• Design and execute integrated campaigns across key verticals and use cases, owning the full campaign lifecycle from strategy to execution and measurement. • Lead competitive displacement campaigns targeting enterprises currently using Snowflake, BigQuery, or other database solutions, partnering with Product Marketing on developing messaging frameworks and building a tactic BOM to reach our target audience. • Build multi-touch campaign journeys that span events, webinars, content syndication, paid media, and email nurture sequences, ensuring consistent messaging and optimal touchpoint sequencing across the buyer journey. • Collaborate with field marketing to integrate global integrated campaigns with regional event strategy, ensuring consistent messaging and lead capture optimization across all touchpoints. • Leverage our CSP (AWS, GCP, Azure) partnerships to augment your campaigns, working closely with partner marketing and the partnerships team. You’ll have a pool of marketing funds to deploy with some of these partners. • Own pipeline and demand funnel metrics. Consistently analyze conversion rates at each stage of the demand funnel, identifying bottlenecks and proactively implementing improvements to pipeline velocity and quality. • Stay up to date with industry trends, competitor activities and emerging technologies in our space. Identify new demand generation opportunities and innovative approaches.

• Take full ownership of Google Ads and/or Bing Ads accounts for DTC eCommerce brands, driving scalable growth • Build, optimise, and continuously refine Performance Max (P-Max) campaigns aligned to clear ROAS targets • Plan and execute Demand Gen and YouTube campaigns to fuel upper- and mid-funnel acquisition • Track and optimise performance against CAC and ROAS benchmarks • Analyse attribution and campaign performance using tools such as Northbeam, Triple Whale, Rockerbox, and GA4 • Turn performance data into clear, actionable insights using Excel or Google Sheets • Partner with creative, CRO, and growth teams to enhance campaign effectiveness • Develop concise, insight-led reports and data visualisations for stakeholders • Run ongoing testing across audiences, creatives, bidding strategies, and funnel structures to unlock incremental growth

• Develop, implement, and optimize advanced paid media strategies across platforms like Google Ads, Meta, LinkedIn, and Microsoft Ads. • Customize strategies for clients with long sales cycles, niche targeting, multi-location structures, or multiple funnel stages. • Translate business objectives into campaign strategy, creative briefs, budget plans, and KPIs. • Analyze and interpret performance data to identify trends, generate insights, and drive continuous improvement. • Build and manage reporting dashboards (NinjaCat, Databox, HubSpot) to communicate ROI clearly. • Serve as the primary point of contact for all client communication on assigned accounts. • Lead strategic client calls, providing both technical and high-level business recommendations. • Maintain proactive client communication, anticipating needs and positioning the agency as a strategic growth partner. • Deliver performance updates, QBRs, and optimization plans to ensure retention and growth. • Present upsell opportunities and work with Group Leads or Directors on contract expansions. • Partner with Account Specialists or junior team members to delegate tactical tasks and mentor execution quality. • Collaborate with creative, dev, and strategy teams to ensure campaign assets meet performance goals. • Train less experienced team members on advanced strategies, campaign troubleshooting, or reporting approaches. • Contribute to internal education by sharing case studies, best practices, or new platform updates.

• Client-Centric Designs strategies anchored to client P&L, market dynamics, and the customer journey; frames trade-offs and options. • Builds trusted relationships with client stakeholders; aligns multi-channel moments to brand and ecommerce outcomes. • Integrates search and shopping into broader growth plays; communicates in business terms. • Applies platform capabilities (e.g., Google/Microsoft Ads, SA360/Skai), feed management, and AI features responsibly to improve efficiency and outcomes. • Uses Bliss Point’s cross-channel and single-channel views (MMM, Always-On Incrementality, Brand Equity, Creative Insights, Forecasting, Customer Insights) to inform optimization and growth hypotheses; contributes structured feedback to improve models and features. • Translates complex datasets into clear, actionable insight; proposes statistically sound tests with defined success criteria. • Ensures data quality (tagging, feeds, tracking) and explains data structure implications to guide decisions. • Demonstrates deep Paid Search and Shopping expertise with progressive multi-channel literacy; connects measurement strategy to growth. • Educates clients and internal teams; codifies learnings and playbooks that scale. • Operates with accountability and bias to action; spots and eliminates process and media waste. • Influences without authority; closes the loop from decision to measurable outcome.