• Plan and execute digital marketing campaigns across various channels including social media, email, search engines, and display advertising • Develop digital strategies aligned with client goals and objectives • Conduct market research and competitor analysis to inform campaign development • Collaborate with creative teams to develop compelling digital content, including ad copy, images, and videos • Use analytics tools to measure campaign performance and provide regular reports to clients and internal teams • Identify opportunities for optimization and provide recommendations for improvement • Stay up-to-date with digital marketing trends and best practices

• Shape and deliver SEO and AI search strategies across B2B client portfolio • Identify opportunities and improve organic visibility • Develop practical recommendations to drive lead generation and business performance • Collaborate with internal teams and client stakeholders

Role Description ESO is looking for a Digital Marketing Project Manager who operates at the intersection of strategy, technology, and execution. In this role, you’ll own the end-to-end digital strategy for our diverse audiences, translating C-suite business goals into high-impact digital programs that drive measurable pipeline growth. You’ll work across paid media, SEO, web, CRM, and marketing automation, bringing together cross-functional teams and agency partners from project kickoff through to results. We’re looking for someone who brings both the strategic clarity to define a long-term roadmap and the operational discipline to execute it, while being able to report back to leadership with data that ties digital investment directly to business outcomes. If you’ve built and owned digital programs in B2B SaaS or the healthcare/public safety tech space, thrive at the crossroads of marketing and technology, and know how to hold teams accountable to real performance benchmarks, we’d love to hear from you. What You’ll Be Doing - Own the Digital Strategy: Lead and execute a comprehensive digital strategy for multiple audience segments, owning the big-picture roadmap and channel-level tactics. - Drive Business Impact: Serve as a direct link between C-suite priorities and day-to-day digital execution. Turn high-level business goals into scoped, deliverable projects with clear outcomes. - End-to-End Project Ownership: Take projects from concept to completion, defining scope, setting KPIs, managing budgets, and driving timelines across internal teams and agency partners. - Marketing Technology Leadership: Own the integration and day-to-day performance of our marketing tech stack, including CRM, CDP, and automation platforms. - Clear, Accountable Reporting: Craft a clear narrative of how digital investments are moving contributing to pipeline growth, lead quality, and efficient CAC. Qualifications - 6+ years in digital marketing, including at least 3 years in a project management or strategy-focused capacity. - Background in B2B SaaS or healthcare/public safety technology is a strong differentiator. - Hands-on experience with the modern marketing stack – Salesforce, HubSpot, GA4, or comparable platforms. - A track record of managing agency partners with clear expectations and accountability to performance benchmarks. - A portfolio – or clear examples – of projects you owned end-to-end that produced measurable business growth. Requirements - Hands-on experience across digital disciplines: paid media, SEO, web development, analytics, and CRM – and the ability to oversee and speak to each of them. - Ability to define a long-term, audience-specific digital strategy and tie it back to business objectives with clarity and strong rationale. - Strong project management skills, structured and data-driven planning and execution, communication abilities allowing you to bring together cross-functional teams and vendors. - Intersection of martech and business: you can oversee agencies and talk to their tech specialists, then present a pipeline impact and growth strategy deck to leadership. - Budget management: As the accountable budget owner, you know how to effectively allocate a sizeable budget to maximize spend efficiency, and aren’t afraid to independently make decisions on what to scale and what to cut. Benefits - ESO is a fast-paced, growing data, technology, and research company passionate about improving community health and safety through the power of data. - We pioneer innovative, user-friendly software to meet the changing needs of today’s EMS agencies, fire departments, and hospitals. - We’re small enough to be nimble and fun, but big enough to be a great place to work. - We serve thousands of customers out of our Canada, UK, and US offices.

Role Description The Account Manager role is responsible for building, maintaining, & growing relationships with clients by managing their advertising campaigns across multiple publishers/platforms (ex. search, display, social ads, O&O digital/print media etc.). The primary focus is ensuring our clients achieve & exceed their desired marketing goals through strategic campaign planning, and data analysis. As the Account Manager, you will act as the primary point of contact for client concerns and needs post-sales. - Closely partner with sales team(s) to own the client relationship by: - Building solid rapport - Demonstrating transparency - Delivering results against joint business objectives - Understand, manage, and anticipate client expectations, gain client alignment, and fully mobilize/engage partner teams against the aligned approach while maintaining a strong communicative relationship. - Create a consistent open line of communication ensuring our value story & service successes are in parallel to a client's needs/goals via performance reviews (Weekly, Monthly, etc.). - Articulate media programs to devise appropriate strategies and campaign implementation plans. - Work alongside our sales and post-sales optimization teams to formulate and act upon appropriate digital strategies and executions to meet and exceed our clients' business goals. - Advise our clients on how best to leverage feasible ongoing and impending marketing strategies. - Ensure a highly consistent marketing message across paid search, organic presence, display, social media, and O&O digital/print marketing channels. - Daily proficiency in customer relationship management, online search, and display advertising techniques and LocaliQ proprietary technologies. - Review day-to-day campaign performance in collaboration with post-sales optimization counterparts, assess digital campaign trends, facilitate client advertising performance discussions, & identify proactively creative new advertising techniques to further our client’s digital marketing needs. - Hold primary responsibility for communicating and collaborating with backend support resources, including various digital solutions and ad operations teams, focused on delivering and exceeding client objectives (Daily, Weekly, Monthly, As Needed). Qualifications - Bachelor's degree in general business, economics, finance, marketing, advertising, public relations, journalism, or English. - 2+ years hands-on experience managing online/digital advertising campaigns. - Must have 3+ years of client-facing service/account management experience. - Google Ads & Google Analytics Certified. Requirements - Ability to quickly master business processes, marketing, and technology concepts. - Demonstrated expertise in customer relationship management. - Mastery of key technologies and systems to review and advise on digital marketing campaigns. - Advanced capabilities to effectively understand and speak toward digital advertising campaigns – Search, Display, Marketing Management Systems, traditional marketing endeavors, etc. - Strong technical skills to recommend, assess, modify/adjust, & routinely improve marketing campaigns over their lifecycle. - Demonstrated expertise with digital marketing publishing systems & processes. - Excellent verbal & written communication skills. - Demonstrate understanding of how retail/service media, sales, and operations work together to successfully drive a business. - Proven track record in relationship building and account management. - Works efficiently and is always looking to streamline processes & workflows. - Moderate Excel and PowerPoint skills required. Benefits - Annualized base salary for this role will range between $45,000 and $55,000. - Base compensation is reflective of many factors, including market, individual education level, skills, certifications, and experience. - Note: variable compensation is not reflected in these figures and based on the role, may be applicable.