• Shape and deliver SEO and AI search strategies across B2B client portfolio • Identify opportunities and improve organic visibility • Develop practical recommendations to drive lead generation and business performance • Collaborate with internal teams and client stakeholders

Role Description ESO is looking for a Digital Marketing Project Manager who operates at the intersection of strategy, technology, and execution. In this role, you’ll own the end-to-end digital strategy for our diverse audiences, translating C-suite business goals into high-impact digital programs that drive measurable pipeline growth. You’ll work across paid media, SEO, web, CRM, and marketing automation, bringing together cross-functional teams and agency partners from project kickoff through to results. We’re looking for someone who brings both the strategic clarity to define a long-term roadmap and the operational discipline to execute it, while being able to report back to leadership with data that ties digital investment directly to business outcomes. If you’ve built and owned digital programs in B2B SaaS or the healthcare/public safety tech space, thrive at the crossroads of marketing and technology, and know how to hold teams accountable to real performance benchmarks, we’d love to hear from you. What You’ll Be Doing - Own the Digital Strategy: Lead and execute a comprehensive digital strategy for multiple audience segments, owning the big-picture roadmap and channel-level tactics. - Drive Business Impact: Serve as a direct link between C-suite priorities and day-to-day digital execution. Turn high-level business goals into scoped, deliverable projects with clear outcomes. - End-to-End Project Ownership: Take projects from concept to completion, defining scope, setting KPIs, managing budgets, and driving timelines across internal teams and agency partners. - Marketing Technology Leadership: Own the integration and day-to-day performance of our marketing tech stack, including CRM, CDP, and automation platforms. - Clear, Accountable Reporting: Craft a clear narrative of how digital investments are moving contributing to pipeline growth, lead quality, and efficient CAC. Qualifications - 6+ years in digital marketing, including at least 3 years in a project management or strategy-focused capacity. - Background in B2B SaaS or healthcare/public safety technology is a strong differentiator. - Hands-on experience with the modern marketing stack – Salesforce, HubSpot, GA4, or comparable platforms. - A track record of managing agency partners with clear expectations and accountability to performance benchmarks. - A portfolio – or clear examples – of projects you owned end-to-end that produced measurable business growth. Requirements - Hands-on experience across digital disciplines: paid media, SEO, web development, analytics, and CRM – and the ability to oversee and speak to each of them. - Ability to define a long-term, audience-specific digital strategy and tie it back to business objectives with clarity and strong rationale. - Strong project management skills, structured and data-driven planning and execution, communication abilities allowing you to bring together cross-functional teams and vendors. - Intersection of martech and business: you can oversee agencies and talk to their tech specialists, then present a pipeline impact and growth strategy deck to leadership. - Budget management: As the accountable budget owner, you know how to effectively allocate a sizeable budget to maximize spend efficiency, and aren’t afraid to independently make decisions on what to scale and what to cut. Benefits - ESO is a fast-paced, growing data, technology, and research company passionate about improving community health and safety through the power of data. - We pioneer innovative, user-friendly software to meet the changing needs of today’s EMS agencies, fire departments, and hospitals. - We’re small enough to be nimble and fun, but big enough to be a great place to work. - We serve thousands of customers out of our Canada, UK, and US offices.

Role Description The Account Manager role is responsible for building, maintaining, & growing relationships with clients by managing their advertising campaigns across multiple publishers/platforms (ex. search, display, social ads, O&O digital/print media etc.). The primary focus is ensuring our clients achieve & exceed their desired marketing goals through strategic campaign planning, and data analysis. As the Account Manager, you will act as the primary point of contact for client concerns and needs post-sales. - Closely partner with sales team(s) to own the client relationship by: - Building solid rapport - Demonstrating transparency - Delivering results against joint business objectives - Understand, manage, and anticipate client expectations, gain client alignment, and fully mobilize/engage partner teams against the aligned approach while maintaining a strong communicative relationship. - Create a consistent open line of communication ensuring our value story & service successes are in parallel to a client's needs/goals via performance reviews (Weekly, Monthly, etc.). - Articulate media programs to devise appropriate strategies and campaign implementation plans. - Work alongside our sales and post-sales optimization teams to formulate and act upon appropriate digital strategies and executions to meet and exceed our clients' business goals. - Advise our clients on how best to leverage feasible ongoing and impending marketing strategies. - Ensure a highly consistent marketing message across paid search, organic presence, display, social media, and O&O digital/print marketing channels. - Daily proficiency in customer relationship management, online search, and display advertising techniques and LocaliQ proprietary technologies. - Review day-to-day campaign performance in collaboration with post-sales optimization counterparts, assess digital campaign trends, facilitate client advertising performance discussions, & identify proactively creative new advertising techniques to further our client’s digital marketing needs. - Hold primary responsibility for communicating and collaborating with backend support resources, including various digital solutions and ad operations teams, focused on delivering and exceeding client objectives (Daily, Weekly, Monthly, As Needed). Qualifications - Bachelor's degree in general business, economics, finance, marketing, advertising, public relations, journalism, or English. - 2+ years hands-on experience managing online/digital advertising campaigns. - Must have 3+ years of client-facing service/account management experience. - Google Ads & Google Analytics Certified. Requirements - Ability to quickly master business processes, marketing, and technology concepts. - Demonstrated expertise in customer relationship management. - Mastery of key technologies and systems to review and advise on digital marketing campaigns. - Advanced capabilities to effectively understand and speak toward digital advertising campaigns – Search, Display, Marketing Management Systems, traditional marketing endeavors, etc. - Strong technical skills to recommend, assess, modify/adjust, & routinely improve marketing campaigns over their lifecycle. - Demonstrated expertise with digital marketing publishing systems & processes. - Excellent verbal & written communication skills. - Demonstrate understanding of how retail/service media, sales, and operations work together to successfully drive a business. - Proven track record in relationship building and account management. - Works efficiently and is always looking to streamline processes & workflows. - Moderate Excel and PowerPoint skills required. Benefits - Annualized base salary for this role will range between $45,000 and $55,000. - Base compensation is reflective of many factors, including market, individual education level, skills, certifications, and experience. - Note: variable compensation is not reflected in these figures and based on the role, may be applicable.

