Role Description This is not a brand or content role. It sits squarely in paid acquisition and performance creative. We're looking for a Creative Strategist with a direct-response mindset — ideally someone who started as a copywriter and evolved into performance creative strategy. - Full-time freelance contractor - Fully Remote Position - B2C / DTC experience required - EU hours (GMT) - Supplements / health a strong plus This role is about what converts, not what "looks good." - Own performance creative strategy for paid media (Meta-focused) - Develop angles, hooks, messaging frameworks, and iterations - Translate data (CTR, CPA, CVR, ROAS) into creative decisions - Build and refine creative testing roadmaps - Brief and iterate with copywriters, editors, and designers - Analyze winning vs losing creatives and scale what works - Continuously improve performance through structured experimentation Qualifications - Proven experience in performance marketing creative - Strong copy background (ads, hooks, messaging — not just concepts) - Hands-on experience working with media buyers - Comfort owning results, not just deliverables - Clear understanding of direct-response psychology - Ability to move fast, test often, and iterate Requirements - Senior-level experience in performance creative and/or direct-response copywriting - Proven exposure to paid media environments (Meta experience required) - Strong understanding of conversion-focused creative and testing - Fluency in English (CVs must be submitted in English) - Ability to operate independently in a fast-paced, remote setup - Available during EU working hours (GMT) Benefits - Competitive compensation aligned with senior performance roles - Fully remote with clear ownership and accountability - Opportunity to work on high-impact, high-scale performance campaigns

Role Description Du bist der kreative Kopf hinter unseren Ads — vom ersten Hook bis zur fertigen Performance-Analyse. Das ist keine reine Koordinationsrolle. Du denkst strategisch und schreibst selbst. Du baust Funnels, keine Einzeltexte. Aufgaben - Funnel-Ownership statt Einzeltexte. - Du denkst in Customer Journeys — von der ersten Impression bis zum Kauf. - Landing Pages, Advertorials, Listicles, VSLs, Meta Ads, UGC-Scripte: Du weißt, was auf Meta, Google und Native funktioniert, und warum. - VSL- und Video-Konzepte: Du entwickelst Konzepte und schreibst Skripte für Meta und YouTube — Hook-getrieben und getestet, nicht geraten. - Briefings, die ohne dich funktionieren: Du schreibst Creative-Briefings, die Editoren und UGC-Creator eigenständig umsetzen — so klar, dass niemand nachfragen muss. - Performance lesen, Hypothesen ableiten: Du liest die Creative-Performance aus dem Ads Manager, ziehst Schlüsse und briefst die nächste Iteration. - Strukturiertes Testing: A/B-Tests sind keine Kür, sondern Grundhaltung. Du planst Creative-Rotationen und baust einen Testing-Prozess auf, der skaliert. - Zielgruppen-Instinkt: Du sprichst Menschen an, keine Personas — bei uns Hundehalter, für die der Hund Familie ist. Qualifications - 3–4 Jahre im Performance Creative / Direct-Response-Copywriting, idealerweise im DTC-E-Commerce. - Nachweisbare Ergebnisse: Du nennst konkrete Zahlen — Kampagnen, die du verantwortet hast, Copy, die messbar konvertiert hat. - Nachweisbare Ergebnisse mit Meta Video Ads (VSLs, UGC-Style, Hook-Testing). - Verkaufspsychologie im Blut: AIDA ist für dich ein Anfang, kein Ziel. - AI-Native Workflow: Du nutzt KI-Tools wie ein Profi — zum Recherchieren, Ideenfinden, Varianten-Skalieren und um Konzepte schnell umzusetzen. - Sehr gutes Deutsch: Du schreibst Copy, die sich liest wie ein Brief an eine gute Bekannte. - Macher-Mentalität: Du wartest nicht auf Briefings. Du bringst Ideen, setzt sie um und misst das Ergebnis. Benefits - Leistungsgerechte Bezahlung: Wer abliefert, verdient überdurchschnittlich. - Echte Eigenverantwortung: Gesamtverantwortung für den Creative-Prozess. - Direkter Zugang zum Founder: Kurze Wege, schnelle Entscheidungen, kein Abstimmungs-Pingpong. - 100 % remote, kein 9-to-5: Du gestaltest deine Arbeitszeit selbst. - Kleines Team, flache Hierarchien: Du gestaltest mit, statt zu verwalten. Company Description - Wissenschaftlich entwickelte Nahrungsergänzungsmittel für Hunde.

