Aura Home, Inc.

• Own global PR strategy and in-market execution for new product launches — hardware and software - developing narratives that go beyond specs, with direct responsibility for the US, CA, MX, and Australia. • Proactively mine for and develop stories that expand Aura's brand beyond "digital picture frame," spanning culture, technology, family, and human connection. • Cultivate and maintain strong relationships with journalists and editors across tech, lifestyle, and general interest media. Secure high-impact feature stories, reviews, and commerce placements. • Build and manage Aura's editorial calendar, developing timely pitches aligned to cultural moments, seasonal buying periods, and business milestones. • Scale Aura's content affiliate platform - managing publisher relationships, editorial commerce placements, and driving measurable impact on traffic and revenue. • Serve as the primary strategic lead for Aura's AMPAC PR agencies (US, Canada, Mexico, Australia) - setting priorities, managing timelines, and holding partners accountable to results. Serve as a key collaborator for global agency teams in the EU, UK. • Track, measure, and report on the business impact of PR activity - connecting coverage to traffic, conversion, and revenue. Use data to continuously sharpen strategy and make the case for PR's role in Aura's growth. • Partner closely with the Sr. Director of Communications & Product Marketing, as well as product and leadership teams, to align PR efforts with broader business priorities.

• Own the creation and continuous management of rolling revenue forecasts at the SKU/channel/geography level for Aura's product portfolio across all sales channels by utilizing SQL-based data and BI tools and statistical analytics • Re-forecast on a weekly cadence (and daily during peak, promotional, and product launch windows) based on POS, sell-through, cross-channel marketing performance data and metrics, and inventory positions • Lead Aura's demand planning operations, facilitating and leading regular cross-functional planning meetings that align Sales, Marketing, Product, Operations, and Finance on a unified demand and supply plan • Review and validate sales forecasts in collaboration with Sales, Marketing, and Product teams, ensuring alignment with product launches, promotional calendars, and market trends • Track forecast accuracy metrics (MAPE, bias, WAPE) at the SKU/channel/week grain, set internal accuracy targets, and continuously refine forecasting methodologies to improve performance • Utilize statistical forecasting techniques to generate baseline forecasts and identify opportunities for model enhancement • Champion process improvements and automation to drive efficiency in demand planning workflows • Prepare executive-ready presentations explaining demand forecasts, variances, and recommendations and provide regular demand planning updates to the CRO and Revenue Leadership team • Proactively identify SKU/channel stockout and overstock risks using weeks-of-supply analysis, and recommend corrective actions before they affect availability or working capital

• Support customers via email, phone, and chat • Handle pre-sales product enquiries • Provide order support and tracking • Explain product features and usability • Troubleshoot app, frame, and WiFi • Assist with warranty support and returns • Collaborate with team members and other departments to improve customer experience

• Support customers via email, phone, and chat, delivering a high-quality, human-first experience • Handle a full range of customer queries in a solution-focused, customer-centric way, including pre-sales product inquiries, order support and tracking, explaining product features and usability, app, frame, and WiFi troubleshooting, warranty support and returns • Work with team members and other departments to represent the voice of our customers (VoC) and to continuously improve our processes and products • Collaborate with Product, Engineering, and Operations to improve customer experience and reduce friction points