• As the Director of Strategic Growth – Defense Services, you will be responsible for leading strategic growth, capture, and market expansion knowledge-based services, to include high-end consulting and engineering advisory services across the Department of War (DoW). • You will develop and execute growth strategies for priority US Army accounts. • Identify, qualify, and shape new opportunities across DoW mission areas aligned to Edge Case’s capabilities. • Build account plans, relationship maps, call plans, and opportunity strategies for target customers. • Conduct competitive intelligence assessments, scorecard analyses, pricing insights, and opportunity qualification to drive informed decision-making. • The Director reports to executive leadership and partners closely with operations, engineering, and human resources, to shape opportunities, influence requirements, and convert technical credibility into sustained Army growth.

• Own Starlink’s consumer subscriber growth strategy and execution for Nebraska, fully responsible for achieving ambitious growth targets within the state • Serve as Starlink’s local market owner, accountable for awareness, acquisition, partnerships, and performance • Execute business development strategies to expand Starlink’s consumer presence across the state • Identify, evaluate, and build new customer acquisition channels including with internet service providers, affiliates, utilities, retailers, installers, real estate partners, community organizations, and local governments • Drive deal execution from opportunity identification through commercial agreements and partner launch • Represent Starlink in external discussions with prospective commercial partners and community stakeholders • Lead local marketing and awareness initiatives including field marketing, community events, trade shows, retail activations, and grassroots campaigns • Build Starlink’s brand presence and visibility throughout the state • Collect and synthesize customer and partner feedback to influence product offerings, pricing strategies, and go-to-market approaches • Track and report on subscriber acquisition performance, partner productivity, and campaign / growth initiative ROI • Collaborate with sales, product, marketing, operations, engineering, and finance teams to execute scalable growth programs • Develop and execute pilots and growth experiments to identify high-performing acquisition channels

• Build and run integrated campaigns (brand, launch, event, demand) across email, paid digital, lifecycle, and events for a range of segments and buyers • Live in the numbers: MQL, pipeline contribution, conversion rates. Track them obsessively, report them clearly, and never stop improving them • Ship, measure, learn, repeat. The goal is campaigns that get embarrassingly good over time • Work hand-in-hand with Product Marketing to make sure every campaign is anchored in messaging that actually resonates with buyers • Stay tightly looped with Sales and SDR on lead routing, follow-up SLAs, and the kind of honest feedback that makes both sides better • Keep the campaign calendar and budget running smoothly so nothing falls through the cracks for your segment • Bring AI into your workflow in ways that are actually useful: sharper briefs, faster iteration, better personalization. Be curious, be deliberate, and use it with good judgment • Start building ABM plays and segment-specific campaigns for priority verticals, working from a defined strategy

• Own and grow a defined revenue base for strategic and key accounts, carrying an individual sales target tied to the introduction of new and strategic technology offerings • Lead the customer-facing execution for commercializing new and emerging technologies to current and prospective customers and channels, including positioning, value proposition, and pricing approach • Identify, build and nurture senior-level relationships with select strategic and key customers, partners, and opinion leaders to advance OraSure’s strategic commercial agenda • Flex priorities and resources to address the highest-value commercial opportunities, including post-acquisition revenue acceleration, new market entry, and other strategic initiatives as defined by and with senior leadership • Collaborate with Commercial Leaders, R&D, Regulatory and Operations to translate emerging technology capabilities into compelling, market-ready commercial offerings • Define account-level and opportunity-level commercial strategies, including pricing, contracting and partnership structures, in coordination with Sales, Marketing, Product Management, and Legal • Provide voice-of-customer and competitive insight back into R&D and ELT to inform portfolio, technology investment and M&A priorities • Build and deliver executive-level proposals, presentations and negotiations with key customers, partners and acquisition targets • Coordinate closely with the broader Sales organization to ensure account-level alignment, solid hand-offs and shared visibility, while operating distinctly to protect focus on strategic priorities • Support Long-Range Planning (LRP) and ensure alignment of quarterly and annual revenue objectives within scope of role • Represent OraSure at industry conferences, customer summits and other external forums to advance the strategic commercial agenda • Partner with Business Development and Corporate Strategy on go-to-market integration of acquired companies; develop and execute commercial integration plans to realize revenue synergies and total deal model achievement post-close • Other duties deemed appropriate for a Sr. Director, Strategic Growth & Commercialization