• Repurpose podcast and YouTube video content into short-form clips, captions, and social media posts. • Use tools like Descript to extract highlights, clips, and key talking points. • Identify engaging moments from long-form content for distribution across platforms. • Transform video/audio content into multiple content formats (quotes, snippets, captions, hooks). • Support consistent content output across multiple shows and channels. • Create and schedule social media posts for Instagram, TikTok, X (Twitter), and Pinterest. • Develop varied content formats, including promotional posts, quote cards, highlights, and engagement posts. • Assist in basic content planning and post variation ideas. • Support growth efforts for multiple YouTube channels. • Help maintain consistency in posting and content repurposing workflows. • Provide input on improving engagement through content packaging (titles, captions, hooks). • Assist with organizing content files, scripts, and media assets. • Maintain a content calendar or posting schedule. • Support basic coordination between podcast episodes, video uploads, and social media rollouts. • Help streamline workflows for content distribution and repurposing.

• Own TRUFF's presence across Instagram, TikTok, Meta, YouTube, and wherever the brand needs to show up. • Build a content calendar that explores multiple creative angles and real usage occasions across our product lines: Aioli, hot sauces, pasta sauces, and what's coming next. • Create original content across formats including short-form video, Reels, long-form YouTube, Stories, and static with a strong sense of what each platform actually rewards. • Tell TRUFF's story across product launches, flavor drops, the rebrand, and the cultural moments worth showing up for. • Develop a visual identity and tone of voice that feels unmistakably TRUFF. • Stay genuinely curious about what's happening on the platforms and in culture, and bring that energy into the work. • Turn brand love into brand use by creating content that drives trial, repeat, and everyday usage. • Rebuild and deepen TRUFF's relationships with the creators, food personalities, chefs, and influencers who have been part of our world. • Concept and produce content hands-on. This role is for someone who is comfortable behind the camera and in the edit, not just in the brief. • Develop creative frameworks for each product line that give us angles to explore across organic and paid content. • Re-engage our 10,000+ member Facebook VIP community.

Role Description We are looking for a senior-level social leader to build and scale our client's entire social media ecosystem across TikTok, Instagram, YouTube Shorts, and emerging platforms. This role goes beyond posting content. You will own strategy, creator partnerships, brand voice, social growth, systems, and performance optimization. We’re looking for someone who understands how to build high-performing content machines for e-commerce/DTC brands and knows how to turn social media into a major growth channel. You should be deeply familiar with creator-led marketing, short-form content, UGC, and performance-driven creative strategies. Key Responsibilities - Social Strategy & Growth - Develop and execute multi-platform social media strategies focused on growth and revenue - Build monthly and quarterly content roadmaps aligned with launches and campaigns - Identify winning content formats and scale what performs - Turn analytics and performance data into actionable content improvements - Partner with paid media teams to scale high-performing organic creatives - Creator & Influencer Management - Build and manage a structured creator/influencer program - Source and manage creator relationships - Write creative briefs and guide creators toward high-performing content - Review and optimize UGC for hooks, clarity, engagement, and conversions - Brand Voice & Messaging - Define and maintain the brand voice across all social channels - Translate product and oral health education into engaging consumer-facing content - Ensure consistency across organic content, creators, ads, and educational messaging - Team Leadership & Systems - Build and manage social/content workflows and SOPs - Coordinate editors, creators, freelancers, and social team members - Improve production systems to increase content output and efficiency - Support and mentor junior team members - Community & Performance - Oversee engagement, comments, DMs, and community interactions - Track KPIs including engagement, retention, shares, saves, clicks, and revenue attribution - Drive measurable social growth, audience engagement, and ecommerce performance Qualifications - Experience in social media, creator marketing, or growth-focused content roles - Strong experience growing ecommerce or DTC brand accounts - Proven success scaling TikTok, Instagram, or YouTube accounts - Strong understanding of short-form content, UGC, and creator-led marketing - Experience managing creators, influencers, or ambassador programs - Experience building content systems, workflows, or managing teams - Strong understanding of social media performance metrics and optimization - Experience collaborating with paid media/performance marketing teams - Excellent written communication and brand messaging skills - Comfortable working in a fast-paced startup environment - Comfortable with NSFW content Requirements - USD Salary - Ability to work remotely

