Role Description ESO is looking for a Digital Marketing Project Manager who operates at the intersection of strategy, technology, and execution. In this role, you’ll own the end-to-end digital strategy for our diverse audiences, translating C-suite business goals into high-impact digital programs that drive measurable pipeline growth. You’ll work across paid media, SEO, web, CRM, and marketing automation, bringing together cross-functional teams and agency partners from project kickoff through to results. We’re looking for someone who brings both the strategic clarity to define a long-term roadmap and the operational discipline to execute it, while being able to report back to leadership with data that ties digital investment directly to business outcomes. If you’ve built and owned digital programs in B2B SaaS or the healthcare/public safety tech space, thrive at the crossroads of marketing and technology, and know how to hold teams accountable to real performance benchmarks, we’d love to hear from you. What You’ll Be Doing - Own the Digital Strategy: Lead and execute a comprehensive digital strategy for multiple audience segments, owning the big-picture roadmap and channel-level tactics. - Drive Business Impact: Serve as a direct link between C-suite priorities and day-to-day digital execution. Turn high-level business goals into scoped, deliverable projects with clear outcomes. - End-to-End Project Ownership: Take projects from concept to completion, defining scope, setting KPIs, managing budgets, and driving timelines across internal teams and agency partners. - Marketing Technology Leadership: Own the integration and day-to-day performance of our marketing tech stack, including CRM, CDP, and automation platforms. - Clear, Accountable Reporting: Craft a clear narrative of how digital investments are moving contributing to pipeline growth, lead quality, and efficient CAC. Qualifications - 6+ years in digital marketing, including at least 3 years in a project management or strategy-focused capacity. - Background in B2B SaaS or healthcare/public safety technology is a strong differentiator. - Hands-on experience with the modern marketing stack – Salesforce, HubSpot, GA4, or comparable platforms. - A track record of managing agency partners with clear expectations and accountability to performance benchmarks. - A portfolio – or clear examples – of projects you owned end-to-end that produced measurable business growth. Requirements - Hands-on experience across digital disciplines: paid media, SEO, web development, analytics, and CRM – and the ability to oversee and speak to each of them. - Ability to define a long-term, audience-specific digital strategy and tie it back to business objectives with clarity and strong rationale. - Strong project management skills, structured and data-driven planning and execution, communication abilities allowing you to bring together cross-functional teams and vendors. - Intersection of martech and business: you can oversee agencies and talk to their tech specialists, then present a pipeline impact and growth strategy deck to leadership. - Budget management: As the accountable budget owner, you know how to effectively allocate a sizeable budget to maximize spend efficiency, and aren’t afraid to independently make decisions on what to scale and what to cut. Benefits - ESO is a fast-paced, growing data, technology, and research company passionate about improving community health and safety through the power of data. - We pioneer innovative, user-friendly software to meet the changing needs of today’s EMS agencies, fire departments, and hospitals. - We’re small enough to be nimble and fun, but big enough to be a great place to work. - We serve thousands of customers out of our Canada, UK, and US offices.

Role Description The Account Manager role is responsible for building, maintaining, & growing relationships with clients by managing their advertising campaigns across multiple publishers/platforms (ex. search, display, social ads, O&O digital/print media etc.). The primary focus is ensuring our clients achieve & exceed their desired marketing goals through strategic campaign planning, and data analysis. As the Account Manager, you will act as the primary point of contact for client concerns and needs post-sales. - Closely partner with sales team(s) to own the client relationship by: - Building solid rapport - Demonstrating transparency - Delivering results against joint business objectives - Understand, manage, and anticipate client expectations, gain client alignment, and fully mobilize/engage partner teams against the aligned approach while maintaining a strong communicative relationship. - Create a consistent open line of communication ensuring our value story & service successes are in parallel to a client's needs/goals via performance reviews (Weekly, Monthly, etc.). - Articulate media programs to devise appropriate strategies and campaign implementation plans. - Work alongside our sales and post-sales optimization teams to formulate and act upon appropriate digital strategies and executions to meet and exceed our clients' business goals. - Advise our clients on how best to leverage feasible ongoing and impending marketing strategies. - Ensure a highly consistent marketing message across paid search, organic presence, display, social media, and O&O digital/print marketing channels. - Daily proficiency in customer relationship management, online search, and display advertising techniques and LocaliQ proprietary technologies. - Review day-to-day campaign performance in collaboration with post-sales optimization counterparts, assess digital campaign trends, facilitate client advertising performance discussions, & identify proactively creative new advertising techniques to further our client’s digital marketing needs. - Hold primary responsibility for communicating and collaborating with backend support resources, including various digital solutions and ad operations teams, focused on delivering and exceeding client objectives (Daily, Weekly, Monthly, As Needed). Qualifications - Bachelor's degree in general business, economics, finance, marketing, advertising, public relations, journalism, or English. - 2+ years hands-on experience managing online/digital advertising campaigns. - Must have 3+ years of client-facing service/account management experience. - Google Ads & Google Analytics Certified. Requirements - Ability to quickly master business processes, marketing, and technology concepts. - Demonstrated expertise in customer relationship management. - Mastery of key technologies and systems to review and advise on digital marketing campaigns. - Advanced capabilities to effectively understand and speak toward digital advertising campaigns – Search, Display, Marketing Management Systems, traditional marketing endeavors, etc. - Strong technical skills to recommend, assess, modify/adjust, & routinely improve marketing campaigns over their lifecycle. - Demonstrated expertise with digital marketing publishing systems & processes. - Excellent verbal & written communication skills. - Demonstrate understanding of how retail/service media, sales, and operations work together to successfully drive a business. - Proven track record in relationship building and account management. - Works efficiently and is always looking to streamline processes & workflows. - Moderate Excel and PowerPoint skills required. Benefits - Annualized base salary for this role will range between $45,000 and $55,000. - Base compensation is reflective of many factors, including market, individual education level, skills, certifications, and experience. - Note: variable compensation is not reflected in these figures and based on the role, may be applicable.

