• Define and execute a global marketing strategy aligned with CloudFactory’s growth objectives, revenue goals, and market positioning. • Strengthen CloudFactory’s brand as a trusted partner for enterprise AI solutions. • Develop differentiated messaging, positioning, and category narratives that clearly communicate CloudFactory’s unique value in the AI ecosystem. • Elevate executive thought leadership and corporate visibility through strategic communications, media engagement, industry events, and content initiatives. • Monitor market trends, competitive dynamics, and customer insights to inform strategic decision-making. • Own marketing’s contribution to pipeline creation, customer acquisition, and revenue growth. • Develop and oversee a scalable demand generation strategy across digital marketing, account-based marketing, events, partnerships, content, and emerging channels. • Drive alignment between marketing investments and measurable business outcomes. • Establish clear attribution models, forecasting processes, and performance metrics to optimize marketing effectiveness and ROI. • Partner closely with Sales leadership to ensure seamless alignment across pipeline generation, conversion, and revenue objectives. • Lead product marketing strategy across CloudFactory’s solutions and services portfolio. • Develop compelling value propositions, positioning frameworks, and competitive differentiation strategies. • Partner with Product leadership to translate complex AI capabilities into clear customer outcomes and business value. • Drive successful launches of new offerings, services, and market expansions. • Ensure Sales and customer-facing teams are equipped with effective messaging, content, and enablement resources. • Develop marketing programs that support CloudFactory’s partnership-led growth strategy. • Collaborate with partnerships, alliances, and sales teams to create joint go-to-market initiatives. • Build and scale co-marketing programs with technology partners, system integrators, and strategic alliances. • Enable partners with messaging, campaigns, and content aligned to CloudFactory’s positioning. • Build and lead a high-performing global marketing organization across brand, demand, product marketing, and communications. • Establish operating rhythms, planning processes, and performance expectations. • Develop marketing leadership capability and succession planning. • Foster a culture of experimentation, accountability, and customer-centric storytelling. • Serve as a strategic advisor to the executive team on market opportunities, customer trends, competitive positioning, and growth strategy. • Partner closely with Sales, Product, Partnerships, Finance, and Operations leaders to align priorities and accelerate business growth. • Present marketing strategy, performance, and market insights to executive leadership and Board stakeholders as appropriate. • Build relationships with analysts, media, industry influencers, and key stakeholders to strengthen CloudFactory’s market presence. • Establish scalable marketing operations, tools, and reporting frameworks. • Define KPIs across brand awareness, pipeline contribution, conversion, and customer engagement. • Use analytics and market insights to continuously refine strategy and execution. • Ensure alignment between marketing investments and business outcomes.

