Role Description City Cast is hiring a Lifecycle Marketing Strategist to drive the next phase of City Cast DC’s member growth, engagement, and retention. This is a high-impact, high-autonomy role for someone who wants to build a lifecycle program in a collaborative, fast-moving environment. - Own mid-funnel and bottom-funnel lifecycle strategy: trial-to-paid conversion, renewal, churn prevention, and win-back. - Build automated, behaviorally-driven lifecycle journeys and ad hoc campaigns across email, website, podcast, and social. - Identify opportunities for AI integration across lifecycle workflows. - Help shape the structure and packaging of City Cast DC's subscription tiers and value proposition. - Partner with editorial and audience teams to promote subscriber benefits like original paywalled content, member events, swag, etc. - Maintain clear project plans to translate to the larger team. - Identify key audience segments to track and target. - Own day-to-day CRM and ESP execution — segmentation, sends, automation builds, and list health. - Write or closely direct copy for all lifecycle touchpoints: emails, landing pages, in-podcast CTAs, and renewal reminders. - Track and report on core subscription metrics: conversion rate, churn rate, LTV, and net subscriber growth. - Translate data into clear recommendations and share findings with key stakeholders. Qualifications - 2–5 years in lifecycle marketing, CRM, retention, or growth — ideally at a media, subscription, or DTC company. - Hands-on experience building automated email journeys and lifecycle campaigns in an ESP (Sailthru, Beehiv or equivalent). - Familiarity with membership tools like SupportingCast, Memberful, Piano, or Monetization OS. - Solid grasp of subscription funnel economics — you know what moves conversion and retention rates and why. - A strong, clear writer who can match a brand voice and craft copy that converts. - Comfortable turning data into action. - A builder mentality. - Able to manage multiple projects in a fast-moving environment. - Genuine enthusiasm for local journalism and the communities it serves. - Exceptional verbal and written communication skills. Bonus Points For - Experience in podcast, audio, or newsletter media. - Experience developing or packaging editorial products for paid audiences. - Experience using AI tools to speed up copy testing, segmentation, or personalization workflows. Benefits - This position is full-time and remote, with excellent benefits. - Salary range is $65,000-$80,000, depending on experience.

• Own the operating rhythms for the Marketing organization including planning cycles, calendars, meeting cadences, and internal workflows. • Build and refine lightweight processes that create clarity and predictability without adding unnecessary complexity. • Track internal programs, priorities, deadlines, and cross functional commitments, ensuring leadership has the visibility needed to stay aligned. • Coordinate work across Sales, RevOps, Finance, Product, Customer, and People to keep Marketing unblocked and moving. • Prepare materials, agendas, documentation, and follow through for weekly and monthly Marketing leadership meetings. • Monitor risks, blockers, and misalignments and surface them early. • Manage internal Marketing programs including planning cycles, offsites, all hands, and internal communications. • Coordinate timelines, dependencies, status updates, and resourcing needs across the org. • Build or refine workflows that support planning, execution, and cross functional coordination. • Maintain visibility into progress and support leadership in making clearer, faster decisions. • Provide high judgment calendar management, aligning priorities with business needs. • Manage expense tracking, contract management, and invoice/PO fulfillment to maintain budget hygiene and prompt responses to vendors and partners. • Coordinate team travel, logistics, meeting preparation, notes, and follow ups. • Track deadlines, deliverables, and upcoming reviews to ensure leaders stay ahead. • Surface internal communications needs and help keep leaders on track with updates. • Manage agendas, documents, and follow through for key leadership meetings.

• Develop and execute joint GTM strategies with channel partners to drive awareness, pipeline, and customer growth. • Design and deliver co-marketing campaigns — digital, events, webinars, and partner-led initiatives — using MDF and joint planning. • Collaborate with channel sales and partner success to enable partners through messaging, tools, and content that accelerate deal velocity. • Plan and manage regional and partner events, ensuring alignment with sales goals and measurable ROI. • Track and report on marketing performance and ROI, providing insights to optimize future programs.

