YEB PAYROLL LLC

Role Description The Franchise Marketing Manager will play a critical role in supporting franchise-level marketing success across the i9 Sports system. This role serves as the bridge between national marketing strategy and local execution, helping Area Developers (ADs) maximize growth through CRM strategy, local marketing support, digital marketing enablement, and training. This individual will be the internal subject matter expert on HubSpot and lifecycle marketing, while also partnering closely with franchisees, Franchise Business Coaches, and internal teams to improve marketing performance, adoption, and execution across the network. The ideal candidate is equal parts strategic thinker, operator, educator, and relationship-builder - someone who enjoys solving problems, optimizing systems, and helping franchisees succeed. Core Responsibilities - Franchisee Marketing Support - Provide hands-on local marketing support and consultation to Area Developers, helping them drive registrations and business growth. - Advise franchisees on: - Grassroots marketing strategies - Local partnerships and community activation - Marketing technology troubleshooting - Local marketing budget allocation and best practices - Support local paid media adoption and help franchisees understand marketing performance. - Training & Franchise Enablement - Lead and facilitate Phase I Marketing Training for new franchise owners and key stakeholders. - Develop and maintain: - Marketing playbooks - Training materials - Process documentation - Best practice resources - Partner closely with Franchise Business Coaches (FBCs) to reinforce local marketing execution and ensure alignment with national strategy. - Franchise Alignment & Enablement - Ensure national marketing strategies translate effectively at the local level. - Support adoption of the Local Marketing Playbook, PPC Match Back Program, and CRM initiatives. - Maintain franchise trust through clear expectations, consistent communication, and practical tools. - CRM, HubSpot & Lifecycle Marketing - Serve as the subject matter expert for HubSpot, overseeing CRM best practices, audience segmentation, database management, workflows, and campaign optimization. - Develop, execute, and optimize email marketing campaigns, including: - Automated workflows - Nurture sequences - Retention and win-back campaigns - One-time promotional communications - Monitor campaign performance and deliver actionable recommendations to improve engagement, conversion, and retention. - Partner with internal stakeholders to ensure accurate data flow, system integrations, and platform adoption. - Reporting & Analytics - Manage reporting and analytics related to: - National CRM performance - Franchise-level HubSpot adoption - Campaign engagement and conversion metrics - Data integrity and system health - Identify trends, gaps, and opportunities to improve marketing effectiveness across the system. - Help maintain dashboards and reporting to support visibility into performance. - Strategic Marketing Support - Contribute to long-term marketing strategy planning and continuous improvement initiatives. - Help identify opportunities to improve franchisee adoption, operational efficiency, and customer experience. - Support cross-functional initiatives related to registration growth, retention, and franchise marketing scalability. Qualifications - Bachelor’s degree in Marketing, Business, Communications, or related field - 4–7+ years of experience in marketing, franchise marketing, CRM, or lifecycle marketing - Strong experience with HubSpot - Experience supporting multi-location, franchise, or distributed business models (required) - Strong understanding of: - CRM and email marketing strategy - Audience segmentation and automation - Marketing analytics and reporting - Local marketing and grassroots activation - Excellent communication, training, and relationship-building skills - Highly organized with strong project management capabilities - Ability to thrive in a fast-paced, collaborative environment - Highly collaborative, organized, and adaptable - Passion for youth development, sports, and mission-driven brands preferred What Success Looks Like - Increased franchise adoption of marketing programs and best practices - Improved HubSpot utilization and campaign performance - Stronger retention, engagement, and lifecycle marketing performance - Increased franchisee confidence in local marketing execution - Clear, scalable marketing processes and training resources across the system

