Role Description As a Lead Director, Brand and Marketing, you will play a critical role in supporting our Oak Street Health patients, providers, and business by leading an agile marketing team that integrates multiple marketing functions – from field marketing strategy to marketing operations and creative services. The Lead Director will develop and execute data-driven marketing strategies that drive local patient acquisition, oversee the systems and processes that power our campaigns, and ensure all initiatives are compliant with Medicare (CMS) marketing regulations. In this role, you will partner cross-functionally to align marketing with Growth Marketing teams, Outreach, Compliance, Legal, Strategy, and Clinical teams, helping scale Oak Street’s growth and efficiency as we expand our community-focused mission nationwide. Core Responsibilities: - Field Marketing Support & Execution: - Develop and lead Oak Street Health’s field marketing support, driving localized campaigns and community outreach initiatives to increase clinic visibility and brand awareness in each community. - Align with field outreach teams and independent agent (IA) partners to coordinate events, local partnerships, and grassroots programs. - Ensure all local marketing activities meet CMS Medicare compliance standards and reflect our brand values. - Field Enablement Programs: - Design and implement field enablement programs that empower local outreach and clinic staff with the tools and knowledge to execute marketing initiatives effectively. - Develop self-service resources (templates, playbooks, and training modules) and localized marketing kits for field teams. - Lead educational sessions to ensure field teams (e.g. OEs, CRMs, RPMs, etc.) are equipped to engage their communities and drive patient growth. - Internal Marketing Store Management: - Oversee and continuously improve Oak Street’s internal Marketing Store (field marketing resource center) to ensure field teams have easy access to up-to-date, compliant marketing collateral and promotional items. - Manage inventory levels, budgets, and vendor relationships for printed materials and promotional merchandise. - Maintain cost efficiency and alignment with procurement standards. - Cross-Functional Collaboration & Compliance: - Act as a bridge between Marketing and key stakeholders in Compliance, Legal, Outreach, Strategy, and Clinical Leadership. - Lead cross-functional planning to ensure all marketing initiatives are well-coordinated, legally compliant, and aligned with Oak Street’s organizational goals. - Work closely with Compliance and Legal teams to navigate CMS Medicare marketing guidelines and approvals. - Marketing Operations Leadership: - Provide hands-on leadership for marketing operations, optimizing the tools, systems, and workflows that power Oak Street’s multi-channel marketing efforts. - Implement data-driven decision-making by establishing key performance metrics and dashboards to analyze campaign effectiveness. - Enforce process governance to ensure consistency and efficiency in campaign execution as we scale. - Creative Services Oversight: - Oversee the Creative Services function to ensure timely development of high-quality marketing assets and campaigns. - Guide the creative team in producing materials (e.g. flyers, digital content, signage) that can be tailored for local markets. - New Center Marketing & Integration: - Support new center launches and acquisitions by developing targeted catchments to define geographic outreach zones. - Educate new center teams on marketing systems, central support resources, and the provider photography program. Qualifications - Experience in leading marketing teams and developing marketing strategies. - Strong understanding of CMS Medicare marketing regulations. - Proven ability to collaborate cross-functionally with various teams. - Excellent communication and organizational skills. Requirements - Proven experience in a marketing leadership role. - Ability to manage multiple projects and meet deadlines. - Strong analytical skills and data-driven decision-making. - Experience in healthcare marketing is a plus. Benefits - Mission-focused career impacting change and measurably improving health outcomes for Medicare patients. - Paid vacation, sick time, and investment/retirement options. - 401K match options. - Health insurance, vision, and dental benefits. - Opportunities for leadership development and continuing education stipends. - New centers and flexible work environments. - Opportunities for high levels of responsibility and rapid advancement.

• Audit current setup of existing systems supporting marketing and communications efforts • Manage the organization’s email marketing workflow, including list management, building and sending emails, creating and executing campaigns • Serve as the main point of contact in the relationships with vendors and contractors related to systems and platforms • Manage budget and renewal conversations with vendors and contractors related to systems and platforms • Create/write content and manage updates to the Connect for Health Colorado primary website and other web-related properties • Support analysis on existing systems and usage in the marketing and communications technology stack and provide recommendations for upgrades and improvements • Take the lead on gathering data and metrics across core platforms • Maintain data cleanliness, security, and compliance with regulations across the systems in the marketing and communications technology stack • Streamline existing or build new workflows designed to improve efficiency, productivity, and user-friendliness • Stay up to date on updates to existing systems and new features • Participate in stakeholder meetings to support coordinated messaging and engagement • Perform other duties as needed in support of departmental and organizational priorities.

Role Description We are looking for a hands-on Marketing Automation Specialist with a strong AI-first mindset. This role is about doing classic lifecycle marketing (activation, conversion, retention, monetization) - but executing it faster and smarter using AI tooling. - Own and execute conversion and retention campaigns across email, push, and in-app channels - Write high-quality copy adapted to different lifecycle stages and user segments - Build and maintain automated customer journeys and behavioral triggers (activation, engagement, reactivation, promo flows) - Run continuous A/B tests (messages, formats, mechanics, timing) - Analyze campaign and funnel performance using product analytics (Mixpanel, Amplitude, etc.) - Build small services, scripts, or automations (e.g. alerts, data processing, campaign triggers) - Connect external data sources and services via APIs - Integrate outputs into CRM/CDP Qualifications - 2+ years of hands-on experience in Marketing Automation or Lifecycle Marketing - Experience working with: Claude Code / Cursor / n8n / Make / Lovable / MCP - Strong understanding of customer journey and lifecycle marketing - Excellent copywriting skills - Solid experience with A/B testing - Hands-on experience with automation / CRM platforms (Blueshift, Braze, Customer.io, Iterable, or similar) - Experience working with product analytics tools (Mixpanel, Amplitude, GA, etc.) - Experience with in-app communication: push notifications, in-app messages, inboxes, modals - Basic HTML/CSS knowledge - Fluent English (written and spoken) - Experience with dynamic content and personalization at scale Requirements - Fluency in English (written and spoken). PLEASE SEND YOUR CV IN ENGLISH! Benefits - 21 working days of annual leave - Work remotely whilst being part of a global team - Udemy Business unlimited membership - Professional and personal development opportunities in a fast-growing environment Company Description Established in 1997, the Libertex Group is an international powerhouse with over 28 years of financial markets expertise. The Libertex Group is constantly driven by a single passionate purpose – to tirelessly work on developing amazing fintech for people who simply want to have ‘more’ in their lives. - 28+ years of fintech experience - 3M+ clients worldwide - 700+ employees - 45+ international awards (for Libertex) - 300+ tradable assets (through Libertex)

• Help build, configure, and scale AI-powered GTM workflows across Marketing, SDR, and Revenue Operations • Build and manage AI agents that can research accounts, enrich leads, score fit, monitor buying signals, support SDR outreach, improve CRM data quality, and help activate audiences across email, ads, events, and partner motions • Design agent workflows and improve automation quality • Help Marketing move from manual execution to scalable AI-assisted GTM operations • Connect and normalize data across Salesforce, HubSpot, Clay, Snowflake, Outreach, Gong, LinkedIn Ads, HockeyStack, and other GTM platforms • Build structured inputs, data models, prompts, API workflows, and JSON-based logic that allow AI agents to take action with clean context • Support audience segmentation workflows across cold, warm, and hot account/contact cohorts • Build and scale autonomous prospecting motions that identify ICP-fit accounts and contacts based on real-time buying signals • Partner with Marketing, SDR, and RevOps teams to ensure AI-driven prospecting aligns with pipeline goals, territory strategy, and campaign priorities