The Opportunity As a Digital Marketing Technologist Senior Associate, you will engage in the dynamic world of digital communications and analytics, focusing on stakeholder engagement, communications management, and competitive analysis. Within our Advisory practice, you will leverage your skills to drive impactful digital strategies and business development initiatives. As a Senior Associate, you will analyze complex problems, mentor others, and maintain professional standards. You will focus on building client relationships and developing a deeper understanding of the business context. You are building meaningful client connections and learning how to manage and inspire others. Navigating increasingly complex situations, you are growing your personal brand, deepening technical skills, and enhancing your awareness of strengths. In this role, you will be at the forefront of digital marketing initiatives, utilizing data-driven insights and digital analytics to inform decision-making processes. You will be responsible for optimizing marketing campaigns, managing digital content, and developing comprehensive communication strategies. Your work will involve collaborating with various teams to deliver innovative solutions that meet client needs and drive growth. This position offers a unique opportunity to expand your skills in a supportive environment, where you can make a significant impact on both client success and your professional development. Responsibilities - Developing and implementing digital marketing strategies to enhance brand visibility and engagement - Managing and optimizing marketing campaigns using Adobe Experience Manager to drive performance - Conducting competitive analysis and market research to inform strategic decisions - Utilizing data-driven insights and digital analytics to refine marketing initiatives and improve outcomes - Overseeing content management and delivery across multiple digital platforms - Engaging with stakeholders to align marketing strategies with business objectives - Analyzing campaign performance metrics to identify trends and opportunities for improvement - Coordinating digital content creation and distribution to target specific audience segments - Leading the development of communications strategies to effectively reach and engage target audiences - Collaborating with cross-functional teams to support digital business development efforts What You Must Have - At least a Bachelor's degree - At least 2 years of experience What Sets You Apart - Utilizing Adobe Experience Manager (AEM) for content management - Excelling in campaign performance analysis and optimization - Demonstrating proficiency in digital audience targeting strategies - Leveraging data-driven insights for strategic decision-making - Managing stakeholder engagement in complex projects - Developing comprehensive digital marketing strategies - Implementing advanced digital analytics for improved outcomes The salary range for this position is: $77,000 - $202,000. Actual compensation within the range will be dependent upon the individual's skills, experience, qualifications and location, and applicable employment laws. All hired individuals are eligible for an annual discretionary bonus. PwC offers a wide range of benefits, including medical, dental, vision, 401k, holiday pay, vacation, personal and family sick leave, and more. To view our benefits at a glance, please visit the following link: https://pwc.to/benefits-at-a-glance As PwC is an equal opportunity employer, all qualified applicants will receive consideration for employment at PwC without regard to race; color; religion; national origin; sex (including pregnancy, sexual orientation, and gender identity); age; disability; genetic information (including family medical history); veteran, marital, or citizenship status; or, any other status protected by law. PwC does not intend to hire experienced or entry level job seekers who will need, now or in the future, PwC sponsorship through the H-1B lottery, except as set forth within the following policy: https://pwc.to/H-1B-Lottery-Policy. Learn more about how we work: https://pwc.to/how-we-work For only those qualified applicants that are impacted by the Los Angeles County Fair Chance Ordinance for Employers, the Los Angeles' Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, San Diego County Fair Chance Ordinance, and the California Fair Chance Act, where applicable, arrest or conviction records will be considered for Employment in accordance with these laws. At PwC, we recognize that conviction records may have a direct, adverse, and negative relationship to responsibilities such as accessing sensitive company or customer information, handling proprietary assets, or collaborating closely with team members. We evaluate these factors thoughtfully to establish a secure and trusted workplace for all. Applications will be accepted until the position is filled or the posting is removed, unless otherwise set forth on the following webpage. Please visit this link for information about anticipated application deadlines: https://pwc.to/us-application-deadlines #LI-Hybrid #BI-Hybrid