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description YEB is looking for a highly-motivated, experienced Senior Accountant. As the right-hand to the BU Controller for SafeSplash Swim Schools, this will be a highly visible position within the YEB accounting shared service organization with interactions across various departments and the opportunity to make a significant impact. To be successful in this role, the Senior Accountant should possess the ability to conduct a wide variety of intricate and complex accounting duties and projects and professionally team with multiple stakeholders and business partners. An ideal candidate would not only be a self-starter who is driven to learn and add value quickly but also should be savvy in Excel, have excellent organizational, analytical, interpersonal skills, and the ability to create and maintain a team-oriented environment. The Senior Accountant should also possess the ability to timely meet deadlines in completing assignments and have strong integrity and ethics as well as the ability to review and analyze current processes for potential improvements. This position is responsible for and will own the financials for the corporate entities within the business unit, including general ledger management and reconciliations as well as income statement and balance sheet preparation and analysis. This role will also assist the YEB Accounting Group with other strategic projects and tasks as needed. This role is for a self-motivated, reliable individual, who, by ensuring financial integrity and promoting financial transparency, will contribute to the rapid growth and success of the company. Key Responsibilities - General Ledger - Apply a broad knowledge of advanced accounting methods and procedures. - Review, evaluate, and implement accounting systems, policies, and procedures. - Assist in the creation and maintenance of accounting policies and procedures manuals and other documentation as needed. - Ensure adherence to internal controls and financial policies across the organization, mitigating financial risks and maintaining compliance with relevant regulations. - Support monthly and year-end financial close, including assigned journal entries and accruals, as well as balance sheet account reconciliations. - Ensure an accurate, GAAP compliant and timely monthly financial close. - Research variances to expectation and perform accounting error root cause analysis. - Escalate any material risk to the financial statements to the appropriate leaders. - Financial Reporting & Compliance - Prepare and present financial statements and related reports including, but not limited to, balance sheets, income statements, cash-flow reports, budgets, and trend variance analysis. - Provide management with timely and detailed analysis of the organization’s financial status and progress. - Assist in the annual budgeting process and prepare actual vs budget reports. - Support internal and external audits by providing necessary documentation and responding to inquiries. - Assist in the research and processing of compliance documentation with local, state, and federal business filing and tax reporting regulations. - Keep abreast of regulatory requirements and best practices in accounting. - Protect organization's value by keeping information confidential. - Process Improvement - Drive process improvements. - Identify and lead innovative activities to enhance systems and processes. - Collaborate with IT, consultants, and other departments to enhance system functionality and assist in accounting and finance system integrations and automation. - Research and resolve discrepancies related to accounting data integrations and sync issues. - Perform other ad hoc accounting duties or projects as requested. Qualifications - Bachelor’s degree (BA/BS) in Accounting, Finance or equivalent required. - A master’s degree and/or CPA or CMA certification are strongly preferred. - Minimum 4 years of progressive accounting experience, with 2+ years at a senior accountant level. - Preference given to candidates with operational accounting experience in companies with $50M-$100M in Revenue. - Experience in franchise business preferred but not required. - Working knowledge of financial reporting. - Proven ability to build effective relationships, work collaboratively across departments and influence decision-making and task execution across the organization. - Strong and proven organizational, problem-solving, and analytical skills. - Demonstrated experience in managing multiple tasks and projects while maintaining high levels of enthusiasm, accuracy and attention to detail. - Excellent written and verbal communication skills. - Self-starter and able to work independently with minimal direction and within a remote/hybrid environment. - Proficient in MS Office, advanced user of Excel. - Experience with NetSuite highly desired; experience with Concur/Ramp, Tipalti, and Power-BI are a plus. Personal Characteristics - Analytical: Synthesizes complex or diverse information; collects and researches data; uses intuition and experience to complement data; designs workflows and procedures to improve efficiency. - Problem-Solving: Identifies and resolves problems in a timely manner; gathers and analyzes information skillfully; develops alternative solutions. - Teamwork: Balances team and individual responsibilities; exhibits objectivity and openness to others' views; contributes to building a positive team spirit. - Business Acumen: Understands business implications of decisions; displays orientation to profitability; demonstrates knowledge of market and competition. - Cost Consciousness: Develops and implements cost-saving measures; contributes to profits and revenue; conserves organizational resources. - Diversity: Demonstrates knowledge of EEO policy; shows respect and sensitivity for cultural differences; promotes a harassment-free environment. - Project Management: Develops project plans/action steps; coordinates project tasks and timelines; completes projects on time and budget.