Role Description This is a remote position. We are looking for a motivated Affiliate & Influencer Marketing Specialist to join our team. You will support the growth and day-to-day management of our affiliate and partner program using impact.com, with a focus on the US market. If you have a background or genuine interest in the mom and baby space — whether through prior work, content creation, or community involvement — we would love to hear from you. What you will do - Manage affiliate and partner accounts end-to-end on impact.com — onboarding, tracking setup, commission configuration, and troubleshooting. - Recruit and vet new affiliates — bloggers, parenting influencers, mom communities, coupon and review sites — targeting the US audience. - Monitor and report on program performance — clicks, conversions, commission spend, and ROAS — using impact.com's reporting suite. - Benchmark and manage commission rates competitively for the US market, ensuring our CPA and CPC structures are aligned with industry standards for the mom and baby vertical. - Act as the day-to-day contact for US affiliate partners — handling queries, distributing creatives, and coordinating seasonal campaign activations. - Collaborate with the marketing team on US-specific promotions tied to key retail moments (Baby Shower season, Mother's Day, back-to-school, holiday gifting). - Monitor affiliate activity for compliance, fraud, and brand safety — particularly important in a trust-sensitive category like mom and baby. Qualifications - 1–2 years of experience in affiliate marketing, performance marketing, or digital partnerships. - Hands-on experience with impact.com, including partner management, tracking links, and reporting. Experience with comparable platforms (CJ Affiliate, Rakuten Advertising, Partnerize, ShareASale) is also considered. - Solid understanding of US affiliate market rates. Typical CPA ranges, commission benchmarks, and publisher expectations across categories including baby products, nursery, maternity, and family lifestyle. - Comfortable with data and able to pull reports, spot performance trends, and communicate results clearly to internal stakeholders. - Strong written communication skills for external partner outreach and internal reporting. - Organised and self-directed. Able to manage multiple affiliate relationships and priorities simultaneously. Requirements - 1–2 years of experience in affiliate marketing, performance marketing, or digital partnerships. - Hands-on experience with impact.com, including partner management, tracking links, and reporting. Experience with comparable platforms (CJ Affiliate, Rakuten Advertising, Partnerize, ShareASale) is also considered. - Solid understanding of US affiliate market rates. Typical CPA ranges, commission benchmarks, and publisher expectations across categories including baby products, nursery, maternity, and family lifestyle. - Comfortable with data and able to pull reports, spot performance trends, and communicate results clearly to internal stakeholders. - Strong written communication skills for external partner outreach and internal reporting. - Organised and self-directed. Able to manage multiple affiliate relationships and priorities simultaneously.

• Track and analyze influencer marketing campaign performance across multiple platforms • Build and maintain campaign reports, dashboards, and performance summaries • Monitor KPIs including engagement, clicks, conversions, CPM, CPA, ROI, affiliate sales, and creator performance • Work closely with Influencer Marketing Managers to optimize campaigns based on data insights • Analyze creator performance and identify high-performing influencers for long-term partnerships • Prepare weekly and monthly reports for internal teams and clients • Monitor affiliate tracking platforms, discount codes, and attribution systems • Identify trends, campaign opportunities, and optimization strategies • Ensure campaign data accuracy and reporting consistency • Support budgeting and forecasting with performance insights

Role Description We’re looking for an experienced senior influencer marketing manager to join our team. You’ll be in charge of identifying, recruiting, and liaising with partners such as influencers and affiliates. You’ll use your natural creativity and know-how to seek new partnerships and contribute to our incredible growth. You’ll have access to an almost unlimited budget and a strong knowledge pool within the company. Your day-to-day - Identify, recruit, and engage partners influencer and/or affiliates across Social Media platforms. - Build and scale a structured pipeline of new partnership opportunities. - Lead negotiations — internally and externally — to close high-impact deals. - Analyze partner performance data across dashboards and platforms to identify trends and translate them into tailored, data-driven partnership strategies for each creator. - Deepen existing partner relationships through regular touchpoints, on-site visits, and event participation — building trust that converts into long-term growth. - Plan, run, and monitor partner marketing campaigns end-to-end. - Measure, analyze, and continuously optimize performance across all initiatives. - Surface new opportunities and report on goals, forecasts, results, and blockers. Qualifications - Proven track record in digital performance marketing and partnership management — influencer, affiliate, sales, and B2B. - Experience with CRM tools (i.e.: Hubspot). - Exceptional attention to detail with a proactive, ownership-driven mindset. - Confident working independently and thriving in a collaborative, fast-paced team. - Excellent spoken and written English. - Fluent in async comms with globally distributed teams. Requirements - You're highly proficient in reading performance data across dashboards and analytics platforms spotting meaningful trends, and translating those insights into a personalised investment strategy for each partner. - You're a natural in front of people — able to pitch confidently, present compellingly, and build genuine long-term relationships with creators. - You're willing to travel to meet partners in person and represent the company at events. - Warmth and professionalism aren't in tension for you. Benefits - 🚀 360 Growth: We provide limitless learning opportunities: access to platforms like Reforge and CoachHub, global conferences, feedback culture, digital libraries, and industry-leading subscriptions. Advance your career with internal mobility, and grow with a team eager to share knowledge and support your success. - 🎯 Freedom & responsibility: Work on your terms, whether from the comfort of home or anywhere in the world. With a home office budget, you can elevate your workspace. Enjoy the flexibility to manage your schedule while bringing your ideas to life in a fast-paced, dynamic environment. - 💪 Wellness simplified: Your health comes first with company-provided sick days, 20 paid suspension days, Headspace subscriptions, and recharge leave. Participate in wellbeing-dedicated events and simply enjoy the balance of a lifestyle that prioritizes wellness. - 🎉 Work hard - play hard: Celebrate your achievements with company events like Town Hall, Meet the Client initiatives, team-building experiences, and workations. Celebrate life’s big moments with milestone gifts for weddings, new parenthood, and graduations.

• Designing and scaling PetLab Co.’s global influencer marketing strategy • Building a high-volume influencer engine capable of working with 100–500+ creators per month • Identifying and recruiting creators across macro, mid-tier and micro influencer segments • Developing creator avatars and sourcing strategies aligned with our customer base • Building strong long-term relationships with creators • Leading the end-to-end influencer workflow, including sourcing, outreach, negotiation, briefing, and campaign execution • Developing high-performing creative briefs that generate content optimized for both organic engagement and paid ad performance • Collaborating closely with the paid media team to integrate influencer content into Meta, TikTok, and YouTube partnership ad strategies • Overseeing creator whitelisting / partnership ads, and dark-post ad usage • Ensuring influencer content meets brand, compliance, and quality standards • Establishing scalable systems, processes, and reporting frameworks • Leveraging AI tools and automation to improve influencer sourcing, outreach, briefing, and campaign management • Hiring and developing an in-house influencer team capable of scaling the program globally • Continuously testing new influencer formats, content styles, and campaign structures to improve performance