Role Description The Franchise Marketing Manager will play a critical role in supporting franchise-level marketing success across the i9 Sports system. This role serves as the bridge between national marketing strategy and local execution, helping Area Developers (ADs) maximize growth through CRM strategy, local marketing support, digital marketing enablement, and training. This individual will be the internal subject matter expert on HubSpot and lifecycle marketing, while also partnering closely with franchisees, Franchise Business Coaches, and internal teams to improve marketing performance, adoption, and execution across the network. The ideal candidate is equal parts strategic thinker, operator, educator, and relationship-builder - someone who enjoys solving problems, optimizing systems, and helping franchisees succeed. Core Responsibilities - Franchisee Marketing Support - Provide hands-on local marketing support and consultation to Area Developers, helping them drive registrations and business growth. - Advise franchisees on: - Grassroots marketing strategies - Local partnerships and community activation - Marketing technology troubleshooting - Local marketing budget allocation and best practices - Support local paid media adoption and help franchisees understand marketing performance. - Training & Franchise Enablement - Lead and facilitate Phase I Marketing Training for new franchise owners and key stakeholders. - Develop and maintain: - Marketing playbooks - Training materials - Process documentation - Best practice resources - Partner closely with Franchise Business Coaches (FBCs) to reinforce local marketing execution and ensure alignment with national strategy. - Franchise Alignment & Enablement - Ensure national marketing strategies translate effectively at the local level. - Support adoption of the Local Marketing Playbook, PPC Match Back Program, and CRM initiatives. - Maintain franchise trust through clear expectations, consistent communication, and practical tools. - CRM, HubSpot & Lifecycle Marketing - Serve as the subject matter expert for HubSpot, overseeing CRM best practices, audience segmentation, database management, workflows, and campaign optimization. - Develop, execute, and optimize email marketing campaigns, including: - Automated workflows - Nurture sequences - Retention and win-back campaigns - One-time promotional communications - Monitor campaign performance and deliver actionable recommendations to improve engagement, conversion, and retention. - Partner with internal stakeholders to ensure accurate data flow, system integrations, and platform adoption. - Reporting & Analytics - Manage reporting and analytics related to: - National CRM performance - Franchise-level HubSpot adoption - Campaign engagement and conversion metrics - Data integrity and system health - Identify trends, gaps, and opportunities to improve marketing effectiveness across the system. - Help maintain dashboards and reporting to support visibility into performance. - Strategic Marketing Support - Contribute to long-term marketing strategy planning and continuous improvement initiatives. - Help identify opportunities to improve franchisee adoption, operational efficiency, and customer experience. - Support cross-functional initiatives related to registration growth, retention, and franchise marketing scalability. Qualifications - Bachelor’s degree in Marketing, Business, Communications, or related field - 4–7+ years of experience in marketing, franchise marketing, CRM, or lifecycle marketing - Strong experience with HubSpot - Experience supporting multi-location, franchise, or distributed business models (required) - Strong understanding of: - CRM and email marketing strategy - Audience segmentation and automation - Marketing analytics and reporting - Local marketing and grassroots activation - Excellent communication, training, and relationship-building skills - Highly organized with strong project management capabilities - Ability to thrive in a fast-paced, collaborative environment - Highly collaborative, organized, and adaptable - Passion for youth development, sports, and mission-driven brands preferred What Success Looks Like - Increased franchise adoption of marketing programs and best practices - Improved HubSpot utilization and campaign performance - Stronger retention, engagement, and lifecycle marketing performance - Increased franchisee confidence in local marketing execution - Clear, scalable marketing processes and training resources across the system

• Leverage data to gain insight into trending, user experience and behavior to drive the appropriate digital marketing, mobile and social strategies. • Take various sources of customer and campaign data and condense it down to a coherent story with clear conclusions and actionable insights, acting as the subject matter expert for digital analytics. • Measure site usability/effectiveness, along with monetization of media campaigns, and present actionable insights and recommendations based on data results and best practices. • Visualize data into meaningful presentation decks and dashboards to provide holistic views of site user engagement activity to business stakeholders. • Update and build dashboards, leveraging Power BI or Tableau, integrating Adobe Analytics and other data. • Perform deep dive analysis via Case Studies to tell a comprehensive analytics story with data points and actionable insights to drive recommendations and decision making. • Leverage Agile Delivery methods and processes to effectively track user stories, level of effort estimates, and plan with your Agile team for each Sprint. • Drive data analysis of web projects, A/B and multivariate testing, and ad hoc requests. • Support tag management requirements and documentation services to maintain integrity across multiple sources of data, including providing user acceptance testing and validation of web reporting creating, enhancements, and adjustments. • Partner with multiple vendors to implement analytics requirements and streamline project processes. • Multi-task and self-prioritize work queue to balance work queue and ensure stakeholder expectations are being met. • Engage in analytics delivery re-prioritization discussions as needed with stakeholders to maximize internal team and stakeholder satisfaction.

- Execute and manage end-to-end email marketing campaigns within HubSpot - Build, test, schedule, and launch marketing emails, nurture streams, and automated workflows - Manage audience segmentation, personalization, suppression lists, and campaign targeting - Conduct A/B testing to improve campaign engagement and conversion performance - Ensure all campaigns are delivered accurately, on time, and aligned with brand standards - Own day-to-day HubSpot operations, including workflows, forms, lists, automation, and campaign setup - Monitor and troubleshoot platform issues, automation failures, sync errors, and campaign delivery problems - Maintain data hygiene and ensure CRM/database integrity across systems - Collaborate with Salesforce and other integrated platforms to ensure seamless marketing operations - Identify opportunities to improve automation efficiency and scalability - Develop and maintain campaign performance dashboards and reporting - Analyze email marketing KPIs including deliverability, open rates, CTR, conversion rates, and pipeline impact - Provide actionable insights and optimization recommendations based on campaign performance - Support leadership with recurring reporting and marketing performance analysis - Partner closely with content, creative, digital, analytics, and sales teams to execute campaigns effectively - Coordinate campaign timelines, approvals, testing, and stakeholder communication - Support broader marketing initiatives and operational process improvements