Head of Performance Marketing, Agentic / AI‑First Location: Bethesda, Maryland, United States; Remote; Waltham, Massachusetts, United States Career Details ZoomInfo is where careers accelerate. We move fast, think boldly, and empower you to do the best work of your life. You’ll be surrounded by teammates who care deeply, challenge each other, and celebrate wins. With tools that amplify your impact and a culture that backs your ambition, you won’t just contribute. You’ll make things happen–fast. ZoomInfo is where careers accelerate. We move fast, think boldly, and empower you to do the best work of your life. You'll be surrounded by teammates who care deeply, challenge each other, and celebrate wins. With tools that amplify your impact and a culture that backs your ambition, you won't just contribute — you'll make things happen, fast. About the Role We're looking for a Head of Performance Marketing, Agentic / AI-First who operates like a builder, thinks like a scientist, and executes like a founder. Someone who writes their own landing pages, ships their own tests, and treats AI agents as the most important hire they'll ever make. This isn't a role for a paid media executive who manages managers. It's for an analytically rigorous, deeply curious operator who wants to rebuild how paid media runs at a modern B2B company — with Claude Code in one hand, a performance dashboard in the other, and a bias toward shipping. You'll take our strong B2B foundation and transform it into an AI-native growth engine: higher testing velocity, tighter feedback loops, better creative, and an operating model where a small team with great tools outperforms a large team with good ones. What You'll Own 1. An AI-Native Paid Media Operation Own all paid channels — Search, Paid Social, Display/Programmatic, review sites, retargeting, and emerging platforms — and rebuild how they run from the inside. - Use Claude Code, agents, and lightweight engineering to automate the work that today eats channel manager time: RSA generation with character-limit validation, SKAG structures, conversion upload pipelines, bid adjustments, audience syncs, creative QA, reporting. - Stand up self-serve landing page infrastructure so campaigns don't wait on design or dev cycles. You should be comfortable shipping an LP yourself when the situation calls for it. - Pioneer agentic workflows across targeting, messaging, platform ops, and optimization — not as a side project, but as the default way work gets done. - Manage multi-million-dollar budgets with discipline while maintaining the velocity of a team several times your size. 2. A Real Experimentation Engine Build the system that turns spend into learning. - Design and run a high-throughput testing operation across creative, LPs, audiences, offers, and channels. - Define clear hypothesis → test → read → scale-or-kill loops with honest statistical rigor. No vanity wins, no p-hacking, no narrative over data. - Be the person on the team most willing to be wrong and fastest to update. Truth-seeking is the job. - Use AI to 10x the rate at which variants get produced, shipped, read, and retired. 3. The Operating Model Build the systems that let the team move fast without breaking things. - Campaign templates, QA, taxonomy, routing — reimagined as code, agents, and lightweight tooling rather than wikis and checklists. - Enablement for channel managers so they operate at the same velocity and quality bar you set for yourself. - A shared standard for what "good" looks like across segments and regions. What You Bring - 8–12+ years in Paid Media, Performance Marketing, Growth, or Acquisition — with a track record of building systems, not just running them. - Hands-on fluency with AI tooling: Claude, Claude Code, ChatGPT, agents, and whatever ships next quarter. You've replaced meaningful parts of your own workflow with AI and can show your work. - Comfort with light coding and technical systems: Python or JS, APIs, Google Sheets as a serious tool, scrappy scripts, JSON, landing page stacks. You don't need to be an engineer, but you can't be afraid of a terminal. - Deep channel mastery paired with genuine creative sensibility. You can critique an ad, diagnose a funnel, and rewrite a headline. - Analytical rigor. You can tell the difference between a real lift and a coincidence, and you care about the difference. - B2B experience required; B2C growth experience strongly preferred — we want the instincts that come from operating in high-velocity consumer environments. - Intellectually honest, curious, and low on ego. You want to find out what's true more than you want to be right. Why This Role Matters Paid media at most B2B companies is run the way it was run in 2018, with AI sprinkled on top. We're rebuilding it for how work actually gets done now. This role sets the bar — for channel excellence, creative velocity, testing rigor, and what a modern growth team looks like when it's designed around AI from the ground up. You will directly shape how fast we learn, how efficiently we scale, and how much business we build per dollar spent. #LI-Hybrid Actual compensation offered will be based on factors such as the candidate’s work location, qualifications, skills, experience and/or training. Your recruiter can share more information about the specific salary range for your desired work location during the hiring process. We want our employees and their families to thrive. In addition to comprehensive benefits we offer holistic mind, body and lifestyle programs designed for overall well-being. Learn more about ZoomInfo benefits here. Below is the US base salary for this position. Additional compensation such as Bonus, Commission, Equity and other benefits may also apply. $166,040—$260,920 USD

