- Execute and manage end-to-end email marketing campaigns within HubSpot - Build, test, schedule, and launch marketing emails, nurture streams, and automated workflows - Manage audience segmentation, personalization, suppression lists, and campaign targeting - Conduct A/B testing to improve campaign engagement and conversion performance - Ensure all campaigns are delivered accurately, on time, and aligned with brand standards - Own day-to-day HubSpot operations, including workflows, forms, lists, automation, and campaign setup - Monitor and troubleshoot platform issues, automation failures, sync errors, and campaign delivery problems - Maintain data hygiene and ensure CRM/database integrity across systems - Collaborate with Salesforce and other integrated platforms to ensure seamless marketing operations - Identify opportunities to improve automation efficiency and scalability - Develop and maintain campaign performance dashboards and reporting - Analyze email marketing KPIs including deliverability, open rates, CTR, conversion rates, and pipeline impact - Provide actionable insights and optimization recommendations based on campaign performance - Support leadership with recurring reporting and marketing performance analysis - Partner closely with content, creative, digital, analytics, and sales teams to execute campaigns effectively - Coordinate campaign timelines, approvals, testing, and stakeholder communication - Support broader marketing initiatives and operational process improvements

Role Description Channel Factory is looking for a highly analytical and results-driven professional who is excited by the video advertising space and working with Fortune 500 clients. This individual goes above and beyond in their day-to-day, and strives to consistently exceed the expectations of their clients and fellow team members. This individual thrives in a fast-paced, ever-changing marketplace that requires smart decisions and an eye for small changes that can become big waves. The right person for this role must be very detail-oriented, a strong communicator, collaborative, and a quick problem-solver. - Flawlessly create and launch video campaigns across multiple platforms, including and not limited to YouTube, Google Video Partners, Facebook, etc. - Provide ongoing campaign management, ensuring optimal performance and delivery, constantly exceeding KPI expectations. - Troubleshoot pixels/tags, creative, and 3rd party vendors to ensure proper campaign execution. - Effectively work alongside fellow team members, 3rd party vendors, and clients to launch and optimize campaigns. - Act as the technical point of contact for internal teams and clients. - Communicate new product updates/features and value to internal teams. - Team up with Account Management to develop upsell strategy for clients with the use of data & analytics, marketplace trends, and new features/products. - Keep up to date with the evolving digital ecosystem and relevant cultural events that may have an impact on your buying strategy for campaigns. - Proactively find opportunities to grow the business by diving into campaign analytics and marketplace trends. - All other duties as assigned. Qualifications - BA/BS - 3+ years of YouTube, SEM, Facebook/PMDs, and/or Programmatic/Trading Desks buying and execution experience. - 1+ years of YouTube AdWords video auction experience. - Bonus points if you are AdWords, YouTube, and/or Facebook certified. - Passion and knowledge of the online video space, including marketplace trends, including 3rd party research partners, DMPs, and studies. - Keen eye for data and analytics. - Have an entrepreneurial spirit and drive to test creative buying techniques. - Can manage and prioritize multiple campaigns across US time zones, platforms, and ad formats. - Knowledge of Excel calculations, pivot tables, and graphs. - Strong interpersonal communication skills in-person, on the phone, or virtually. - Proactive in catching issues and creating solutions before they escalate. - Creative and solution-oriented individual who can also be resourceful. - A self-directed professional who understands client needs and operates with a sense of urgency, focus, and discipline. - Highly organized and detail-oriented professional. - Collaborative individual who can work in a team and independently. - Above all, possess the highest levels of professionalism, integrity, and ethics. Requirements - This role may involve occasional travel for in-person collaboration, meetings, trainings, etc. Benefits - Competitive salary. - Comprehensive medical benefits (Medical, Vision, Dental, and Life Insurance). - Cell phone and Wifi Reimbursement. - Work-life flexibility – we value your contributions above all.