Role Description Mission Inbox is the infrastructure layer for B2B email at scale. We provide dedicated-IP sending infrastructure, automated DNS authentication, pre-send compliance scanning, and reputation management for B2B sales teams, agencies, and SaaS companies that depend on email deliverability as a core business function. We are at an inflection point. The product is built, revenue is growing, and the customer base is expanding. What we don't have yet is a marketing engine. That's the gap this role is hired to close — from zero. This is not a "run our marketing" role. There is no existing playbook to execute, no team to manage, and no agency doing the heavy lifting. You will be the first dedicated marketing hire at Mission Inbox. You will build the strategy, own the execution, and eventually manage the team as channels mature and headcount follows performance. The right person sees this as the defining chapter of their career — a rare chance to build a full marketing function at a technical infrastructure company with real revenue, real customers, and real upside. Our Team is distributed all over the world, we welcome talent, no matter their geography, ethnicity or religion. Qualifications - 3+ years in B2B SaaS marketing, with at least 2 years operating as an IC or small-team lead - Proven track record building pipeline from scratch — not inheriting a mature funnel - You have owned a pipeline or revenue number directly, not just an MQL target - Fluent in the full marketing stack: Attio/Hubspot, Google/LinkedIn Ads, SEO tooling (Ahrefs/Semrush), analytics (GA4, Mixpanel or equivalent) - Strong copywriter — content output is not outsourced in this role - Comfortable with technical products: you understand DNS records, email authentication (SPF, DKIM, DMARC), and why deliverability matters to a sales team - PLG experience: you have built or contributed to product-led onboarding or activation flows - Native or near-native English — written communication is a core output of this role - Comfortable being the only marketer for 12+ months before building a team - Talks in CAC, payback period, and pipeline velocity — not impressions and follower counts Requirements - Demand Generation & Paid Media: Own paid acquisition across LinkedIn, Google, and relevant niche channels. Build and iterate on audience targeting, creative, and bidding strategy — no agency dependency. Define and hit a monthly pipeline contribution target. Manage budget allocation across channels based on CAC and payback period data. - Organic Content Engine: Build a consistent content operation: blog, LinkedIn, newsletter, thought leadership. Develop and execute an SEO strategy targeting deliverability, cold email, and outbound infrastructure keywords. Write or directly manage 80%+ of content output in the first 12 months. - Website & Conversion Optimization: Own the Mission Inbox website end-to-end: messaging, structure, and conversion performance. Run continuous CRO experiments across landing pages, CTAs, pricing page, and sign-up flow. Implement and maintain tracking, attribution, and analytics infrastructure. - Product-Led Growth (PLG): Design and execute in-product marketing and activation flows for self-serve users. Build onboarding email sequences that drive feature adoption and time-to-value. Define PQL criteria and build the handoff motion to sales. - Webinars & Events: Launch and run a recurring webinar program targeting B2B sales leaders, RevOps, and agency operators. Identify and manage presence at relevant industry events. Build event follow-up nurture workflows that convert attendance to pipeline. - Nurture & Lifecycle Campaigns: Design and execute multi-touch nurture programs for MQLs, trial users, and churned accounts. Build behavioral email workflows triggered by product activity and sales signals. Own HubSpot (or equivalent) — setup, segmentation, automation, and reporting. Benefits - Base Salary: $35,000/year with a structured salary renegotiation at the end of Q1 — if results clearly show a before and after your hire, compensation moves accordingly - Equity: Discussable based on background and demonstrated results - Performance Bonus: Yearly bonus tied directly to pipeline and MRR targets - Tools Budget: Full access to the marketing stack you need — no procurement bureaucracy - Remote: Fully remote, async-first culture - Autonomy: Full ownership of budget, strategy, and tooling decisions from day one