• Build and run integrated campaigns (brand, launch, event, demand) across email, paid digital, lifecycle, and events for a range of segments and buyers • Live in the numbers: MQL, pipeline contribution, conversion rates. Track them obsessively, report them clearly, and never stop improving them • Ship, measure, learn, repeat. The goal is campaigns that get embarrassingly good over time • Work hand-in-hand with Product Marketing to make sure every campaign is anchored in messaging that actually resonates with buyers • Stay tightly looped with Sales and SDR on lead routing, follow-up SLAs, and the kind of honest feedback that makes both sides better • Keep the campaign calendar and budget running smoothly so nothing falls through the cracks for your segment • Bring AI into your workflow in ways that are actually useful: sharper briefs, faster iteration, better personalization. Be curious, be deliberate, and use it with good judgment • Start building ABM plays and segment-specific campaigns for priority verticals, working from a defined strategy

• Own and grow a defined revenue base for strategic and key accounts, carrying an individual sales target tied to the introduction of new and strategic technology offerings • Lead the customer-facing execution for commercializing new and emerging technologies to current and prospective customers and channels, including positioning, value proposition, and pricing approach • Identify, build and nurture senior-level relationships with select strategic and key customers, partners, and opinion leaders to advance OraSure’s strategic commercial agenda • Flex priorities and resources to address the highest-value commercial opportunities, including post-acquisition revenue acceleration, new market entry, and other strategic initiatives as defined by and with senior leadership • Collaborate with Commercial Leaders, R&D, Regulatory and Operations to translate emerging technology capabilities into compelling, market-ready commercial offerings • Define account-level and opportunity-level commercial strategies, including pricing, contracting and partnership structures, in coordination with Sales, Marketing, Product Management, and Legal • Provide voice-of-customer and competitive insight back into R&D and ELT to inform portfolio, technology investment and M&A priorities • Build and deliver executive-level proposals, presentations and negotiations with key customers, partners and acquisition targets • Coordinate closely with the broader Sales organization to ensure account-level alignment, solid hand-offs and shared visibility, while operating distinctly to protect focus on strategic priorities • Support Long-Range Planning (LRP) and ensure alignment of quarterly and annual revenue objectives within scope of role • Represent OraSure at industry conferences, customer summits and other external forums to advance the strategic commercial agenda • Partner with Business Development and Corporate Strategy on go-to-market integration of acquired companies; develop and execute commercial integration plans to realize revenue synergies and total deal model achievement post-close • Other duties deemed appropriate for a Sr. Director, Strategic Growth & Commercialization

• Execute integrated, multi-channel demand generation campaigns aligned to commercial pipeline and revenue objectives • Build and launch campaigns across email, nurture programs, webinars, paid media, retargeting, ABM, and digital channels • Support always-on campaign execution strategies designed to drive engagement, pipeline acceleration, and conversion • Coordinate campaign timelines, deployment, and execution across internal stakeholders and agency partners • Ensure campaigns are aligned to funnel stages, segmentation strategies, and target audience priorities • Execute ABM programs focused on strategic enterprise and high-priority target accounts • Monitor engagement trends and campaign performance across target accounts • Operate and execute campaigns within marketing automation and Martech platforms including Pardot, Demandbase, Mutiny, Salesforce, and related technologies • Prepare campaign performance reports, dashboards, and insights for Growth Marketing and commercial leadership • Partner with Product Marketing on positioning, messaging, GTM priorities, and campaign alignment.

Role Description As a Senior Marketing & Growth Strategist , you will define and execute the communication, engagement, and conversion strategy for the Hub from inside a small cross-functional squad. You will own the full growth lifecycle across the Hub surface, including: - Understanding user behaviour - Shaping cross-brand journeys - Designing notifications, in-product messaging, and conversion experiments Your mission is to help customers move from a single-product relationship to a broader team.blue ecosystem experience by building trust, relevance, and measurable product engagement across brands. This is a highly hands-on individual contributor role, requiring close collaboration with Product, Data, and Engineering to: - Identify opportunities - Define hypotheses - Launch experiments - Measure outcomes - Continuously improve performance Qualifications - 5+ years of experience in growth, product, lifecycle, or digital marketing, with hands-on ownership from zero-to-one through scale in a startup or scale-up environment. - Strong background in SaaS, platforms, or apps, ideally serving SMB/Prosumer customers. - Proven ability to own growth outcomes end-to-end, including defining KPIs and driving measurable impact across metrics such as CTR, activation, conversion, engagement, retention, and adoption. - Hands-on experience designing and executing growth programs, including experimentation and A/B testing, informed by a strong understanding of customer behaviour and growth loops. - Comfortable working with event schemas, funnels, cohorts, and behavioural signals, and able to self-serve insights to inform decisions. - Fluency in analytics, tracking, and modern growth tooling, including lifecycle automation, segmentation, personalisation, and AI-supported workflows. - Demonstrated use of AI-augmented workflows in daily work (for example: analysis, segmentation, content iteration, research, experimentation, or prototyping). Comfort with advanced AI tools is strongly preferred. - Excellent copywriting, positioning, and storytelling skills for SaaS products. - Clear, structured communicator who collaborates effectively with Product, Engineering, Data, and commercial stakeholders. - Strong individual contributor mindset with a bias toward action; reliable, autonomous, detail-oriented, and comfortable operating in a fast-paced, ambiguous, highly cross-functional environment. Requirements - Translate product capabilities and cross-brand use cases into clear, crisp customer-facing messaging. - Design and iterate cross-brand notifications, in-product CTAs, onboarding nudges, and conversion experiments. - Build and execute multi-channel user communication programs with a focus on activation, engagement, and adoption. - Define hypotheses, run A/B tests, analyse results, and scale what works. - Instrument tracking, monitor funnel and engagement metrics, and continuously improve performance. - Use analytics, automation, and AI-assisted tools to support experimentation and performance analysis. - Partner closely with Product and Data on event triggers, segmentation logic, and in-product communication strategy. - Write high-quality copy for notifications, in-product messages, landing pages, and lifecycle communications. Benefits - Commitment to caring for the environment and each other. - Ongoing ESG efforts and ambitious sustainability goals. - Diversity & Inclusion are at our core; everyone is welcome here. Right to Work At any stage, please be prepared to provide proof of eligibility to work in the country you’re applying for. Unfortunately, we are unable to support relocation packages or sponsorship visas.