Role Description We are seeking a highly organized and detail-oriented Marketing Manager to own and optimize our email marketing and marketing automation initiatives through HubSpot. This role will be responsible for end-to-end campaign execution, platform management, workflow optimization, reporting, and operational excellence across marketing programs. The ideal candidate is a hands-on HubSpot expert who thrives in a fast-paced environment, enjoys problem-solving, and can balance execution, analytics, and process optimization while ensuring flawless campaign delivery. This is an individual contributor role with end-to-end ownership of marketing operations and HubSpot execution. Key Responsibilities - Email Marketing & Campaign Execution - Execute and manage end-to-end email marketing campaigns within HubSpot - Build, test, schedule, and launch marketing emails, nurture streams, and automated workflows - Manage audience segmentation, personalization, suppression lists, and campaign targeting - Conduct A/B testing to improve campaign engagement and conversion performance - Ensure all campaigns are delivered accurately, on time, and aligned with brand standards - HubSpot & Marketing Automation Management - Own day-to-day HubSpot operations, including workflows, forms, lists, automation, and campaign setup - Monitor and troubleshoot platform issues, automation failures, sync errors, and campaign delivery problems - Maintain data hygiene and ensure CRM/database integrity across systems - Collaborate with Salesforce and other integrated platforms to ensure seamless marketing operations - Identify opportunities to improve automation efficiency and scalability - Reporting & Analytics - Develop and maintain campaign performance dashboards and reporting - Analyze email marketing KPIs including deliverability, open rates, CTR, conversion rates, and pipeline impact - Provide actionable insights and optimization recommendations based on campaign performance - Support leadership with recurring reporting and marketing performance analysis - Cross-Functional Collaboration - Partner closely with content, creative, digital, analytics, and sales teams to execute campaigns effectively - Coordinate campaign timelines, approvals, testing, and stakeholder communication - Support broader marketing initiatives and operational process improvements Qualifications - 5 years of experience in marketing operations and managing marketing automation tools - 3-5 years of hands-on experience managing HubSpot, specifically focused on email marketing and marketing automation - Strong experience building workflows, nurture journeys, segmentation strategies, and automated campaigns - Proven ability to manage multiple campaigns and deadlines in a fast-paced environment - Strong analytical mindset with experience in campaign reporting and performance optimization - Exceptional attention to detail and strong QA/testing capabilities - Experience with CRM systems and integrations, preferably Salesforce - Understanding of email deliverability best practices and marketing operations processes - Strong communication and stakeholder management skills - Experience with Google Ads, LinkedIn Ads, Google Analytics, and Google Tag Manager (GTM) is a plus - Exposure to B2B marketing environments and lead generation programs is preferred What Success Looks Like - Consistent, high-quality, error-free campaign execution - Efficient and scalable marketing automation processes - Improved engagement and conversion performance across email programs - Reliable reporting and actionable marketing insights - Strong operational ownership of HubSpot and campaign workflows Ideal Candidate A proactive and execution-focused marketing operations professional who combines strong HubSpot expertise with analytical thinking and operational excellence. This person is highly dependable, process-oriented, and comfortable owning both campaign execution and platform optimization in a dynamic marketing environment. Work Schedule & Location - Full-time remote/work-from-home role - Candidates can be based anywhere geographically - Must be available to work EST business hours: 9:00 AM ET – 6:00 PM ET - Ability to collaborate effectively with global and cross-functional teams during EST hours is essential - This role requires strong ownership, responsiveness, and the ability to operate independently in a remote work environment. Job Type Full time, Exempt Benefits - Eligible for Sago's benefits program designed to support all our US full-time employees including: health, dental, and vision insurance - 401(k) with employer match - Paid time off and holidays

Role Description We are seeking an experienced Meta Ads Specialist to enhance our team. This role demands a candidate proficient in creating, managing, and optimizing ad campaigns across a diverse client base. It's essential to have a solid understanding of Facebook Ads Manager and the Meta Business Suite. The ideal candidate should be results-driven with a proven ability to create successful ad campaigns and enhance organic social media engagement. Additionally, the candidate must be comfortable in client-facing roles, regularly interacting with clients, understanding their needs, and presenting campaign results and strategies effectively. Responsibilities - Campaign Development and Management: - Develop and manage advertising campaigns using Facebook Ads Manager. - Manage 25+ ad accounts, ensuring optimal structure and performance. - Create compelling ad creatives, including copywriting and image selection. - Performance Analysis: - Analyze performance data to drive campaign improvements. - Present detailed campaign performance reports to clients. - Provide data-driven recommendations for optimizing campaign performance. - Client Collaboration: - Collaborate with clients to align campaign goals, audiences, and budgets. - Ensure quality assurance for ads, targeting accuracy, and correct landing page links. - Boost organic content on client pages. - Meta Pixels Implementation: - Install and configure Meta Pixels on various websites and applications via Google Tag Manager (GTM). - Troubleshoot and resolve any issues related to Meta Pixel functionality and data discrepancies. - Define and set up custom conversions to track specific user actions that align with business goals. - Custom Audiences and Lists: - Develop and manage custom audiences based on pixel data for targeted marketing campaigns. - Use pixel data to create and update client lists for personalized advertising strategies. - Staying Updated: - Stay updated with Meta's advertising practices and updates. - Implement new strategies and tools as they become available to enhance tracking and marketing capabilities. - Internal Collaboration: - Collaborate internally with the marketing and development teams to ensure seamless integration and operation of Meta Pixels and ad campaigns. - Work closely with the creative team for ad creatives development. Qualifications - 3-4 years in Facebook advertising campaign management. - Expertise in Facebook Ads Manager and Meta Business Suite. - Experience with Meta Ads Manager for multiple clients. - Proficiency in tracking setups, web campaign traffic analysis, and audience engagement metrics. - Strong project management and attention to detail. - Analytical skills for data-driven campaign recommendations. - Excellent communication skills for effective client interactions. - Experience in running video ads. - Familiarity with other digital marketing channels (e.g., Google Ads) is a plus. Requirements - 3-4 years of agency experience managing 20+ accounts. - 3-4 years of copywriting and creative ad creation. - 3-4 years of experience with Facebook Ads Manager. - Comfortable in a client-facing role. Benefits - Remote Work: Work from anywhere—our team is global, and we value work-life balance. - Growth Opportunities: As a key player, you’ll have the chance to shape your role and grow with us. - Innovative Culture: Join a team that is passionate about leveraging data to solve challenges and drive success in a rapidly evolving market. Company Description As part of our recruitment process, all candidates are kindly asked to read, understand, and agree to Lago’s Confidentiality and Non-Circumvention Agreement. This ensures a respectful and professional experience for everyone involved.