• Set the methodology and standards that guide our SEO work • Conduct the most demanding analyses • Produce high-stakes client deliverables that require true expertise • Present analysis directly to clients and join calls as the technical authority • Collaborate with account managers who own the day-to-day relationships • Mentor junior team members for executing strategies and frameworks you define

• You will own organic search and AI discovery across our brand portfolio. • You set the vision, the roadmap, and the standards for how we compete in a world where Google, ChatGPT, Perplexity, and AI Mode are all becoming primary discovery surfaces. • The team is small by design. • One SEO analyst. • A lean research and editorial group that produces data driven studies and guides. • Several strategic functions sit intentionally unowned and waiting for you to define. • AI visibility tracking. Editorial direction. Content pruning. Expert sourcing strategy. • You decide what to keep, what to retire, and what to build. We are scaling leverage, not headcount. • This is a strategic, high visibility role. • You will shape company wide priorities, partner with engineering, data, product, design, and executive leadership, and be the internal authority on where organic discovery is heading and what it takes to win.

• Stand up a documented, repeatable SEO framework covering title structure (brand, product type, gender, color, key features, size hierarchy), bullet structure (benefit-led, not feature-led), product description, A+ content, and backend search terms. • Define keyword research methodology using DataDive as the primary tool and Helium 10 as the secondary tool. Document the workflow end-to-end with Loom video walkthroughs in English. • Build a clear hierarchy of information: what comes first in the title, what drives visibility, where each keyword class should live. • Publish SOPs to the team's master SOP sheet and train the catalog team (Milica, Bojana) on the new standards. • Build a tiered prioritization model for SEO investment: high-velocity Nike Team replenishment ASINs and listings tied to original UPCs get full optimization; closeout or short-lifecycle items get a lighter pass. • Optimize new listings at the point of creation. Partner with the catalog team so SEO is built in upfront rather than retroactively cleaned up. • Work systematically through the existing catalog (roughly 2,500 to 2,800 ASINs) from highest revenue and lowest current quality, optimizing titles, bullets, descriptions, and backend search terms. • Track before and after performance per optimized ASIN: rank movement, session count, conversion rate, and unit velocity. • Take ownership of the DataDive workflow that our PPC lead has begun rolling out. Refine, deepen, and standardize it. • Build keyword libraries by product category (Nike Team apparel, Adidas, footwear, accessories) that feed both SEO and PPC. • Coordinate with our PPC lead so SEO keyword research and PPC campaign keywords are unified, not duplicated. • Stay current on Amazon search algorithm changes, Rufus and AI-search behavior, and best practices for indexing on reseller listings (no Brand Registry access). • Identify listings underperforming due to catalog issues (bad titles, weak images, missing backend attributes, suppressed detail pages) and coordinate fixes with the catalog team. • Partner with catalog on image quality standards: define minimum resolution rules, document approved image sources, and contribute to a centralized image-source database. • Flag and route variation structure problems, missing attributes, and inconsistent color or value data that are dragging rank. • Deliver a weekly SEO performance report: ASINs optimized, before and after KPIs, current backlog, and the next week's priorities. • Build a monthly rollup that ties SEO work to catalog-level outcomes (organic session growth, conversion lift, organic rank movement on tracked keywords). • Maintain a living SEO scorecard the leadership team can review.

• Du verantwortest das organische Wachstum deiner Kund:innen – du führst die Kommunikation auf Augenhöhe, entwickelst Growth-Roadmaps und sorgst dafür, dass SEO- und AI-Search-Maßnahmen echte Business-Ergebnisse liefern: qualifizierte Leads, Pipeline und Umsatz. • Du bist die strategische Beratungsinstanz für deine Kund:innen – du übersetzt ihre Ziele in eine klare Search-Strategie über Google, ChatGPT, Perplexity & Co. und priorisierst, was den größten Impact bringt. • Du verstehst die Zielgruppen deiner Kund:innen bis ins Detail – Pain Points, Suchintentionen und Customer Journey – und ziehst Insights aus Sales-Recordings, Reviews, Produktdemos und Gesprächen mit Fachexpert:innen auf Kundenseite. • Du findest Themen und Nischen für Redaktionspläne, die andere übersehen – durch tiefgehende Keyword- und Wettbewerbsrecherche genauso wie durch echte Kundeninsights. • Du optimierst die Sichtbarkeit in generativen Suchmaschinen (GEO/AEO) – Perplexity, ChatGPT, Google AI Overviews & Co. – und entwickelst mit, wie wir AI Search für unsere Kund:innen messbar machen. • Du konzipierst und optimierst Lead Magnets, die echten Mehrwert bieten und Conversions treiben. • Du gibst unseren Content Strategists die fachliche Richtung vor – du steuerst Themenpriorisierung und Qualität, während sie über unsere AI-Content-Workflows (AirOps und unser eigenes Operating System) Content at Scale produzieren. • Du verantwortest die inhaltliche Qualitätssicherung und steuerst das Veröffentlichen der Inhalte in den CMS unserer Kund:innen (v. a. Webflow und WordPress). • Du trackst Performance und reportest in HubSpot oder anderen CRM-Systemen – und leitest daraus die nächsten Schritte ab.