Location: Freshwater Australia Job Description: Job Description Media Manager - Opportunity to grow your Marketing management career! - Flexible work arrangement - 3 days in office, 2 days remote - Location: Melbourne, Australia - This is a 12-month fixed term contract Grow Your Marketing Career with Kraft Heinz! Are you looking to grow your career in Marketing? Do you want to join a dynamic team with a proven track record of internal growth and career advancement opportunities? We have an exciting permanent opportunity for Media Manager to join our Marketing team on a 12 month fixed term contract based out of Melbourne, Australia. The Company The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. Our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands. Key position responsibilities include, but not limited to: - Build integrated media strategies ensuring most effective channels are used across brand and retail media formats. - Build relationships with internal stakeholders to better translate commercial objectives across sales and marketing into media strategies. - Lead annual communications planning by collaborating with the broader marketing and sales teams, agency partners and the Kitchen to deliver full year plan. - Develop ways of working between brand marketers, sales, eComm, Shopper and agency teams to deliver integrated marketing campaigns. - Strengthen relationships between KHC, agency partners and key retail media suppliers to drive better commercial outcomes. - Oversee delivery of Commercial Mix Modelling reporting and provide recommendations on optimizations. What you'll bring: - Experienced in building and execution ROI driven integrated media strategies across brand and retail media environments. - Strong experience in implementing cross functional processes, with high collaboration across external partners. - Experienced in managing multi-million-dollar media negotiations with external media suppliers. - Have strong knowledge in Paid Owned and Earned Media (especially online) planning and creative brilliant basics for FMCG Industries - Have knowledge in digital marketing, integrated communication, marketing communication/creative advertising - Strong project management skills. - Effective interpersonal skills to collaborate, influence and sell recommendations internally and externally - Analytical thinking & the ability to translate strategy into implementation - Striving for excellence in a highly paced working environment - 6-10 years of meaningful working experience in Media, Communications, or at an Agency, leading ROI-driven media strategies that combine brand and retail media channels (online + offline). Demonstrable experience translating commercial objectives into media plans. - Cross‑functional stakeholder management: Proven track record building ways of working across brand, sales, eComm, Shopper, and agency teams and influencing senior stakeholders. - Demonstrable track record in FMCG categories. - Hands-on experience planning/buying in retail media ecosystems - Managed multi‑million-dollar media budgets and led commercial negotiations and contract agreements with media suppliers. - Managed agency and supplier relationships end-to-end (briefing, performance management, SLAs, commercial terms). - Established process frameworks and ways of working across brand marketing, sales, eComm, shopper, and agency partners. - Strong program/project management skills with experience delivering complex annual plans and campaign timelines. - Successful line management experience (at least 1-2 direct reports), including coaching, development and workload prioritization. - Proven ability to influence senior stakeholders and sell recommendations internally and externally. Benefits of working with us - Hybrid Working - Flexibility around when and where you work - Pay for Performance - industry leading variable compensation offerings tied to company and individual performance on top of a competitive base salary package - Parental Leave - paid time off for both primary AND secondary caregivers - Leave Options - Purchased leave, volunteer leave and LiveWell leave programs to give you even more flexibility to plan your life and spend time on causes that matter - Great Place to Work certification in Australia and New Zealand - In House Training Programs - Corporate Discount Programs Ready to make an Impact? If you're passionate about Marketing, eager to learn, and enjoy working in a team environment, please submit your application soon. We will be reviewing applications on a rolling basis and reserve the right to close our job advertisements early. Location(s) Freshwater Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.