Role Description The VP, Demand Management owns Hyland's domestic demand generation engine — responsible for pipeline creation, progression, and the performance of a globally distributed team of demand generation and field marketing leaders. This role drives full-funnel marketing strategy across verticals and segments, aligns tightly with Sales leadership on shared pipeline accountability, and modernizes the demand function through AI, data-driven execution, and integrated digital and field strategies. Success means building a high-performing organization where every leader owns their market, their number, and their outcomes. - Own the full domestic pipeline target including creation and progression across priority segments. - Lead a high-performing team of demand generation and field marketing leaders aligned to verticals and segments. - Drive full-funnel demand execution including ABM, cross-channel campaigns, and pre-meeting engagement. - Align demand generation strategy and execution to sales coverage models. - Oversee domestic field marketing execution including events, local programs, and account engagement strategies. - Build a culture of ownership, accountability, and performance transparency. Qualifications - 15+ years of experience in B2B marketing with significant leadership responsibility in demand generation, field marketing, or growth roles. - Proven track record of owning and delivering pipeline or revenue targets in a complex, global organization. - Experience building and scaling vertically aligned, segment-driven demand generation organizations with clear accountability models. - Deep expertise in modern marketing disciplines including digital strategy, performance marketing, account-based marketing (ABM), and integrated cross-channel campaigns. - Strong experience partnering with Sales leadership and aligning marketing strategy and execution to shared revenue outcomes. Requirements - MBA or advanced degree in addition to a Bachelor's degree (bonus points). - Hands-on experience using AI to accelerate go-to-market execution, improve segmentation, and drive growth at scale (bonus points). - Demonstrated ability to lead organizational transformation and operating model change within a complex marketing function (bonus points). - Experience leveraging partner relationships to scale growth through joint activities and co-marketing programs (bonus points). - Proven track record of driving innovation in field marketing to increase engagement, accelerate deal cycles, and measurably improve ROI (bonus points). Company Description Hyland is the pioneer of the Content Innovation Cloud™, delivering ubiquitous enterprise intelligence to organizations with solutions that unlock actionable insights and drive automation. Trusted by thousands of organizations worldwide, including many of the Fortune 100, Hyland's solutions create the foundation for a connected, agentic enterprise, where teams harness the power of AI to redefine how they operate and engage with those they serve.

Role Description Like It Media ist eine führende Advertising Agentur und Partner namhafter E-Commerce-Unternehmen. Wir helfen Marken, durch datengetriebenes Direkt-Response-Marketing auf Plattformen wie Outbrain, Taboola, Google, Newsbreak und MGID zu skalieren. Unser Fokus: Performance, Kreativität und Wachstum. - Volle Verantwortung: Du steuerst eigene Kampagnen mit Tagesbudgets im fünfstelligen Bereich - eigenständig und performanceorientiert. - Performance-Driven Marketing: Planung, Skalierung und A/B-Testing mit klarem Fokus auf Umsatz, ROI und Wachstum. - Creative Strategy: Entwicklung von Headlines und Creatives, die Klicks und Conversions liefern. - Daten & Analyse: Tägliche Auswertung relevanter KPIs, um kreative Entscheidungen mit klaren Zahlen zu untermauern. - Testing & Optimization: Du testest permanent neue Funnels, Ad-Konzepte und Creatives, um den nächsten Performance-Breakthrough zu finden. Qualifications - Native Advertising-Profi: Erfahren mit vier- bis fünfstelligen Tagesbudgets und erfolgreicher Skalierung. - Performance-Mindset: Du liebst es, Ergebnisse zu sehen, Daten zu interpretieren und Strategien zu verbessern. - Kreatives Denken: Du hast ein Gespür für Trends, Storytelling und psychologische Trigger und entwickelst Ads, die performen. - Analytische Stärke: Zahlen und KPIs sind für dich kein Chaos, sondern dein Werkzeug zur Optimierung. - Ownership & Drive: Du übernimmst Verantwortung, handelst proaktiv und willst Ergebnisse sehen. - Technisches Verständnis: Du bist vertraut mit Tracking, Reporting und KI-Tools zur Effizienzsteigerung. - Hands-on: Du testest, misst, optimierst und feierst deine Resultate. Benefits - Freiheit & Verantwortung: Volle Eigensteuerung deiner Kampagnen. - Remote & flexibel: Leistung zählt, nicht Anwesenheit. - Top-Equipment: Apple oder Windows, du entscheidest. - Kreatives Umfeld: Dynamisches Team mit flachen Hierarchien, schnellen Entscheidungen und Raum für Ideen. - Faire Bezahlung mit echtem Upside: Attraktives Fixum + leistungsabhängige, unbegrenzte Performance-Provision. - Weiterentwicklung: Intensives Skill-Building in Performance, Funnel-Design & Kreativität.

