• Drive Pitt EDGE's enrollment pipeline through strategic campaign planning, optimization, and budget management across digital advertising platforms. • Maximize reach and return on ad spend to generate qualified leads. • Develop paid media strategies across Google Ads, Meta, LinkedIn, programmatic display. • Monitor campaign performance and adjust bids, targeting, and creative. • Manage paid media budget allocation across channels. • Conduct A/B testing on ad creative and landing pages.

• Partner with sales leadership to align on account prioritization, sales enablement, and joint campaign execution • Build and scale a repeatable ABM program roadmap aligned with pipeline goals, sales priorities, and market opportunities. • Develop and execute inbound and outbound ABM programs aligned to ICPs, target account lists, and buying groups. • Design multi-step, multi-channel plays that drive engagement across entire buying committees and the customer lifecycle. • Build integrated, multi-channel ABM campaigns aligned to account strategy and buying stage. • Use account intelligence including market signals and intent data to tailor messaging, sequences, and assets for priority accounts. • Create campaign briefs, timelines, and action plans in collaboration with Content, PMM, and Ops. • Develop actionable buyer insights across target accounts, including buying groups, priorities, and decision dynamics. • Build, mentor, and scale an ABM team over time, including hiring and performance management as the program grows. • Work side-by-side with Sales and SDR leadership to ensure alignment on targets, messaging, follow-up tactics, and success metrics. • Launch coordinated outbound + inbound plays tied to account signals, product launches, and field events. • Partner with Field Marketing to support regional events and account-based activations. • Ensure SDRs have stage-appropriate talking points, outreach sequences, and triggers for timely follow-up. • Partner with Product Marketing to adapt core narratives into account-specific value propositions and plays. • Track account engagement, pipeline influence, and conversion metrics using HubSpot, Salesforce, GA4, and other tools. • Analyze performance across tiers and channels to guide optimization and prioritization. • Own reporting for assigned programs, highlighting full-funnel performance, account progression, and ROI. • Manage ABM budgets at the offering level with a focus on efficiency metrics like CAC, MQLs, SQOs and pipeline generation • Continuously refine targeting, sequencing, and content based on behavioral and intent data.

Role Description The VP, Demand Management owns Hyland's domestic demand generation engine — responsible for pipeline creation, progression, and the performance of a globally distributed team of demand generation and field marketing leaders. This role drives full-funnel marketing strategy across verticals and segments, aligns tightly with Sales leadership on shared pipeline accountability, and modernizes the demand function through AI, data-driven execution, and integrated digital and field strategies. Success means building a high-performing organization where every leader owns their market, their number, and their outcomes. - Own the full domestic pipeline target including creation and progression across priority segments. - Lead a high-performing team of demand generation and field marketing leaders aligned to verticals and segments. - Drive full-funnel demand execution including ABM, cross-channel campaigns, and pre-meeting engagement. - Align demand generation strategy and execution to sales coverage models. - Oversee domestic field marketing execution including events, local programs, and account engagement strategies. - Build a culture of ownership, accountability, and performance transparency. Qualifications - 15+ years of experience in B2B marketing with significant leadership responsibility in demand generation, field marketing, or growth roles. - Proven track record of owning and delivering pipeline or revenue targets in a complex, global organization. - Experience building and scaling vertically aligned, segment-driven demand generation organizations with clear accountability models. - Deep expertise in modern marketing disciplines including digital strategy, performance marketing, account-based marketing (ABM), and integrated cross-channel campaigns. - Strong experience partnering with Sales leadership and aligning marketing strategy and execution to shared revenue outcomes. Requirements - MBA or advanced degree in addition to a Bachelor's degree (bonus points). - Hands-on experience using AI to accelerate go-to-market execution, improve segmentation, and drive growth at scale (bonus points). - Demonstrated ability to lead organizational transformation and operating model change within a complex marketing function (bonus points). - Experience leveraging partner relationships to scale growth through joint activities and co-marketing programs (bonus points). - Proven track record of driving innovation in field marketing to increase engagement, accelerate deal cycles, and measurably improve ROI (bonus points). Company Description Hyland is the pioneer of the Content Innovation Cloud™, delivering ubiquitous enterprise intelligence to organizations with solutions that unlock actionable insights and drive automation. Trusted by thousands of organizations worldwide, including many of the Fortune 100, Hyland's solutions create the foundation for a connected, agentic enterprise, where teams harness the power of AI to redefine how they operate and engage with those they serve.

Role Description Like It Media ist eine führende Advertising Agentur und Partner namhafter E-Commerce-Unternehmen. Wir helfen Marken, durch datengetriebenes Direkt-Response-Marketing auf Plattformen wie Outbrain, Taboola, Google, Newsbreak und MGID zu skalieren. Unser Fokus: Performance, Kreativität und Wachstum. - Volle Verantwortung: Du steuerst eigene Kampagnen mit Tagesbudgets im fünfstelligen Bereich - eigenständig und performanceorientiert. - Performance-Driven Marketing: Planung, Skalierung und A/B-Testing mit klarem Fokus auf Umsatz, ROI und Wachstum. - Creative Strategy: Entwicklung von Headlines und Creatives, die Klicks und Conversions liefern. - Daten & Analyse: Tägliche Auswertung relevanter KPIs, um kreative Entscheidungen mit klaren Zahlen zu untermauern. - Testing & Optimization: Du testest permanent neue Funnels, Ad-Konzepte und Creatives, um den nächsten Performance-Breakthrough zu finden. Qualifications - Native Advertising-Profi: Erfahren mit vier- bis fünfstelligen Tagesbudgets und erfolgreicher Skalierung. - Performance-Mindset: Du liebst es, Ergebnisse zu sehen, Daten zu interpretieren und Strategien zu verbessern. - Kreatives Denken: Du hast ein Gespür für Trends, Storytelling und psychologische Trigger und entwickelst Ads, die performen. - Analytische Stärke: Zahlen und KPIs sind für dich kein Chaos, sondern dein Werkzeug zur Optimierung. - Ownership & Drive: Du übernimmst Verantwortung, handelst proaktiv und willst Ergebnisse sehen. - Technisches Verständnis: Du bist vertraut mit Tracking, Reporting und KI-Tools zur Effizienzsteigerung. - Hands-on: Du testest, misst, optimierst und feierst deine Resultate. Benefits - Freiheit & Verantwortung: Volle Eigensteuerung deiner Kampagnen. - Remote & flexibel: Leistung zählt, nicht Anwesenheit. - Top-Equipment: Apple oder Windows, du entscheidest. - Kreatives Umfeld: Dynamisches Team mit flachen Hierarchien, schnellen Entscheidungen und Raum für Ideen. - Faire Bezahlung mit echtem Upside: Attraktives Fixum + leistungsabhängige, unbegrenzte Performance-Provision. - Weiterentwicklung: Intensives Skill-Building in Performance, Funnel-Design & Kreativität.