• Architect the Narrative: Define and own SE Ranking’s positioning as the leading platform for brand visibility across AI Search, SEO, and social. Build a category-defining story that elevates us above point-solution competitors. • Unify the Brand: Integrate SE Ranking and Planable into one cohesive ecosystem, with clear messaging for SMBs while expanding resonance with mid-market decision-makers. • Go Upmarket: Develop the strategy to increase ACV and retention — moving from high-velocity SMB into a durable mid-market engine. Partner with Sales and Product to align GTM plays. • Crack the US Market: Build a dominant presence in the US, with strong brand awareness, demand gen programs, and pipeline coverage aligned to sales targets. • Scale the Org: Recruit and develop senior leaders across brand, demand gen, product marketing, and regional marketing. Create a high-performing, metrics-driven marketing function. • Drive Efficiency: Establish clear performance metrics across LTV/CAC, pipeline contribution, NDR, and brand health — ensuring marketing investments deliver outsized impact.

• Develop and implement regional marketing strategies for direct and distributor markets, setting clear commercial objectives and KPIs. • Translate corporate marketing priorities into locally relevant plans that address market barriers, regulatory factors, and reimbursement landscapes. • Identify new market opportunities and implement growth initiatives to accelerate adoption of MRgFUS therapy across EMEA. • Build, lead, and mentor a high-performing regional marketing team focused on execution excellence, innovation, and collaboration. • Establish clear priorities and performance metrics to ensure alignment with regional and global goals. • Develop team capabilities across product marketing, brand management, digital engagement, and clinical marketing. • Design and execute programs to develop the MRgFUS market across Europe, including clinical education, awareness campaigns, and partnership with healthcare institutions. • Collaborate with Clinical, Commercial, and Medical Affairs teams to identify and support leading centers of excellence and reference sites. • Engage with Key Opinion Leaders (KOLs) to advocate for broader clinical and patient access to MRgFUS technologies. • Work with reimbursement and regulatory stakeholders to support adoption and coverage expansion. • Lead product launches, updates, and downstream marketing activities including messaging, positioning, public relations, digital marketing campaigns, and sales enablement tools. • Ensure consistent implementation of corporate brand guidelines and marketing initiatives across all touchpoints. • Conduct and apply comprehensive market research, competitive analysis, and customer segmentation to guide strategic decisions. • Leverage insights to refine marketing programs and influence global product roadmaps. • Collaborate with the broader commercial organization, including Capital Equipment (CapEx), Customer Account Management (CAM), Medical Affairs, Regulatory, Legal, and Supply Chain teams. • Foster strong communication across functions to ensure strategic alignment and coordinated market execution. • Establish and strengthen strategic relationships with key opinion leaders, clinical partners, and advocacy groups to drive credibility and influence clinical practice patterns. • Oversee regional marketing budgets, ensuring cost-effective, high-impact initiatives with measurable ROI. • Manage ERP approvals and compliance with corporate policies.

• Own customer acquisition across paid, organic, lifecycle, partnerships, and product-led channels • Develop and execute a growth marketing strategy focused on efficient and measurable revenue growth • Build repeatable systems for pipeline generation and self-serve user acquisition • Improve conversion rates across the entire customer journey, from visitor to activated user to paying customer • Establish experimentation frameworks to continuously improve performance • Drive marketing-sourced pipeline and revenue growth • Manage and optimize paid acquisition programs across relevant channels • Scale SEO, content, lifecycle, and conversion rate optimization initiatives • Develop attribution and reporting frameworks that connect marketing activity to revenue outcomes • Identify and prioritize the highest-leverage growth opportunities across the funnel • Collaborate closely with Product to improve onboarding, activation, retention, and monetization • Use behavioral data and customer insights to identify growth opportunities • Design and execute experiments that increase product engagement and adoption • Help shape messaging that clearly communicates Mixmax's value to SMB revenue teams • Refine Mixmax's positioning within the AI-powered productivity and revenue technology landscape • Develop messaging that differentiates Mixmax in an increasingly crowded market • Support product launches, feature adoption, and sales enablement initiatives • Create compelling narratives around how modern revenue teams work with AI • Manage and mentor a small but talented marketing team • Establish accountability around growth metrics and business outcomes • Balance strategy with execution, stepping in as an individual contributor when needed • Help identify future hiring needs and scale the function thoughtfully as the company grows • Foster a culture of experimentation, speed, ownership, and continuous learning

