• Develop high-converting direct response ad concepts for Meta, TikTok, and other paid channels • Create strong angles, hooks, and messaging frameworks for a mature female audience • Translate product benefits into emotion-driven, problem-solution ads • Continuously generate new concepts while iterating on proven winners • Analyze performance data (hooks, retention, CTR, CPA, ROAS) • Identify winning creatives and patterns • Create structured iterations to scale winners • Write clear, actionable briefs for UGC creators and editors • Guide creators on tone, structure, objections, and delivery • Work closely with media buyers to align creative & performance • Collaborate with brand and marketing teams to ensure consistency • Deeply understand the mature women customer • Identify key objections, desires, fears, and buying triggers • Monitor competitors and market trends • Turn customer feedback and reviews into ad concepts

Role Description - Serve as a trusted advisor to members within area of expertise. - Provide practical guidance and support that helps members strengthen operations, improve execution, solve problems, and build sustainable businesses. This includes benchmarks in operational metrics for each area of expertise (e.g., margins, spoilage, etc). - Support members through operational challenges, strategic opportunities, and day-to-day retailer realities. - Build strong retailer relationships through direct engagement, field partnership, and ongoing support. - Identify opportunities to deepen member engagement and scope additional support, projects, or strategic initiatives. - Travel to member stores and events to support retailer relationships and hands-on engagement efforts. - Partner in-store with retailers to provide strategic and easily implemented guidance or analysis, recommendations for product mix, store layout, customer experience, merchandising, etc. as relevant to the role. (This may include workshops, operational projects, and implementation support.) Qualifications - 7+ years of experience within a relevant retail Wellness, Operations, Grocery, or related disciplines. - Strong experience working within grocery retail, natural foods retail, food service, or closely related retail environments. - Strong understanding of independent retailer operations and the realities of operating small-to-mid-sized retail businesses. - Ability to translate strategy and industry knowledge into practical, operationally realistic guidance. - Experience building relationships and working consultatively with retail store operators, business owners, or cross-functional stakeholders. - Experience leading projects, initiatives, workshops, training, or operational improvement efforts, including scoping large- and small-scale projects. - Strong communication and facilitation skills, including the ability to simplify complex topics into actionable guidance. - Comfort working independently while balancing multiple projects, retailer relationships, and organizational priorities. - Ability to identify opportunities, recommend solutions, and support implementation efforts in dynamic retail environments. - Willingness and ability to travel regularly for store visits, member engagements, conferences, and field support activities (up to 50%). Requirements - Partner across INFRA teams to support aligned member experiences and strong execution of organizational initiatives. - Collaborate closely with field teams to coordinate retailer support, implementation efforts, and member engagement strategies. - Contribute expertise during planning, initiative development, and organizational decision-making. - Connect the dots across member stores. Help identify retailer impacts, operational considerations, opportunities, and risks across initiatives. - Support a collaborative, member-centered approach to execution and problem solving. Benefits - Reports to: Member Resource Manager - Status: Full-time, Exempt - Location: Remote eligible - Travel: Up to 50% - Pay Information: $65,000 - $80,000 – $95,000

Role Description This is not a brand or content role. It sits squarely in paid acquisition and performance creative. We're looking for a Creative Strategist with a direct-response mindset — ideally someone who started as a copywriter and evolved into performance creative strategy. - Full-time freelance contractor - Fully Remote Position - B2C / DTC experience required - EU hours (GMT) - Supplements / health a strong plus This role is about what converts, not what "looks good." - Own performance creative strategy for paid media (Meta-focused) - Develop angles, hooks, messaging frameworks, and iterations - Translate data (CTR, CPA, CVR, ROAS) into creative decisions - Build and refine creative testing roadmaps - Brief and iterate with copywriters, editors, and designers - Analyze winning vs losing creatives and scale what works - Continuously improve performance through structured experimentation Qualifications - Proven experience in performance marketing creative - Strong copy background (ads, hooks, messaging — not just concepts) - Hands-on experience working with media buyers - Comfort owning results, not just deliverables - Clear understanding of direct-response psychology - Ability to move fast, test often, and iterate Requirements - Senior-level experience in performance creative and/or direct-response copywriting - Proven exposure to paid media environments (Meta experience required) - Strong understanding of conversion-focused creative and testing - Fluency in English (CVs must be submitted in English) - Ability to operate independently in a fast-paced, remote setup - Available during EU working hours (GMT) Benefits - Competitive compensation aligned with senior performance roles - Fully remote with clear ownership and accountability - Opportunity to work on high-impact, high-scale performance campaigns

Role Description Du bist der kreative Kopf hinter unseren Ads — vom ersten Hook bis zur fertigen Performance-Analyse. Das ist keine reine Koordinationsrolle. Du denkst strategisch und schreibst selbst. Du baust Funnels, keine Einzeltexte. Aufgaben - Funnel-Ownership statt Einzeltexte. - Du denkst in Customer Journeys — von der ersten Impression bis zum Kauf. - Landing Pages, Advertorials, Listicles, VSLs, Meta Ads, UGC-Scripte: Du weißt, was auf Meta, Google und Native funktioniert, und warum. - VSL- und Video-Konzepte: Du entwickelst Konzepte und schreibst Skripte für Meta und YouTube — Hook-getrieben und getestet, nicht geraten. - Briefings, die ohne dich funktionieren: Du schreibst Creative-Briefings, die Editoren und UGC-Creator eigenständig umsetzen — so klar, dass niemand nachfragen muss. - Performance lesen, Hypothesen ableiten: Du liest die Creative-Performance aus dem Ads Manager, ziehst Schlüsse und briefst die nächste Iteration. - Strukturiertes Testing: A/B-Tests sind keine Kür, sondern Grundhaltung. Du planst Creative-Rotationen und baust einen Testing-Prozess auf, der skaliert. - Zielgruppen-Instinkt: Du sprichst Menschen an, keine Personas — bei uns Hundehalter, für die der Hund Familie ist. Qualifications - 3–4 Jahre im Performance Creative / Direct-Response-Copywriting, idealerweise im DTC-E-Commerce. - Nachweisbare Ergebnisse: Du nennst konkrete Zahlen — Kampagnen, die du verantwortet hast, Copy, die messbar konvertiert hat. - Nachweisbare Ergebnisse mit Meta Video Ads (VSLs, UGC-Style, Hook-Testing). - Verkaufspsychologie im Blut: AIDA ist für dich ein Anfang, kein Ziel. - AI-Native Workflow: Du nutzt KI-Tools wie ein Profi — zum Recherchieren, Ideenfinden, Varianten-Skalieren und um Konzepte schnell umzusetzen. - Sehr gutes Deutsch: Du schreibst Copy, die sich liest wie ein Brief an eine gute Bekannte. - Macher-Mentalität: Du wartest nicht auf Briefings. Du bringst Ideen, setzt sie um und misst das Ergebnis. Benefits - Leistungsgerechte Bezahlung: Wer abliefert, verdient überdurchschnittlich. - Echte Eigenverantwortung: Gesamtverantwortung für den Creative-Prozess. - Direkter Zugang zum Founder: Kurze Wege, schnelle Entscheidungen, kein Abstimmungs-Pingpong. - 100 % remote, kein 9-to-5: Du gestaltest deine Arbeitszeit selbst. - Kleines Team, flache Hierarchien: Du gestaltest mit, statt zu verwalten. Company Description - Wissenschaftlich entwickelte Nahrungsergänzungsmittel für Hunde.