Arc XP

• Partner with sales leadership to align on account prioritization, sales enablement, and joint campaign execution • Build and scale a repeatable ABM program roadmap aligned with pipeline goals, sales priorities, and market opportunities. • Develop and execute inbound and outbound ABM programs aligned to ICPs, target account lists, and buying groups. • Design multi-step, multi-channel plays that drive engagement across entire buying committees and the customer lifecycle. • Build integrated, multi-channel ABM campaigns aligned to account strategy and buying stage. • Use account intelligence including market signals and intent data to tailor messaging, sequences, and assets for priority accounts. • Create campaign briefs, timelines, and action plans in collaboration with Content, PMM, and Ops. • Develop actionable buyer insights across target accounts, including buying groups, priorities, and decision dynamics. • Build, mentor, and scale an ABM team over time, including hiring and performance management as the program grows. • Work side-by-side with Sales and SDR leadership to ensure alignment on targets, messaging, follow-up tactics, and success metrics. • Launch coordinated outbound + inbound plays tied to account signals, product launches, and field events. • Partner with Field Marketing to support regional events and account-based activations. • Ensure SDRs have stage-appropriate talking points, outreach sequences, and triggers for timely follow-up. • Partner with Product Marketing to adapt core narratives into account-specific value propositions and plays. • Track account engagement, pipeline influence, and conversion metrics using HubSpot, Salesforce, GA4, and other tools. • Analyze performance across tiers and channels to guide optimization and prioritization. • Own reporting for assigned programs, highlighting full-funnel performance, account progression, and ROI. • Manage ABM budgets at the offering level with a focus on efficiency metrics like CAC, MQLs, SQOs and pipeline generation • Continuously refine targeting, sequencing, and content based on behavioral and intent data.

• Own product positioning, messaging, GTM launches, and sales enablement in close partnership with Product, Sales, and Marketing. • Shape and evolve Arc XP’s AI narrative, helping customers and the market understand the value, trust, and outcomes of AI-driven capabilities within the platform. • Own product marketing strategy for key areas of Arc XP’s platform and AI-powered capabilities. • Lead end-to-end go-to-market strategy for new products and major enhancements, including positioning, launch planning, cross-functional alignment, and measurement. • Define and evolve positioning, messaging, and narrative across buyer personas, industries, and regions. • Define messaging and enablement for complex buying groups spanning technical, business, and executive stakeholders in long-cycle enterprise sales motions. • Serve as the voice of the market and customer, synthesizing insights from customers, sales, partners, and analysts to inform product strategy and investment decisions. • Partner closely with Product and Engineering leadership to translate customer needs into compelling product stories that drive adoption and growth. • Own sales enablement strategy and effectiveness, ensuring sales and partners are equipped to successfully sell and differentiate Arc XP’s offerings. • Mentor and develop other product marketers, contributing to team growth and best practices.

• Develop and execute joint go-to-market sales and marketing strategies with partnerships that accelerate top of the funnel leads for our sales team. • Facilitate the development of a comprehensive joint business plan with clear priorities and growth targets to meet or exceed business goals. • Utilize both sales and marketing experience supporting integrated solutions in the business-to-business and business-to-consumer space. • Define joint partnership success metrics and GTM growth initiatives with each partner. • Develop GTM solutions, field engagement and enablement plan, demand generation / marketing plan, partnership governance plan, partner enablement plan, and product and technology alignment. • Collaborate with and influence multiple cross-functional stakeholders, including sales, marketing, product development, alliances, operations, and industry experts to a shared vision. • Exhibit leadership qualities that inspire teaming and trust to influence multiple stakeholders to support the alliances/sales strategy.