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Digital Public Relations Strategist
Location
United States
Posted
18 days ago
Salary
0
Seniority
Senior
Job Description
Digital Public Relations Strategist
Forbes Advisor
• Plan, develop, and execute data-driven digital PR campaigns aligned with business goals • Collaborate closely with SEO, Editorial, and Data teams to ideate and produce compelling, insight-led content designed for media outreach • Secure high-quality media coverage across national, trade, and niche publications • Craft strong, newsworthy pitches to promote proprietary data, expert commentary, and timely insights • Track campaign performance and media placements to inform future strategy and optimization
Job Requirements
- Experience in digital PR, SEO-focused PR, or media relations
- Understanding of how earned media supports brand perception, organic search performance and LLM
- Excellent written and verbal communication skills, with the ability to manage multiple projects and stakeholders
- Understanding of how to structure and evaluate a story to maximize media attention
- Experience using AI tools to support research, ideation, and data collection
- Experience working within a digital publisher, affiliate marketing, or content-led organization (preferred)
- Familiarity with financial services, insurance, health, home, and/or small business verticals (preferred)
- Comfort working cross-functionally with SEO, editorial, analytics, and marketing teams (preferred)
Benefits
- Equal employment opportunities
- Prohibits discrimination and harassment of any type
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