• New DTC Product Ownership: Lead paid marketing for all of our new DTC products, currently IUL and annuities, with more products launching in H2 2026. Own the paid strategy and roadmap end to end, from pre-launch positioning translation through scale. Partner with product and brand on positioning, with creative on output, and with analytics on measurement. • Autonomous Execution: Run the paid program for new products with strategic input from leadership, not day-to-day direction. Make the calls on budget allocation, channel mix, testing roadmap, and creative direction. Bring proposals and decisions forward, not open questions. • Cross-Channel Strategy: Lead the cross-channel strategy for new products across Meta, Search, YouTube, TikTok, and other paid channels. Make sure what one channel learns this week gets implemented by the others next week.

Role Description 80,000 Hours is a nonprofit that helps people find careers tackling the world's most pressing problems. Our marketing team (Paid Marketing and Design, or PMAD) multiplies the impact of 80,000 Hours’ advice and resources by reaching our target audiences at scale. - Own our digital advertising activity — ad buying, creative production, A/B and message testing, building audiences, reporting on campaigns. - Location: Open to remote, London preferred. - Type of role: Full time - Salary: Depends on skills, experience and location, with indicative ranges of £67,500–100,800. Qualifications - Taste and judgment: Ability to model audience perceptions and articulate messaging strategies. - Clear-eyed interrogation of results: Demand for clarity in results and their implications. - Ambition: Deliver on tasks while exploring additional opportunities for impact. - Open communication: Clear writing and engagement with team feedback. - Flexibility and willingness to learn quickly: Excitement for new opportunities and adaptability. - Excellent judgment under uncertainty: Resourcefulness and analytical thinking in ambiguous situations. - Excitement about 80,000 Hours' mission: Willingness to deepen understanding of effective altruism and related topics. Requirements - Producing and/or marketing a large, engaged YouTube channel or Substack. - Recent graduate with experience in marketing, outreach, or communications. - Digital marketing experience, especially in performance marketing. - Communications professional for a nonprofit or public-facing service. - Experience in early-stage start-ups with brand and messaging strategy development. - Product management experience, particularly in user acquisition. - Operations professional with user feedback experience. - Designer or copywriter with user research experience. Benefits - 25 days of paid holiday, plus public holidays in line with your location. - Up to 10 days of paid sick leave per year. - Private medical insurance with coverage for dependents. - Long-term disability insurance. - Pension scheme with employer contributions. - Up to 14 weeks of fully paid parental leave and childcare allowance. - Business travel insurance. - £5,000 annual mental health support allowance. - £5,000 annual self-development budget. - 10% of your time for self-development. - Gym, shower facilities, and unlimited free food at the London office. - Up to £8,000 relocation stipend if needed. Company Description 80,000 Hours aims to make a big positive impact by helping people find careers that effectively tackle the world's most pressing problems. We have reached millions of new users and grown to over 500,000 newsletter subscribers since launching our marketing programme in 2022.

Role Description We are seeking a data-driven Search, Paid Media & LLMO Specialist to oversee paid media strategy, SEO growth initiatives, and AI/LLMO visibility management across the business. The role focuses on performance marketing, customer acquisition, and AI-powered search visibility. - Manage and optimize paid campaigns across Google Ads, Meta, Microsoft Ads, LinkedIn, and Amazon Ads - Oversee Search, Shopping, Performance Max, Display, and YouTube campaigns - Develop audience targeting, retargeting, and keyword strategies aligned with both DIY consumers and commercial buyers - Conduct SEO audits to identify technical issues, keyword opportunities, and site improvements - Collaborate with content and creative teams on keyword-driven initiatives - Monitor the brand's citations and share of voice across AI platforms such as ChatGPT, Claude, and Perplexity using Athena HQ - Proactively contact editors, publishers, and source owners to ensure AI-cited information is accurate and current - Execute outreach campaigns to correct misinformation and expand citation presence - Report on LLM share of voice performance, citation tracking, and outreach outcomes - Identify opportunities to improve brand visibility in AI-generated search responses and answer engines - Manage GA4 tracking, conversion attribution, and reporting dashboards - Support landing page optimization and A/B testing initiatives Qualifications - 3-4 years of experience in digital marketing, growth marketing, or performance marketing - Hands-on experience managing paid advertising campaigns targeting the U.S. market - Strong understanding of SEO fundamentals, technical SEO best practices, and emerging LLMO/AEO optimization strategies - Experience with GA4, Google Ads, Meta Business Suite, LinkedIn Campaign Manager, and Microsoft Ads - Strong analytical and communication skills Requirements - Experience in home improvement, construction, manufacturing, or building materials industries (Nice To Have) - Exposure to B2B marketing and commercial lead generation (Nice To Have) - Understanding of AI/LLM search optimization trends, AI citation management, and answer engine optimization (Nice To Have) Benefits - Join a powerful tech workforce and help us change the world through technology - Professional development opportunities with international customers - Collaborative work environment - Career path and mentorship programs that will lead to new levels

• Design and execute scalable lifecycle programs spanning MQL → SQL → Opportunity → Closed-Won → Retention • Diagnose conversion gaps and friction points across the funnel and implement data-backed improvements • Improve pipeline velocity, lead-to-opportunity conversion, and revenue contribution • Develop segmented, multi-touch nurture programs aligned to buying stage, persona, and cohort • Create re-engagement campaigns to activate stalled or aging leads • Continuously test messaging, timing, channel mix, and offers to improve performance • Partner with Event Marketing and Demand Gen to maximize event ROI • Design pre-event, at-event, and post-event nurture streams • Operationalize event lead capture, scoring, segmentation, and pipeline follow-up • Scope and implement automated lifecycle journeys within Salesforce/Pardot, Marketo, HubSpot, or similar platforms • Leverage dynamic content and cohort-based personalization strategies • Collaborate cross-functionally to ensure accurate tracking and reporting • Use pipeline metrics, attribution reporting, and lifecycle dashboards to evaluate impact and merchandise efforts • Translate insights into clear recommendations and optimization roadmaps • Tie marketing activity directly to pipeline and revenue outcomes.