Consumer Experience Insights Lead

SalesSalesFull TimeRemoteLeadTeam 1,001-5,000H1B SponsorCompany SiteLinkedIn

Location

EST (UTC-5)

Posted

18 days ago

Salary

$83 / year

Seniority

Lead

Job Description

Consumer Experience Insights Lead

New Era Technology

Role Description Leads the evolution from traditional web analytics to an insight-driven approach that connects customer behavior to business action. This role is the bridge between analyst reporting and product management. The individual ensures Therapeutic Area (TA) and Direct-to-Consumer (DTC) Product Managers have the consumer intelligence needed to make better decisions faster, shifting the team from reactive reporting to proactive web experience design. Primary Duties - Turn Data into Story: Synthesize behavioral, journey, and performance data into clear, actionable insights; build narratives connecting site activity to consumer challenges and business outcomes; deliver recurring, tailored insight packages to stakeholders. - Own the Customer Journey: Map and analyze end-to-end digital experiences to identify friction, drop-off points, and unmet needs; maintain a portfolio-level experience health dashboard. - Drive Action & Optimization: Partner with product, marketing, UX, and engineering to prioritize improvements; lead test-and-learn strategies (A/B testing, personalization); measure the impact of post-launch changes. - Champion the Customer Voice: Integrate Voice of Customer (VoC), behavioral analytics, and qualitative insights into a unified understanding; proactively surface insights to DTC Product Managers. - Influence Strategy: Advocate for customer-first thinking; make complex data accessible for leadership; apply industry trends and competitive benchmarks to elevate capabilities. Qualifications - Bachelor’s degree in Marketing Analytics, Digital Marketing, Data Science, Human-Computer Interaction (HCI), or a related field. - 5+ years in digital analytics, consumer experience insights, or a similar insights-to-action role. - Hands-on proficiency with GA4 and Adobe CJA (custom explorations, segments, attribution analysis). - Experience with Medallia heatmaps/surveys or comparable VoC platforms. - Demonstrated ability to deliver prioritized, actionable recommendations. - Proven skill communicating complex findings to non-technical stakeholders. - Strong understanding of web UX, journey mapping, and conversion optimization. - Proficient in English and communication. Additional Preferences - Pharmaceutical/healthcare digital experience (including regulated content review). - Familiarity with Adobe Target/AEP. - Experience with visualization tools (Power BI, Tableau, Looker). - Knowledge of SEO analytics. - Familiarity with Agile/SAFe frameworks. - Understanding of CMS platforms (Adobe AEM). Physical Demands - REMOTE. Regular use of hands and fingers to operate a computer keyboard, mouse, and other office equipment. - Regular, repetitive movements such as typing, mouse movements, and scrolling. - Ability to hear and understand spoken communications, both in person and via remote communication tools. - Ability to see and read computer screens and printed documents, as well as adjust focus. This includes prolonged periods of looking at a computer screen. Work Environment - Remote Expected Hours of Work - Monday-Friday, Standard Business Hours (EST) Travel - Potential for occasional/once a year for a conference. ADA Statement To perform the job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed above are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Pay Range $83 — $83 USD

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