We’re PetLab Co. A company built for pet owners, by pet owners.
Director of Influencer Marketing
Location
Texas
Posted
23 days ago
Salary
$115K - $150K / year
Seniority
Lead
Job Description
Director of Influencer Marketing
PetLab Co.
• Designing and scaling PetLab Co.’s global influencer marketing strategy • Building a high-volume influencer engine capable of working with 100–500+ creators per month • Identifying and recruiting creators across macro, mid-tier and micro influencer segments • Developing creator avatars and sourcing strategies aligned with our customer base • Building strong long-term relationships with creators • Leading the end-to-end influencer workflow, including sourcing, outreach, negotiation, briefing, and campaign execution • Developing high-performing creative briefs that generate content optimized for both organic engagement and paid ad performance • Collaborating closely with the paid media team to integrate influencer content into Meta, TikTok, and YouTube partnership ad strategies • Overseeing creator whitelisting / partnership ads, and dark-post ad usage • Ensuring influencer content meets brand, compliance, and quality standards • Establishing scalable systems, processes, and reporting frameworks • Leveraging AI tools and automation to improve influencer sourcing, outreach, briefing, and campaign management • Hiring and developing an in-house influencer team capable of scaling the program globally • Continuously testing new influencer formats, content styles, and campaign structures to improve performance
Job Requirements
- 3–6+ years experience managing or scaling influencer marketing programs
- Proven experience growing influencer channels within DTC, ecommerce, or CPG brands
- Demonstrated success managing large creator networks
- Strong experience with performance-driven influencer campaigns
- Strong understanding of Meta Partnership Ads, TikTok Spark Ads, and creator whitelisting and how influencer programs enable them
- Strong creative instincts and ability to identify high-performing social content
- Experience creating clear, effective influencer briefs
- Strong negotiation and relationship-management skills
- Comfortable working with analytics, reporting systems, and campaign tracking
- Experience implementing scalable systems and operational workflows
- Familiarity with AI tools and automation to streamline influencer processes
- Highly organised and capable of managing multiple campaigns simultaneously
- Experience building and leading influencer teams
Benefits
- 20 days PTO excluding bank holidays
- Company Bonus
- Medical, Vision and Dental Insurance
- Generous Learning and development budget
- Short-Term and Long-Term Disability Insurance
- Life Insurance
- 401K
- Work Remote
- Monthly Uber coffee/bagel and lunch
- Monthly Internet Stipend
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