Pubity Group

• Turn client briefs into audience-first ideas that entertain, not just advertise • Build and present compelling creative proposals to clients and agencies • Lead pre-production across scripts, storyboards and treatments • Collaborate with production to bring ideas to life on time and on budget • Mentor junior creatives and support the Creative Director on original formats

• Campaign Activation • Execute branded content campaigns for global brands • Work closely with the Client Services, Editorial, and Creative departments • Adapt content to native formats for Instagram, TikTok, YouTube Shorts and other platforms • Ensure alignment between the creative concept and the final execution • Manage timelines, deliverables, and publishing quality • Monitor initial performance and propose optimizations when needed • Track trends, formats, and relevant creators, primarily in the US market • Identify reactive opportunities and propose quick activations • Ensure campaigns are connected to the actual behavior of platforms • Contribute insights that strengthen creative responses to briefs • Support the development of responses to RFPs and briefs • Provide references, formats, and audience insights • Help structure storytelling that feels organic within the feed • Contribute to raising the creative standard of deliverables

• Develop a strong understanding of client KPIs while ensuring campaigns are aligned with both client objectives and Pubity’s channel positioning. • Collaborate closely with key internal stakeholders (editorial, design, video, and production teams) to shape content ideas that are engaging and on-brand. • Take full ownership of assigned campaigns, from kick-off through recap. • Manage the approval process between clients and internal teams, ensuring timely feedback cycles. • Oversee content production processes, ensuring quality control across visual, video, and written assets. • Monitor campaign performance against agreed KPIs while recommending and implementing optimizations. • Deliver detailed campaign reports and lead all post-campaign reviews with clients. • Identify opportunities to upsell and cross-sell additional services and contribute to renewal conversations.

• Support full campaign management • Support regular client updates on campaign progress • Monitor and report on campaign performance • Support in landscape and category analysis to help in identifying pre-sale and proactive commercial opportunities

• Own the full onboarding process for new Pubity+ creators, from application and vetting through to signed agreements and going live. • Handle the admin: contracts, payment setup, compliance documents, and platform access. • Build and maintain a clean creator database with tier, status, performance, payment history, and comms logs. • Develop and improve onboarding materials, FAQs, and creator-facing docs so the experience stays consistent at scale. • Be the main point of contact for Pubity+ creators. Handle their queries, build strong relationships, and keep them engaged and retained. • Share programme updates, new opportunities, and product changes with creators promptly and clearly. • Track creator activity, content performance, and engagement. • Find and recruit new creators to Pubity+, focused on quality, audience fit, and commercial value. • Help develop new tiers, partnership packages, and monetisation models with the commercial team. • Track KPIs like creator count, retention, content output, and revenue, and report to senior stakeholders. • Work with commercial and client services to match Pubity+ creators to brand partnership briefs. • Work with Strategy and Creative to brief creators well and make sure output meets the standard.

• Briefs and pitches • Lead the strategic response on briefs of varying size, working closely with Sales to produce clear, on-brand answers at pace. • Build persuasive presentations and pitch decks that bring ideas to life for clients and agencies. • Support renewals and upsell conversations by spotting strategic angles that add measurable value. • Apply measurement frameworks so we can clearly show campaign impact and keep raising the quality of our work. • Help package Pubity’s offerings around tentpole moments (for example, Super Bowl, Valentine’s Day, World Cup, Coachella) and contribute to scalable, evergreen products. • Bring fresh ideas for campaign formats that keep us distinctive in the Gen Z and youth-culture space. • Use AI tools (such as ChatGPT, Claude, Midjourney and Perplexity) to speed up insights, ideation and deck production. • Work closely with Creative, Production and Sales to keep our strategies joined-up and client-ready. • Partner with regional teams so messaging and positioning stay consistent across markets. • Manage your own workload well - juggle several briefs at once, hit deadlines and keep quality high under pressure.

• Lead the strategic response on briefs of varying size • Build persuasive presentations and pitch decks • Support renewals and upsell conversations • Apply measurement frameworks to show campaign impact • Help package Pubity’s offerings around tentpole moments • Bring fresh ideas for campaign formats • Use AI tools to speed up insights, ideation and deck production • Collaborate with Creative, Production and Sales teams • Manage workload and deadlines effectively

• Proactively identify new advertising targets across your assigned vertical(s) and account list. • Be motivated and hungry to build lead-gen that converts and books a handful of client meetings each week. • Support the Head of Industry in building long-term client-direct and agency relationships, whilst achieving revenue targets. • Support in sales pitches showcasing the full suite of our social advertising solutions aligned to client marketing goals. • Collaborate with internal teams including Client Services, Strategy, Creative, Social Editorial and Production to help shape and deliver compelling proposals. • Keep up-to-date with platform trends and contribute innovative ideas to drive engagement and growth. • Deliver against your personal quarterly revenue targets. • Be a champion for CRM data capture and hygiene.

• Proactively identify new advertising targets across your assigned vertical(s) and account list. • Be motivated and hungry to build lead-gen that converts and books a handful of client meetings each week. • Support the Head of Industry in building long-term client-direct and agency relationships, whilst achieving revenue targets. • Support in sales pitches showcasing the full suite of our social advertising solutions aligned to client marketing goals. • Collaborate with internal teams including Client Services, Strategy, Creative, Social Editorial and Production to help shape and deliver compelling proposals. • Keep up-to-date with platform trends and contribute innovative ideas to drive engagement and growth. • Deliver against your personal quarterly revenue targets. • Be a champion for CRM data capture and hygiene.

• Proactively identify new advertising targets across your assigned vertical(s) and account list. • Be motivated and hungry to build lead-gen that converts and books a handful of client meetings each week. • Support the Head of Industry in building long-term client-direct and agency relationships, whilst achieving revenue targets. • Support in sales pitches showcasing the full suite of our social advertising solutions aligned to client marketing goals. • Collaborate with internal teams including Client Services, Strategy, Creative, Social Editorial and Production to help shape and deliver compelling proposals. • Keep up-to-date with platform trends and contribute innovative ideas to drive engagement and growth. • Deliver against your personal quarterly revenue targets. • Be a champion for CRM data capture and hygiene.