Role Description The Events & Demand Generation Lead will manage Emmes Group’s presence at industry conferences and trade shows, and help to convert those touchpoints into commercial opportunities. This is a hands-on builder role that combines event ownership, inside sales, and pipeline generation to enhance brand visibility and build relationships with biopharma sponsors and partners. The primary focus of this role is to support The Emmes Group’s commercial and marketing initiatives through events and lead generation. Responsibilities - Event Management & Operations - Lead the end-to-end planning, coordination, and execution of conferences and trade shows ensuring each event aligns with organizational goals and delivers measurable impact. - Manage all event logistics, including booth design and setup, travel, accommodations, registration, collateral, and A/V requirements, while maintaining budget accountability. - Serve as the on-site event lead. - Collaborate across internal teams to ensure consistent messaging, brand alignment, and strategic objectives are achieved at every event. - Track event performance and provide post-event reporting, including attendance metrics, attendee engagement, leads generated, and overall event ROI, driving continuous improvement for future initiatives. - Inside Sales & Pipeline Development - Support pre-event engagement by identifying and prioritizing key prospects, coordinating outreach campaigns, and scheduling high-value meetings. - Qualify leads during events and ensure timely follow-up, maintaining accurate records in the CRM and contributing to pipeline growth. - Partner with Sales and Marketing teams to share insights, refine targeting and messaging strategies, and optimize event-driven opportunities. Qualifications - Bachelor's degree in business, Marketing, Life Sciences, or related field. - 3–5 years of experience managing industry conferences and trade shows, preferably in clinical research, life sciences, or healthcare technology. - Proven inside sales or business development experience in a CRO (Contract Research Organization), CDMO (Contract Development and Manufacturing Organization), clinical technology, or life sciences services organization strongly preferred. - Experience engaging biopharma sponsors or clinical development, medical, or R&D leaders, ideally within oncology, vaccines, infectious disease, ophthalmology, neurology, or rare diseases, is highly desirable. - Excellent communication, networking, and relationship-building skills with scientific and professional audiences. - Strong project management skills and ability to manage multiple events and sales initiatives simultaneously. - Comfortable standing at the booth, actively initiating conversations, and representing Emmes during busy conference days. - Experience with CRM systems, event management tools, and Microsoft Office Suite. - Willingness to travel extensively to support conferences and events. - Knowledge of clinical research, the biopharma sponsor landscape, and/or AI-enabled clinical solutions is a plus. Benefits - Flexible Approved Time Off - Tuition Reimbursement - 401k Retirement Plan - Work From Home Anywhere in the US - Maternal/Paternal Leave - Casual Dress Code & Work Environment

• The Sr. Paid Media Specialist directly manages a high-volume portfolio of paid media accounts • They build, launch, and optimize campaigns across Google Ads, Meta Ads, and other relevant platforms • Conduct regular account audits to identify optimization opportunities • Develop and execute comprehensive account strategies for new client onboarding and significant account expansions • Monitor budget pacing and allocation across the assigned portfolio • Provide guidance on campaign builds, optimization strategies, and troubleshooting • Contribute to the development and refinement of standardized workflows, optimization checklists, and campaign build guides

• The Paid Media Specialist builds, launches, and manages paid media campaigns across Google Ads and Meta Ads according to established agency best practices and SOPs. • They execute routine optimizations, including keyword expansion, negative keyword management, bid adjustments, and ad copy testing. • Monitoring daily performance and budget pacing across a high volume of assigned accounts is critical to ensure targets are met. • They troubleshoot basic underperforming campaigns and implement corrective actions based on data analysis. • This role involves generating accurate and timely performance reports for assigned clients using internal tools. • The specialist analyzes campaign data to identify basic trends and provide actionable insights for performance improvement. • They also ensure conversion tracking and pixels are functioning correctly, escalating complex technical issues to senior team members or the Analytics team. • The specialist actively participates in 1:1 meetings, team training, and mentorship sessions to develop technical skills and strategic knowledge.