Founded in 2010, Golden Hippo has created a direct-response marketing model to help people all over the United States achieve their health and wellness goals. G
Digital Acquisition Marketing Specialist
Location
California
Posted
1 day ago
Salary
$68.4K - $91.3K / year
Seniority
Senior
Job Description
Digital Acquisition Marketing Specialist
Golden Hippo
Digital Acquisition Marketing Specialist Where A-Players Thrive. We’re an employee-owned, vertically-integrated builder of some of America’s most popular health & wellness brands. With over 1,000 team members across multiple companies, we create best-in-class products that help make the world healthier and happier. Our creative content educates the world on making smarter health choices, while the brands we own generate over $600 million of revenue annually. Learn more about our brands. We’re Looking For A: Digital Acquisition Marketing Specialist Location: Hybrid (Woodland Hills, CA) What You’ll Be Doing: The Digital Acquisition Marketing Specialist is responsible for managing Golden Hippo’s campaigns on multiple ad platforms including but not limited to: Meta, Google Ads, Display and native networks, Tiktok and others. - Set-up, manage, analyze, and optimize paid media campaigns and budgets on a daily, weekly, and monthly basis in order to hit strict CPA and ROI goals, while maintaining or growing spend. - Regularly ideate, implement, and measure results of A/B testing for ad creatives and landing pages in order to optimize for brand KPIs. - Create online sales funnels in Salesforce CRM through record creation and management and keep funnels up to date with new wins. - Maintain active relationships with network representatives to be at the forefront of upcoming changes, trends, tactics, and tools in order to effectively navigate our campaigns through these updates. - Collaborate with multiple departments to drive marketing projects from idea to completion and then through testing/optimization. - Regularly analyze and provide improvements for the customer experience throughout the sales funnel, from day one acquisition to 90 day customer retention. - Perform audits of web analytics implementations and make recommendations to ensure accurate tracking is in place. Qualifications (Note: We strongly encourage you to apply even if you don’t tick ALL of these boxes.): - High School or GED Equivalent - 1-3 year of experience in Digital Marketing preferably within Digital Acquisition/ Performance Marketing. - Experience optimizing sales funnels via A/B testing. - Experience scaling and maintaining ad campaigns while hitting Key Performance Metrics & goals. - Bachelor’s Degree (preferred) - 3 years of Digital Acquisition/ Performance Marketing (preferred) Golden Perks & Benefits: - Comprehensive Healthcare Coverage – We cover 100% of premiums for employee-only medical, dental, and vision plans. - Bonus Opportunities – Earn more with both annual and monthly bonus programs tied to performance. - Investing in Your Future – We match up to 3.5% of your 401(k) contributions and offer a company-sponsored Employee Stock Ownership Plan (ESOP), helping your retirement savings grow alongside the company. Learn more. - Work-Life Balance – Start your first year accruing up to 15 days of vacation, plus 6 paid sick and mental health days. - Well-Being Support – Take advantage of our Employee Assistance Program, company closure dates, free weekly yoga and meditation classes, and expanded mental health benefits—we take a holistic approach to your well-being. - Career Growth – Grow with us through our mentorship program, continuous learning opportunities, and performance-based pay increases designed to help you advance. - Make an Impact – Give back through our charity sponsorships. Together, we’ve donated over $9 million to communities worldwide. - Additional Benefits - Cell/internet reimbursement, free employee products, annual events, and more! The base salary range is $68,400 - $91,300, plus annual & monthly KPI bonus potential. The posted salary range in this job posting reflects data based on California's cost of labor analysis. This salary range is subject to change per state; please click here to find the pay differential in your state of residence if the role is remote.
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