Title: Inbound Marketing Manager Location: Home Office - Canada - Increase organic traffic and qualified conversions across Transportation Management web properties by 20–30% within 18–24 months. - Improve search rankings for priority keywords, achieving top 3 positions for high-value terms across core solution pages within 12–18 months. - Maintain and continuously optimize all website content to meet performance benchmarks (engagement rates, bounce rates, conversion rates). - Deliver consistent, high-quality SEO-optimized content (web, blog, landing pages) that supports campaign goals and product positioning. - Build and maintain reporting dashboards that provide clear, actionable insights on SEO, traffic, and conversion performance. - Strengthen cross-functional alignment with Product Marketing, Demand Gen, and Sales to ensure digital efforts directly support pipeline growth. - Establish Descartes as a thought leader through content that reflects industry trends, competitive differentiation, and customer value. Skills & Competencies Advanced expertise in SEO strategy, keyword research, technical SEO, and on-page optimization (tools such as BrightEdge, SEMrush, GA4, Search Console). - Strong experience managing CMS platforms (WordPress, Drupal) and optimizing web performance. - Exceptional writing and editing skills, with the ability to create clear, engaging, and search-optimized B2B SaaS content. - Data-driven decision-making: ability to interpret analytics and translate insights into measurable improvements. - Strong project management and prioritization skills in a fast-paced, remote environment. - Collaborative mindset with the ability to influence cross-functional stakeholders across marketing, product, and sales teams. - Deep understanding of B2B SaaS or supply chain technology markets is highly preferred. Culture Add: TEAM Values We value team members who communicate with transparency, sharing information openly and building trust across functions. You bring excellence and expertise to your craft, holding a high bar for quality while continuously improving your skills. You demonstrate accountability by owning outcomes, following through on commitments, and taking responsibility for results. You are driven by metrics, using data and experimentation to inform decisions and deliver measurable impact. Aptitudes • Smart: Able to quickly understand complex systems, connect ideas, and make sound judgments. • Curious: Actively seeks to understand customer problems, emerging technologies, and better ways of working. • Coachable: Open to feedback, willing to adapt, and continuously improving through learning. What’s in It for You - Impact & Visibility: Directly influence digital growth, lead generation, and customer experience across a global SaaS leader’s Transportation Management solutions. - Growth Opportunities: Expand your scope as digital programs scale, with opportunities to shape strategy and deepen expertise in SEO and content leadership. - Collaborative Environment: Work with experienced, cross-functional teams that value insight, ownership, and continuous improvement. - Autonomy & Flexibility: Fully remote role with the ability to own your work, test ideas, and drive measurable outcomes. - Tools & Resources: Access to leading SEO, analytics, and content management technologies to execute at a high level. Location: This is a remote role, open to individuals who are legally entitled to work in Canada . We are a global organization using English as a primary language, job descriptions and communication available in the local languages where required. #LI-Remote. Salary Range: $65,000 - $75,000 CAD annually. Compensation information provided is a good faith estimate for this position only. Factors that may be used to determine your actual salary may include your specific skills as well as the years of experience you have. Similar positions located in different geographic regions will not necessarily receive the same compensation.

Role Description We are looking for a highly skilled Performance Marketing Specialist to manage and optimize our Meta (Facebook/Instagram) and TikTok advertising campaigns for the events and ticketing industry. This is a part-time freelance opportunity requiring approximately 1 hour per day, ideal for someone experienced in scaling campaigns for events, nightlife, festivals, concerts, ticket sales, or entertainment brands. - Launch, manage, and optimize Meta & TikTok ad campaigns - Create high-converting campaign structures focused on ticket sales and ROAS - Monitor daily performance and continuously improve KPIs - Retarget website visitors and build conversion funnels - Test creatives, audiences, and campaign strategies - Work closely with the team to align campaigns with upcoming events and launches - Provide quick reporting and performance insights Qualifications - Proven experience managing Meta & TikTok Ads for: - Events - Ticket sales - Festivals / nightlife / entertainment - High-conversion e-commerce or lead generation campaigns - Strong understanding of: - Pixel tracking - Conversion optimization - Retargeting - Scaling winning campaigns - Ability to work independently with minimal supervision - Strong analytical mindset and performance-driven approach - Experience with creative testing and viral TikTok-style ads is a strong plus Requirements - Top-level, proactive, and results-oriented - Understanding how to generate ticket sales and maximize campaign profitability Benefits - Part-time / freelance - Around 3 hours per day - Flexible schedule - Long-term collaboration possible