The Opportunity As a Digital Marketing Technologist Senior Associate, you will engage in the dynamic world of digital communications and analytics, focusing on stakeholder engagement, communications management, and competitive analysis. Within our Advisory practice, you will leverage your skills to drive impactful digital strategies and business development initiatives. As a Senior Associate, you will analyze complex problems, mentor others, and maintain professional standards. You will focus on building client relationships and developing a deeper understanding of the business context. You are building meaningful client connections and learning how to manage and inspire others. Navigating increasingly complex situations, you are growing your personal brand, deepening technical skills, and enhancing your awareness of strengths. In this role, you will be at the forefront of digital marketing initiatives, utilizing data-driven insights and digital analytics to inform decision-making processes. You will be responsible for optimizing marketing campaigns, managing digital content, and developing comprehensive communication strategies. Your work will involve collaborating with various teams to deliver innovative solutions that meet client needs and drive growth. This position offers a unique opportunity to expand your skills in a supportive environment, where you can make a significant impact on both client success and your professional development. Responsibilities - Developing and implementing digital marketing strategies to enhance brand visibility and engagement - Managing and optimizing marketing campaigns using Adobe Experience Manager to drive performance - Conducting competitive analysis and market research to inform strategic decisions - Utilizing data-driven insights and digital analytics to refine marketing initiatives and improve outcomes - Overseeing content management and delivery across multiple digital platforms - Engaging with stakeholders to align marketing strategies with business objectives - Analyzing campaign performance metrics to identify trends and opportunities for improvement - Coordinating digital content creation and distribution to target specific audience segments - Leading the development of communications strategies to effectively reach and engage target audiences - Collaborating with cross-functional teams to support digital business development efforts What You Must Have - At least a Bachelor's degree - At least 2 years of experience What Sets You Apart - Utilizing Adobe Experience Manager (AEM) for content management - Excelling in campaign performance analysis and optimization - Demonstrating proficiency in digital audience targeting strategies - Leveraging data-driven insights for strategic decision-making - Managing stakeholder engagement in complex projects - Developing comprehensive digital marketing strategies - Implementing advanced digital analytics for improved outcomes The salary range for this position is: $77,000 - $202,000. Actual compensation within the range will be dependent upon the individual's skills, experience, qualifications and location, and applicable employment laws. All hired individuals are eligible for an annual discretionary bonus. PwC offers a wide range of benefits, including medical, dental, vision, 401k, holiday pay, vacation, personal and family sick leave, and more. To view our benefits at a glance, please visit the following link: https://pwc.to/benefits-at-a-glance As PwC is an equal opportunity employer, all qualified applicants will receive consideration for employment at PwC without regard to race; color; religion; national origin; sex (including pregnancy, sexual orientation, and gender identity); age; disability; genetic information (including family medical history); veteran, marital, or citizenship status; or, any other status protected by law. PwC does not intend to hire experienced or entry level job seekers who will need, now or in the future, PwC sponsorship through the H-1B lottery, except as set forth within the following policy: https://pwc.to/H-1B-Lottery-Policy. Learn more about how we work: https://pwc.to/how-we-work For only those qualified applicants that are impacted by the Los Angeles County Fair Chance Ordinance for Employers, the Los Angeles' Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, San Diego County Fair Chance Ordinance, and the California Fair Chance Act, where applicable, arrest or conviction records will be considered for Employment in accordance with these laws. At PwC, we recognize that conviction records may have a direct, adverse, and negative relationship to responsibilities such as accessing sensitive company or customer information, handling proprietary assets, or collaborating closely with team members. We evaluate these factors thoughtfully to establish a secure and trusted workplace for all. Applications will be accepted until the position is filled or the posting is removed, unless otherwise set forth on the following webpage. Please visit this link for information about anticipated application deadlines: https://pwc.to/us-application-deadlines #LI-Hybrid #BI-Hybrid