The Opportunity As a Marketing Technology and Operations Strategist - Senior Associate, you will engage with clients to enhance their marketing strategies through innovative technology solutions. Within our Advisory practice, you will leverage your skills to analyze complex marketing challenges and develop strategic solutions that drive customer engagement and brand loyalty. This role involves working closely with clients to understand their needs and deliver tailored marketing strategies that align with their business objectives. As a Senior Associate, you will focus on building meaningful client relationships and guiding junior team members. You will navigate complex marketing environments, using your skills to anticipate client needs and deliver quality solutions. Your role will involve mentoring others and maintaining professional standards, all while growing your personal brand and technical skills. In this role, you will be at the forefront of marketing transformation, utilizing your expertise in customer relationship management, brand strategy, and digital marketing to drive impactful results. You will have the opportunity to work with diverse teams, fostering a collaborative environment that encourages innovation and continuous improvement. Responsibilities - Developing and implementing marketing strategies to enhance brand visibility and customer engagement - Conducting campaign performance analysis to optimize marketing initiatives and drive business transformation - Utilizing CRM software to manage customer relationships and improve service management processes - Collaborating with teams to create and execute promotional strategies that align with business objectives - Analyzing customer needs to inform product positioning and marketing campaign development - Leading digital merchandising efforts to increase product visibility and conversion rates across online platforms - Managing marketing operations to validate efficient execution of marketing plans and strategies - Prospecting potential clients to expand business opportunities and foster customer loyalty - Creating content marketing plans to attract and retain target audiences through various channels - Developing pricing strategies to enhance revenue stream diversification and market positioning What You Must Have - At least a Bachelor's degree - At least 2 years of experience What Sets You Apart - Demonstrating skills in marketing operations and strategy development - Utilizing CRM software to enhance customer relationship management - Excelling in campaign performance analysis and marketing initiatives - Developing brand strategy and product positioning for market impact - Engaging in digital marketing and social media strategies - Analyzing customer needs to drive business transformation and growth The salary range for this position is: $77,000 - $202,000. Actual compensation within the range will be dependent upon the individual's skills, experience, qualifications and location, and applicable employment laws. All hired individuals are eligible for an annual discretionary bonus. PwC offers a wide range of benefits, including medical, dental, vision, 401k, holiday pay, vacation, personal and family sick leave, and more. To view our benefits at a glance, please visit the following link: https://pwc.to/benefits-at-a-glance As PwC is an equal opportunity employer, all qualified applicants will receive consideration for employment at PwC without regard to race; color; religion; national origin; sex (including pregnancy, sexual orientation, and gender identity); age; disability; genetic information (including family medical history); veteran, marital, or citizenship status; or, any other status protected by law. PwC does not intend to hire experienced or entry level job seekers who will need, now or in the future, PwC sponsorship through the H-1B lottery, except as set forth within the following policy: https://pwc.to/H-1B-Lottery-Policy. Learn more about how we work: https://pwc.to/how-we-work For only those qualified applicants that are impacted by the Los Angeles County Fair Chance Ordinance for Employers, the Los Angeles' Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, San Diego County Fair Chance Ordinance, and the California Fair Chance Act, where applicable, arrest or conviction records will be considered for Employment in accordance with these laws. At PwC, we recognize that conviction records may have a direct, adverse, and negative relationship to responsibilities such as accessing sensitive company or customer information, handling proprietary assets, or collaborating closely with team members. We evaluate these factors thoughtfully to establish a secure and trusted workplace for all. Applications will be accepted until the position is filled or the posting is removed, unless otherwise set forth on the following webpage. Please visit this link for information about anticipated application deadlines: https://pwc.to/us-application-deadlines #LI-Hybrid #BI-Hybrid

Title: Social Strategist - ( Fluent speaking and writing in German ) Location: Berlin, Germany Job Description: Social Strategist - ( Fluent speaking and writing in German ) Freelance from 3rd July - December The PITCH. Strategists are tasked with the day to day strategic ownership of an account, helping senior strategists or strategy directors with achieving the vision set for the account - with their support. A strategist will be asked to write and deliver great briefs, work closely with creative and media teams in making it a reality and selling the strategy and work to day-to-day clients. While they work under an account’s strategic leadership, they are the engine that makes great work, which captures consumer attention, changes a client’s business and creates work that leverages culture. While we want you to shape the work, we also want to help shape your career towards leading accounts and you will learn how to move to senior strategist and strategy director by doing. Your day to day could involve any part of the strategic process: helping to look for insights and signals to shape briefs, working with creative teams to create work to test and learn from in the world, working with media to shape the insights into what we’ve created, creating and delivering reports to show what we should do next and working with clients to help make plans a reality. Here’s where you come in… - Work with the PCS (junior strategist) to mine insights and cultural trends and turn them into actionable insights and creative briefs. - Briefing and collaborating with creatives to make relevant and impactful work. - Produce a range of strategic documents and recommendations. - Develop platform and publishing strategies and share knowledge about opportunities in digital and social channels. - Working with, and presenting to clients. - Monitor results and effectiveness and help to continuously show where we can strategically improve through performance analysis and report creation We treasure Personality and Experience yet we do know that these qualifications lead to what WE KNOW as a success: You should be comfortable and experienced in collaborating with senior and junior strategy colleagues as well as creative, media and client teams and confident in identifying insights, writing strategies and briefs as well as reporting and tracking effectiveness. - 2-3 years experience working in a strategic marketing role (this could be at a creative agency, a media agency or client side marketing teams). - The ability to work on your own to develop strategies, briefs and reports. - Collaborating with creative, client partnerships and other internal and external partners. - We love people with a passion for social media, technology and popular culture, especially those with experience of running their own social media channels and networks. - Excellent written and verbal communication skills in English and German. What you SHOULD KNOW about VaynerMedia Think “lab” and not “agency”. We get excited about solving business problems, not creating advertising for the sake of making advertising. Our entrepreneurship DNA runs deep. We’re willing to break rules, try new things, and test hypotheses if it means better understanding our craft. It’s fun! We believe 100% that brands can be built on digital platforms and part of our model is built bottom up, flipping the traditional advertising model and process on its head. We don’t play to agency/industry norms and our culture and energy reflects that. Our environment (and pace) feels much more like a start-up than most agencies you might be used to. Hopefully that, and the opportunity to collaborate with the talented and enthusiastic crew, work with big brands excites you, as it does us. We can’t wait to meet you. VaynerMedia is an Equal Opportunity Employer. This means that VaynerMedia provides equal employment opportunities to all staff members and job applicants without regard to gender, pregnancy, marital or civil partnership status, gender reassignment, race, disability, sexual orientation, religious belief, part time or fixed term employment, age or any other legally protected class. This is a hybrid role working collaboratively with our growing team in Germany, as well as our established teams in London and Amsterdam. Candidates must be authorised to work in Germany.