish and refine landing page processes, documentation, and operational workflows. - Manage external or internal copywriters and ensure a steady pipeline of high-performing landing page concepts. - Analyze key metrics including ROAS, conversion rates, customer acquisition costs, and funnel performance. - Act as the primary point of contact between landing page production, paid media teams, and creative stakeholders. Qualifications - Proven experience building, managing, or optimizing performance-focused landing pages and sales funnels. - Strong background in DTC, direct-response marketing, performance marketing, or conversion rate optimization. - Experience running A/B tests and making decisions based on performance data. - Deep understanding of landing page strategy, user psychology, customer journeys, and conversion principles. - Strong analytical skills with the ability to interpret performance metrics and identify optimization opportunities. - Experience working closely with paid acquisition teams (Meta, Native, Google, or similar channels). - Experience managing multiple projects and stakeholders in a fast-paced environment. - Strong written communication and copy evaluation skills. - Highly organized, proactive, and ownership-oriented. Nice to Have - Experience in supplements, health, wellness, or consumer products. - Experience working with DACH markets. - Familiarity with Native Advertising platforms. - Experience managing copywriters or creative teams. - Experience with Shopify and related ecommerce technologies. Benefits - Full remote flexibility. - Competitive salary. - Opportunity to work directly with a rapidly scaling international DTC brand. - Significant ownership and autonomy in driving business growth. - Exposure to advanced direct-response marketing and CRO systems. - Long-term growth opportunities within a high-performance team.
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