• Make Duolingo a culturally relevant and loved brand among Nigerian audiences • Drive awareness and growth in Nigeria • Use skills including social media, influencer marketing, and high-impact local partnerships to drive awareness and bring new users to Duolingo • Hire the right agency to handle content execution • Define agency brief, run selection process, onboard agency, set strategic direction, review and approve content, oversee launch of @DuolingoNigeria • Expand scope to develop and execute a wider brand awareness strategy for Nigeria

• Build and execute prospect-focused lifecycle campaigns across email, SMS, and push in Iterable • Own day-to-day execution of key prospect moments including: - Lead nurture & prospect engagement sequences - Trial new conversion programs - Abandoned flow re-engagement - Promotional and time-sensitive offer campaigns • Create and maintain journeys, triggers, and recurring campaigns with strong attention to detail • Partner with growth, design, and CX to ensure prospect messaging is timely, persuasive, and on-brand • QA campaigns thoroughly (logic, personalization, rendering, links, timing) • Monitor funnel performance and report on prospect metrics (open rate, CTR, trial starts, conversion rate) • Support A/B testing of subject lines, content, offers, timing, and segmentation • Help document and improve prospect lifecycle best practices and templates as the program scales

• Develop and execute a regional market-entry and account-based marketing plan to drive lead generation, conversion, and pipeline growth in close collaboration with the AMER sales team. • Act as the primary marketing liaison to Sales, maintain regular communication to align goals, share updates, and gather feedback. • Build the market-entry strategy based on overall marketing strategy, sales input, available budget, and marketing capabilities. • Earn trust and provide guidance to Sales on how to best leverage marketing programs and resources. • Own the regional marketing plan in partnership with Sales, ensuring alignment and shared accountability. • Collaborate across marketing organization to ensure AMER priorities are reflected in broader campaigns and initiatives. • Plan and execute field marketing activities including events, webinars, digital campaigns, and email marketing — coordinating with agencies and the global marketing team where needed. • Monitor and report on campaign performance, drawing insights to improve future efforts. • Advocate for regional needs in global integrated campaign planning, contributing local market insights and trends. • Adapt corporate programs and content for AMER audiences to ensure local relevance and impact. • Support strategic account initiatives by aligning marketing efforts to account goals, helping shape and implement an Account-Based Experience (ABX) approach. • Identify and manage customer advocacy opportunities, working with internal and external stakeholders to capture compelling customer stories. • Lead AMER-based trade show planning and logistics.

• Own the qualified agency lead target: Set the baseline within 60 days, establish the monthly goal in partnership with the Head of Agency Sales, and report on it every month • Build and instrument the top-of-funnel: Stand up the tracking, attribution, and tooling needed to know what's working and what isn't across paid, earned, email, social, and referral • Run a weekly experimentation cadence: Ship lead gen experiments on a short cycle- new formats, new audiences, new copy angles. Document what works. Kill what doesn't. Build the playbook as you go. • Ship at least 2 repeatable, documented campaigns per month: Lead magnets, webinars, partner placements, or similar • Work closely with the Head of Agency Sales to sharpen the ICP: The funnel isn't just volume, it's quality. You'll refine targeting based on what's actually closing, not just what's clicking. • Manage a marketing budget across paid, content, and tooling: You decide where it goes, you justify the spend, and you cut what isn't converting • Stay aligned with events, brand, and product marketing: You're not owning those functions, but your campaigns need to pull in the same direction. • Be the expert on where agency decision-makers live: LinkedIn, trade publications, peer communities, conferences; you should know the channels better than anyone else on the team and be constantly testing new ones.