Role Description We are looking for a curious, data-savvy Performance Marketing Executive to join our Marketing team and support our paid media activity across the board. Reporting to the Paid Strategy Manager, you'll assist the wider Paid function with the hands-on activation, day-to-day optimisation, admin, planning, reporting and ad hoc analysis that keeps Paid Search, Paid Social and Affiliates running smoothly. The one area you'll directly own is our relationship with our affiliate agency, who manage our activity on the Awin network — taking day-to-day responsibility for the agency relationship, briefs and routine asks under the guidance of the Paid Strategy Manager. This is a development role — you'll get hands-on exposure across all of our paid channels and be actively supported in growing into a well-rounded performance marketer. The ideal candidate has 1-2 years' platform experience (ideally including affiliates), is genuinely comfortable in the data, and is hungry to take on more responsibility as they grow. A high standard of numerical accuracy, an instinct for what the data is telling you, and the ability to turn ad hoc analysis around quickly are all essential. You’ll be hands-on with both PPC & Paid Social and self-sufficient, with the analytical rigour to defend every decision with data and the strategic instinct to see the bigger picture. Accountabilities - Paid media activation & planning support - Campaign activation & optimisation: Support the Paid Strategy Manager on the hands-on activation and day-to-day optimisation of campaigns across Paid Search and Paid Social — primarily Meta, Google Ads and Microsoft Ads. - Campaign administration: Provide hands-on administrative support across all paid channels — assisting on campaign & ad builds, QA, billing reconciliation, naming convention hygiene and general platform housekeeping. - Planning support: Support the Paid Strategy Manager and Creative Social Strategy Manager on planning — briefing assets, building media plans, prepping launch checklists and tracking deliverables across campaigns. - Cross-channel exposure: Get hands-on across Google Ads, Microsoft Ads, Meta Ads Manager, TikTok, Pinterest and Awin — building working competence across the full paid stack. - Affiliate management - Agency relationship: Take day-to-day responsibility for our relationship with our affiliate agency, who manage our activity on the Awin network — managing comms, briefs, performance reviews and routine asks, and acting as the day-to-day point of contact internally under the guidance of the Paid Strategy Manager. - Programme support: Work closely with the agency on day-to-day management of our affiliate programme on Awin — reviewing publisher activity, supporting on new partner approvals, processing commissions and helping surface opportunities for growth. - Reporting & analysis support - Reporting cadence: Assist the Paid Strategy Manager in pulling together standard performance reports across Paid Search, Paid Social and Affiliates — making sure the wider Marketing team have the numbers they need, when they need them. - Ad hoc analysis: Support the team on ad hoc analysis requests — diving into platform data, Google Analytics, Looker and our wider data stack to surface clear, decision-useful answers and lift analysis work off the rest of the team. - Data quality & accuracy: Help maintain accurate, consistent reporting frameworks, flagging discrepancies and supporting continuous improvement in how we surface paid performance. - Learning & development - Cross-training: Work closely with the Paid Strategy Manager (and where relevant the Creative Social Strategy Manager) to build working knowledge of strategy, optimisation and creative across all paid channels. - Growing your remit: Take on increasing involvement in channels, tests and reporting workstreams as your experience and confidence grow. Qualifications - 1-2 years' hands-on experience in performance marketing, ideally in-house or agency-side within eCommerce or a marketplace environment. - Working experience of one or more paid platforms — Google Ads, Microsoft Ads, Meta Ads Manager, TikTok, Pinterest, Awin — with hands-on affiliate experience on Awin (or a comparable network) strongly preferred. - Strong, demonstrable data skills — proficiency in Google Sheets is essential; experience with Google Analytics, Looker or other BI tools strongly preferred. - Comfortable diving into large datasets and turning ad hoc analysis around quickly and accurately. - A high standard of accuracy and attention to detail when working with numbers, platform data and reporting. - Solid understanding of core performance marketing metrics (CPA, ROAS, CTR, CPC, AOV etc.) and how they connect across the funnel. - Quick to pick up new platforms, reporting tools and ways of working. Requirements - Ability to demonstrate knowledge and passion for the NOTHS brand. - Genuinely curious — you actively want to understand how things work and aren't afraid to ask why. - A self-starter who can manage your own time across competing requests and prioritise effectively. - Highly organised, with a high tolerance for the detail and process that comes with running performance marketing operations. - A confident communicator, comfortable working with agency partners and internal stakeholders alike. - Eager to learn and grow — this is a development role and we want someone hungry for the next step. - A team player who can support the wider Paid function and step in where needed. - You have an understanding of our position as a marketplace and how our work directly affects the businesses that make up our unique company. Benefits - Private medical insurance. - Health cash plan. - Electric vehicle scheme. - Mental health platform access. - Cycle to work scheme. - 20% discount on our website. - 25 days of holidays each year (plus bank holidays). - Opportunity to work from anywhere for two calendar months a year.