• Own day-to-day management of Included Health’s marketing site in partnership with the Web Experience & Platform team — updating pages, publishing content, and ensuring brand accuracy and quality across templates and modules. Collaborate with developers and platform owners to implement and iterate on scalable page templates, components, and content models. • Lead strategy, creation, and optimization of campaign and product landing pages that support integrated campaigns across web, email, social, and paid media. Collaborate with copywriters and designers to translate campaign briefs into pixel-perfect digital experiences. • Run an ongoing test-and-learn program for landing pages and email programs to improve key funnel metrics such as CTR, form completion rate, and demo requests. • Ensure content on our owned channels is optimized to influence and represent the Included Health brand across search engines and large language models. • Partner with Marketing Operations to define and track core digital KPIs across web and email, such as organic and campaign traffic, session duration, on-page engagement, conversion rates, and contribution to pipeline. • Work closely with cross-functional teams to understand project requirements, contribute innovative ideas during brainstorming sessions, and deliver designs that meet business objectives while enhancing Included Health's digital storytelling and brand presence. • Stay current on evolving digital trends, web technologies, and demand generation concepts; proactively recommend changes to keep Included Health’s digital brand experience modern and competitive.

Role Description We are looking for a candidate who is organized, detail-oriented, and comfortable managing multiple initiatives in a mission-driven environment. The Coordinator, Web & Digital will focus on maintaining and enhancing the digital presence of Shorefast and its entities, including Shorefast, Fogo Island Inn, Shorefast Institute, Fogo Island Arts, Fogo Island Workshops and other affiliated organizations. Reporting to the Senior Manager, Digital & Performance, this shared services position supports the digital ecosystem across all Shorefast entities. You will work across multiple organizations, contributing to how we tell the stories of place, regenerative economic development and community impact to audiences around the world. The role requires someone comfortable managing multiple initiatives, coordinating with diverse teams and learning new tools, including emerging AI technologies. If you are passionate about using technology to amplify meaningful work and excited to grow your skills while making a tangible difference, this is an exceptional opportunity. What You'll Do - Build and maintain web content to support organizational initiatives and campaigns - Maintain analytics reporting dashboard to track website, direct marketing, and social media performance - Co-ordinate with digital, communications and other departments across Shorefast entities to ensure website copy and content is current, consistent, and reflects organizational priorities - Stay current with digital marketing trends, tools and technologies, including AI-driven solutions - Assist with on-going SEO and AI-SEO efforts across all websites - Assist with organization and maintenance of digital assets stored on servers and digital asset management tools - Regularly update WordPress plugins to ensure website functions are up to date - Assist with other projects and initiatives as directed Qualifications - Two to three years of experience or an educational background in digital marketing, web design or a related field, with some familiarity in several of the following: WordPress, HTML, CSS, JavaScript, Google Analytics, Adobe Creative Suite, Canva - Diploma or degree in new media production and design, digital marketing, or equivalent education and experience - Strong attention to detail and commitment to producing high-quality work - Self-directed with excellent organizational skills and the ability to manage workload effectively - Knows when to ask for help and seeks guidance proactively - Comfortable learning new tools and technologies, including AI-powered solutions - Strong written communication skills with the ability to edit and refine content for clarity and impact - Familiarity with project management systems such as Monday.com is an asset - Valid Canadian driver's licence required - Passion for social business and a desire to make a difference in people's lives and in the community - Sensitivity to the history and culture of rural Newfoundland - Collaborative and able to manage multiple stakeholders and priorities Benefits - Competitive salary - Health and dental benefits, along with access to an employee assistance program for mental health support and work/life services - Team member discounts within our businesses (Fogo Island Inn and Fogo Island Workshops) - The technology necessary to complete your work, along with a cellphone plan - An engaged, highly supportive, and collaborative environment that encourages creativity and curiosity - The opportunity to work in a thriving social enterprise - Continued learning and professional development training To Apply Please submit a cover letter and resume to careers@shorefast.org , with the subject line "Coordinator, Web & Digital"; Questions about this position may also be directed here. Deadline for Applications: Until filled. We are grateful for all applications, but only those selected for an interview will be contacted.

• Create blogs, newsletters, social posts, website content, and marketing materials • Manage and support campaigns across LinkedIn, Google Ads, Zoho Campaigns, and related platforms • Support lead generation and marketing outreach initiatives • Use AI tools such as ChatGPT, Canva AI, and similar technologies to improve marketing productivity and creativity • Support social media growth and engagement initiatives • Assist with website updates and content management • Monitor campaign performance using analytics tools • Support SEO and digital visibility initiatives • Research healthcare and SaaS marketing trends • Collaborate closely with Product, Sales, and Leadership teams • Maintain consistency in MedNext branding and messaging

• Manage and optimize Klaviyo email and SMS retention flows including copy, creatives, strategy, execution, and A/B testing • Support Meta Ads and Google Ads with consistent ecosystem messaging and review generation strategies • Assist with retention optimization and customer segmentation initiatives