Role Description The Digital Marketing/Communications Specialist II is responsible for driving client advertising performance, supporting portfolio growth, and contributing to retention strategies. Under general supervision, this role makes decisions that align with the dealer’s agreed-upon advertising strategy. The specialist executes end-to-end digital campaigns across Search, Display, Social, and Video channels to optimize performance against dealer goals. This position follows established best practices to analyze results, proactively identify issues, and take ownership of resolving any challenges that may impact performance or dealer satisfaction. - Execution and delivery of client Digital Advertising (SEM, Display, Social Media, Video) strategies and tactics, with strong advertising performance and high client satisfaction across a portfolio of 50+ accounts. - Follow Digital Marketing Operations and industry best practices in support of digital advertising, including compliance guidelines for OEM programs. - Act on current digital advertising trends, products and best practices that provide maximum value to a dealer’s strategies and performance. - Proactively analyze and assess digital advertising performance and translate quantitative and qualitative data into strategic recommendations to continually improve performance. - Review performance based on both client goals and objectives as well as industry best practice KPIs, including but not limited to: Cost per Lead, Attributed Cost per Visit, provider health score (i.e. Google Optiscore), delivery, etc. - Provide and/or execute keyword research and expansion, ad creation, campaign performance tracking, and audience/placement analysis/recommendations to continually improve digital advertising performance. - Monitor and analyze account performance and trends to determine adjustments in tactics and allocations, making independent decisions and consulting with the client as needed. - Provide monthly performance reporting and quarterly consultative conversation to ensure alignment to goals. - Conduct webinar/phone/email contacts or limited in-person as needed to ensure alignment of digital advertising budgets and goals. - Configure, troubleshoot and provide quick resolution to a variety of digital advertising needs. - Take ownership of clients’ digital advertising issues and drive to resolution. - Significant focus on retaining clients and growing advertising budgets by leveraging product expertise and presenting substantiated recommendations to dealers for continued and increased investment. - Demonstrate Digital Advertising experience through client review of new product features and benefits on an as needed basis. - Partner with Sales as needed to assist in overcoming customer objections for new product sales opportunities. - Demonstrate “ownership” of account by responding to client requests and issues in a timely and urgent manner. - Work with ‘at risk’ clients and determine action plan and execute to turnaround and retain. - Follow established processes to ensure proper handling of cancellations, including contributing to team action(s) to turnaround ‘cancelled’ accounts. - Perform all systems actions to act on recommendations, optimizations, alerts, any action required to directly support dealers digital advertising. - Track dealer conversations, optimizations, budget changes, and decisions made to ensure proper audit trail and evidence of actions. - Participate in the exchange of ‘best practices’ across entire Digital Advertising Strategists team, incorporating those learnings to continually improve dealer performance. - Effectively manage time and activity to successfully engage with every client at least once each quarter over the phone as necessary to maintain client satisfaction. - To schedule any limited travel in a way that allows for maximum time with clients and “reach”. - Construct and communicate contact summary reports with appropriate documentation. Qualifications - Bachelor’s degree in a related discipline and 2 years experience in a related field. - Experience and demonstrated ability to effectively work with all levels of a client account. - Demonstrated customer service skills and outstanding relationship management capabilities. - Demonstrated knowledge of Search Engine Optimization strategies, good knowledge of web-based applications and common internet protocols and conventions (HTTP, FTP, HTML, CSS, website strategy and concepts, website analytics tools, and Google Analytics). - Demonstrated knowledge in using Salesforce. - Certification: All members of the Advertising team must be certified in Google Search, Google Display, and Microsoft within first 90 days of employment. - Travel: 5% (1-2 trips/yr) Preferred Qualifications - Google and Microsoft certifications are a plus (Ads, Analytics, Video, Mobile, etc.). - Preference will be given to candidates in the CAI DDC Advertising team. Drug Testing To be employed in this role, you’ll need to clear a pre-employment drug test. Cox Automotive does not currently administer a pre-employment drug test for marijuana for this position. However, we are a drug-free workplace, so the possession, use or being under the influence of drugs illegal under federal or state law during work hours, on company property and/or in company vehicles is prohibited. Benefits - The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company’s needs, and its obligations. - Seven paid holidays throughout the calendar year. - Up to 160 hours of paid wellness annually for their own wellness or that of family members. - Additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.