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Account Manager, Paid Media
Location
California + 3 moreAll locations: California | Colorado | Illinois | New York
Posted
11 hours ago
Salary
$60K - $70K / year
Seniority
Senior
Job Description
Account Manager, Paid Media
DEPT®
• Maintaining an advanced understanding of primary paid media channels and how they fit within the funnel – to include Google Ads, Microsoft Ads, Apple Search Ads, etc. • Driving account strategy geared towards achieving or exceeding client efficiency and growth goals. • Developing and executing the appropriate account management monitoring and optimization techniques to drive performance toward client targets and budgets. • Quantifying and prioritizing initiatives that will have the greatest impact on account performance. • Driving the creation of client roadmaps, testing plans, reports/dashboards, and QBRs/FBRs to meet client needs. • Managing the performance of designated client portfolio to client performance goals and practicing good stewardship of client budgets. • Writing, reviewing and ensuring that agendas meet client needs for status calls and adhere to all important and upcoming management updates. • Effectively leading client calls, speaking to completed projects, performance, and planned initiatives/long-term optimization strategy. • Ensuring all account management efforts go through a QA process and are executed/delivered error-free. • Owning the relationship between DEPT® and dedicated platform reps (i.e. Google, LinkedIn, etc.). Working with reps to identify and vet new opportunities while maintaining platform best practices, etc. • Owning the paid media strategic roadmap on all accounts and supporting the Account Lead to help in coordinating initiatives with growth teams for the holistic client roadmap.
Job Requirements
- A minimum of 3 years of paid search experience and comfort with topics such as budgeting, bidding, and testing methodology
- Experience across all Google network types is ideal - display network and search network, inclusive of app campaigns
- Experience with a combination of these campaign types: UAC (universal app campaigns), ACi (app campaign install), Google app campaigns, GDN campaigns (Google Display Network), performance max, discovery campaigns
- Experience with A/B testing
- Proven prior work experience presenting findings and making recommendations for account optimizations to internal or external clients
- Strong analytical and reporting skills and be proficient in Excel
- Strong written and verbal communication skills.
Benefits
- Healthcare, Dental, and Vision coverage
- 401k plan, plus matching
- PTO
- Paid Company Holidays
- Parental Leave
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