• Design a system to automatically track every inbound referral • Map and redesign the end-to-end journey for every channel type based on patient journey • Partner with Technology and marketing to architect the platform layer • Define and enforce experience design standards • Own the business strategy and experience design for all inbound and outbound channels • Lead the strategic design and operational blueprint for PM Pediatrics' hospital partnerships

• Seek user feedback (qualitative and quantitative) to understand how customers engage and benefit from the product. • Support customer discovery efforts (working alongside senior leadership). • Understand and prioritize quality issues across use cases that are applicable to the product. • Assist a more senior PM in developing initiatives and prioritization in a clear, actionable format for the team. • Collaborate daily with members of the product team(s) and actively contribute ideas during brainstorms. • Work to understand overall Product strategy and direction and how it relates to the team(s). • Seek exposure to product innovation case studies and processes. • Build relationships across teams to efficiently get work done. • Articulate the company’s objectives and how they relate to specific Product initiatives. • Work closely with Taulia Product Owners to align Product Development Roadmaps (including but not limited to business requirements, success criteria, prioritization, and dependencies). • Ensure delivery of end-to-end solutions, including but not limited to sales enablement, customer support, compliance, and operations. • Manage go-to-market planning and execution.

• Lead SEO/AEO Strategy and Growth: Own the overarching organic discovery strategy to ensure our domains rank for brand, category, and competitor keywords across traditional SERPs and large language model platforms. • Platform & Crawler Architecture: Stay ahead of how search mechanics evolve across traditional and AI platforms. Optimize site structures, schema, and API feeds to ensure maximum legibility for search and LLM web-crawlers. • Competitive & Sentiment Analysis: Conduct ongoing analysis of top-ranking content and LLM-generated citations in our category to identify trends, white space, and sentiment optimization opportunities. • Drive Execution and Cross-Functional Impact: Turn strategic ideas into concrete product roadmaps. Collaborate closely with engineering, content, and data teams to hit quarterly SEO/AEO growth goals. • Test & Optimize: Develop and run robust experiments to test optimization strategies (e.g., content formatting, entity relationship linking, structured data) and rapidly adapt based on performance. • Measure & Reporting: Define success benchmarks, monitor traditional search rankings, track LLM citations/mentions, and deliver clear reporting on organic outcomes to executive leadership.

• Lead SEO/AEO Strategy and Growth: Own the overarching organic discovery strategy to ensure our domains rank for brand, category, and competitor keywords across traditional SERPs and large language model platforms. • Platform & Crawler Architecture: Stay ahead of how search mechanics evolve across traditional and AI platforms. Optimize site structures, schema, and API feeds to ensure maximum legibility for search and LLM web-crawlers. • Competitive & Sentiment Analysis: Conduct ongoing analysis of top-ranking content and LLM-generated citations in our category to identify trends, white space, and sentiment optimization opportunities. • Drive Execution and Cross-Functional Impact: Turn strategic ideas into concrete product roadmaps. Collaborate closely with engineering, content, and data teams to hit quarterly SEO/AEO growth goals. • Test & Optimize: Develop and run robust experiments to test optimization strategies (e.g., content formatting, entity relationship linking, structured data) and rapidly adapt based on performance. • Measure & Reporting: Define success benchmarks, monitor traditional search rankings, track LLM citations/mentions, and deliver clear reporting on organic outcomes to executive leadership.