Role Description The role of the Campaign Marketing Manager is to maximise the impact of marketing and PR assets and enable sales funnel growth. Working in close partnership with both marketing and sales, you will lead the strategic development and execution of all key account campaigns including social media channels, with a strategy that amplifies complementary campaigns and further leverages marketing and PR collateral to attract leads for sales, whilst also using PR tactics to amplify proprietary data and research findings. The Campaign Marketing Manager will also act as a brand ‘gatekeeper’, ensuring that brand guidelines are followed in all external-facing communication. Key Responsibilities - Sales Enablement, Demand Generation and Collaboration: - Educate and inform the sales team through regular attendance at forecasting meetings, providing insights into campaign performance, lead generation, and customer engagement. - Foster a collaborative working relationship between marketing and sales teams, facilitating alignment on goals, strategies, and tactics. - Work closely with sales stakeholders to develop account-based marketing plans aimed at achieving their targets, and generate high quality leads. - Campaign Strategy Development and Execution: - Lead the strategic development and execution of key account campaigns in collaboration with sales stakeholders, ensuring alignment with sales targets and objectives. - Develop comprehensive account-based marketing plans to drive engagement and conversions within target accounts. - Develop and execute strategies to deliver key performance indicators (KPIs), optimising campaign performance across all channels. - Utilise analytical reporting to evaluate campaign effectiveness and inform ongoing and future activities. - Conduct monthly marketing reviews to track campaign productivity and iterate existing campaigns for continuous improvement. - CRM Marketing Automation and Content Creation: - Take a lead role in CRM marketing automation and daily execution, setting strategy and creating compelling content to nurture leads and drive conversions. - Collaborate with internal teams to ensure seamless integration of CRM initiatives with overall marketing campaigns and sales efforts. - Oversee the development of compelling campaign creative assets, ensuring alignment with brand guidelines, messaging, and audience preferences. - Social Media Campaigns and Amplification: - Design, plan, and execute complementary social media campaigns to amplify marketing collateral and increase brand visibility. - Develop strategies to leverage social media channels effectively, engaging target audiences and driving traffic to key campaign assets. - Growth Initiatives and Resource Allocation: - Drive growth across all M3 market research companies by developing comprehensive marketing campaigns that support their objectives and integrate seamlessly with existing initiatives. - Control and measure resources available for specific initiatives, allocating and prioritising resources to maximise return on investment (ROI). Qualifications - Experience of working in HubSpot / other CRM platforms with the ability to pivot to Hubspot - Previous marketing experience, preferably in a B2B environment - Social media planning experience, especially LinkedIn - A creative thinker with the capacity to develop engaging campaigns - Excellent copywriting skills and content creation for web, social media, and email - Motivated by an exciting and collaborative team environment - Able to make decisions, take ownership and accept accountability - Self-motivated and driven with a passion for excellence - Self-directed worker with the professionalism and focus to work relatively autonomously, albeit with the support of marketing and sales colleagues - Excellent verbal and written communicator with an eye for detail Benefits - 25 days annual leave - Participation in a company bonus scheme linked to personal and company performance - Group Life Cover 4x salary - Pension 4%/4% employee/employer contributions - Vitality after probation - Staff discount scheme - Discounted gym membership

• Develop, manage, and execute marketing plans aligned with business objectives and measurable outcomes across EMEA regions, acting as the main point of contact for distributors and collaborating closely with their teams and internal stakeholders to deliver joint marketing and sales initiatives that promote vendor solutions • Work alongside distributors to drive partner enablement, demand generation, and pipeline growth programs across the channel ecosystem • Build and nurture strong relationships with key stakeholders and decision-makers to drive long-term success • Provide strategic guidance and hands-on support for the execution of marketing activities, both digital and in-person • Support partners with MDF processes, including request submissions and claims, ensuring accuracy and compliance • Manage external agencies, ensuring timely delivery and high-quality outputs • Coordinate and support events, including planning, on-site execution, stakeholder coordination, and post-event follow-up • Represent the business at partner and industry events, delivering presentations and engaging confidently with external audiences • Track, analyse, and optimise campaign performance, delivering insights and actionable recommendations • Prepare end-of-month reports and quarterly business reviews (QBRs), highlighting performance, impact, and opportunities

• Develops program marketing plan including strategies, objectives, tactics and budget • Conducts market analyses to maintain an appropriate level of understanding of health care financing, organization, systems and standards for care delivery to support program marketing plans • Initiates market research regarding economics of care delivery • Establishes and executes promotional strategies required to support program marketing plan • Develops and maintains relationships with health system customers to understand customer needs • Develops and maintains relationships with internal business unit, marketing and sales staff to develop and execute the program marketing plan.

Role Description We are looking for a hands-on Marketing Automation Specialist with a strong AI-first mindset. This role is about doing classic lifecycle marketing (activation, conversion, retention, monetization) - but executing it faster and smarter using AI tooling. - Own and execute conversion and retention campaigns across email, push, and in-app channels - Write high-quality copy adapted to different lifecycle stages and user segments - Build and maintain automated customer journeys and behavioral triggers (activation, engagement, reactivation, promo flows) - Run continuous A/B tests (messages, formats, mechanics, timing) - Analyze campaign and funnel performance using product analytics (Mixpanel, Amplitude, etc.) - Build small services, scripts, or automations (e.g. alerts, data processing, campaign triggers) - Connect external data sources and services via APIs - Integrate outputs into CRM/CDP Qualifications - 2+ years of hands-on experience in Marketing Automation or Lifecycle Marketing - Experience working with: Claude Code / Cursor / n8n / Make / Lovable / MCP - Strong understanding of customer journey and lifecycle marketing - Excellent copywriting skills - Solid experience with A/B testing - Hands-on experience with automation / CRM platforms (Blueshift, Braze, Customer.io, Iterable, or similar) - Experience working with product analytics tools (Mixpanel, Amplitude, GA, etc.) - Experience with in-app communication: push notifications, in-app messages, inboxes, modals - Basic HTML/CSS knowledge - Fluent English (written and spoken) - Experience with dynamic content and personalization at scale Requirements - Fluency in English (written and spoken). PLEASE SEND YOUR CV IN ENGLISH! Benefits - 21 working days of annual leave - Work remotely whilst being part of a global team - Udemy Business unlimited membership - Professional and personal development opportunities in a fast-growing environment Company Description Libertex Group is an equal opportunity employer, fostering an inclusive and diverse environment. We do not discriminate based on any characteristic protected by the law. Candidate privacy is respected, and all data is securely stored and used solely for recruitment purposes, in line with GDPR and our internal policies. Unsuccessful applicants may have their data retained for future opportunities unless deletion is requested.